Skip to main content
TGM Vietnam Pet Survey 2026

What APAC’s Pet Parents Are Planning Next

Buy more Save more
Written by
Nhi Ho
Phuong Doan

A marketing professional focused on transforming insights into accessible content that help audiences better understand consumers and markets.

Key Insights from the TGM Pet Care Survey 2026

Paw-specting 2026: What Are APAC’s Pet Parents Really Planning Next?

November 24, 2025
(Updated July 10, 2026)
Discover key APAC pet-care trends in 2026 in “Paw-specting" session, revealing what pet parents across the region are planning next, from spending habits to wellness priorities.
As pet care continues to expand across APAC, pet parents are finding new ways to raise healthier, happier companions. With rising budgets and growing interest in nutrition, wellness, and preventive care, the landscape is evolving at remarkable speed. Before we explore the TGM Pet Survey 2026, here’s a quick look at the broader forces shaping how APAC owners care for their pets today.

Key Takeaways

  • Pets are officially family members, half of APAC owners viewing them as children or companions and 26% treating them as vital emotional anchors.
  • Food is now a direct statement of care. Homemade meals are most popular, followed closely by fresh/refrigerated options.
  • Digital health is booming, with 40% of owners eager to adopt health-monitoring wearable devices alongside growing demands for tele-vet services and insurance.
  • Accessories and premium grooming/spa experiences are now essential priorities right alongside standard pet food.
  • Brands must shift from functional messaging to an empathetic, personality-driven tone that mirrors this deep emotional bond.

Pet owners are turning everyday companionship into a family

Across APAC, pets are shifting from “something cute at home” to a true part of the family, with 50% of owners saying they see their pets as family members. Other 26% treats pets like emotional anchors, single households see them as daily co-pilots, and multi-pet homes are becoming more common than ever (TGM APAC Pet Ownership Insights 2026, N=3726)

With that shift comes bigger expectations: better products, more thoughtful services, and brands that talk to pets the way owners talk to them, with affection, humor, and a bit of personality.

This change from ownership to “pet parenthood” reflects a broader regional pattern in how people relate to and live with their animals, detailed further in pet ownership trends in APAC.

50% of owners think their pets as family members

Pet nutrition is becoming a playground of premium choices and human-level standards

According to the latest TGM APAC Pet Care Insights 2026: Nutrition and Product Purchases, food is no longer just food; it’s a statement of care. Owners want meals that sound wholesome, look clean, and promise benefits they can understand without a dictionary. That’s why homemade meals remain the top choice (64%), with fresh and refrigerated options coming second (47%). Think gut-friendly formulas, personalized nutrition, grain-free diets, and other approaches inspired by human wellness trends. The more transparent and purposeful a product feels, the more trust it earns.
Explore more: How APAC Pet Owners Are Shaping the Future of Pet Nutrition

Pet health is expanding into a world where and peace of mind come first

pet owners prioritize pet health pet care 2026
Vet visits every 3–6 months are still essential, but owners now want more ways to keep their pets healthy between appointments. This includes tele-vet check-ins or insurance options that are becoming a standard part of the care bill.
There’s a growing demand for tools that let owners be at ease about their pets’ wellbeing — 40% of pet owners are interested in health-monitoring devices (TGM APAC Pet Care Insights, N=3726), which are set to become one of the most common features in modern pet care.

The broader transformation of how pet health behaviors and services are growing across the region is detailed in the evolution of APAC pet health.

Pet services are becoming convenient and delightful in all the best ways

From mobile grooming vans to smart accessories and curated subscription boxes, APAC pet owners gravitate toward services that make life easier, and a little more delightful. Grooming now feels like a mini spa day, toys come with a touch of design flair, and accessories often say as much about the owner as they do about the pet.

According to TGM APAC Pet Care Insights (N=3726), around 36% of owners purchase pet accessories (collars, clothing, beds), and 22% choose pet-care services as gifts (grooming, pet-sitting), making them essentials right after pet food. Convenience-driven formats and playful, stylish aesthetics are propelling this category to grow faster than ever.

Implications for Brands

  • Lead with empathy: Talk to pet owners the way they talk to their pets - warm, human, and emotionally aware.
  • Build trust through clarity: Transparent ingredients, simple explanations, and vet-backed credibility matter more than ever.
  • Prioritize convenience: Subscription models, fast delivery, mobile services, and digital support win attention in busy APAC cities.
  • Create experiences, not just products: From grooming to nutrition, owners prefer offerings that feel thoughtful, joyful, and a little elevated.
As APAC’s pet care market races toward 2026, one thing is clear: pet parents are setting higher expectations than ever for nutrition, wellbeing, services, and the full lifestyle that surrounds their companions.

Methodology

The TGM APAC Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.

  • Survey Methodology: Online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Sample Size: 6,207 participants
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Country Coverage: Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
  • Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation.
Curious how APAC pet owners are setting up trends with every treat they buy and every service they book? Our full series of TGM Global Pet Care Insights 2026 reports is rolling out, covering Pet Nutrition, Tech & Innovation, Pet Ownership & LifeStyle, Pet Health & Vet Care, and Pet Accessories & Services.
Want the Full Picture of APAC Pet Care 2026?
Sign up now for early access to TGM Global Pet Care Insights 2026 and be the first to explore the latest global and regional findings.
Sign up now for early access
TABLE OF CONTENTS
Success Begins Here
Get in Touch & Contact TGM Research with Your Project 
Ask and get the answer! Please fill in the form. Tell us a little about your needs - and we will help you.
TGM Research Logo

Thank you for your message! We will get back to you soon.

We’re sorry — something went wrong.

Please try again in a moment.
If the problem continues, reach out to growth@tgmresearch.com for assistance.