Located between the most prominent trade routes between China, Russia, Europe, and the Middle East, Kazakhstan enhances its market position by joining international trade organizations, such as WTO and EAEU. With the highest GDP and purchasing power levels in the region, vast possession of natural resources, and a significant strategic location, Kazakhstan has become a current emerging country leader for future investments.
Many elements of the economic sectors are enriched by technology-driven solutions and most apparently, we see is the rise of online market research. Kazakhstan is spearheading digital transformation in many areas. This is the reason why one of the recommended and best method in Kazakhstan to conduct research is online survey, as it is affordable, secure and assures quality results in short timeframe.
By using specialized targeting and digital acquisition, online research methods enable increasing the audience range outside of the urban areas, such as the region of Almaty, Nur-Sultan, or Shymkent.
Online data collection methods boosts better quality data and supports market research companies to gain actionable insights and consequently they are able to make data-informed decisions.
It is essential to adjust the language to the local community. This will guarantee a better understanding of the context from the respondent’s point of view and as a result, produce better data quality.
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
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