As a result of increasing accessibility and adoption of mobile, social media use in Kazakhstan increased by about 15% between 2021 and 2022 (Datareportal, 2022). This trend is particularly prevalent among the country's younger generations, becoming increasingly connected and tech-savvy. As of 2021, there were over 8.3 million active social media users in the country, with the majority being under the age of 35 (Datareportal, 2022)
An American university has approached TGM Research to conduct a project to verify young Kazakhs' online behaviours and general attitudes. The project aimed to identify how Internet patterns and information consumption can influence attitudes towards various social groups, for example, the LGBTQ+ community.
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