Is your tech business prepared for threat of disruption?
Only a handful of categories are as exciting and as influential as the tech and telecommunications industry. In a market where obsolescence can occur in a matter of months, marketing research is necessary to stay one step ahead of the market competition.
Brands in the tech and telecoms sector are the most confronted by the market and consumer trends. Adoption of technology and fierce market competition means that there are frequently as many opportunities as business threats. Moreover, since spring 2020, the COVID-19 pandemic has accelerated structural challenges and trends that have long faced the industry.
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Find new opportunities in your tech category to inspire product development.
Optimise your products and services to set your business up for success.
No matter your time, geography constraints, or need for insight, we can deliver.
Whatever your business needs: Customer Value, Customer Behaviour or Customer Life Cycle Segmentation. We design powerful segmentation for a particular business sector, target audience and the business issue your tech company is facing to help you identify and appeal to the customers that will deliver the most for your business through data-driven insights.
Find new opportunities in your tech category or sector to inspire product development.
Optimize your products and services to set your business up for success.
Optimize the creativity and messaging for your next campaign. Test ads in real-time to ensure they resonate with your target audience.
Want to know more?
View our full suite of research solutions designed to help you grow:
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differentology"Director level involvement throughout the project- I like working with one consultant but feel the company's support. Also, the depth of expertise and quality of data are other reasons to work with them."
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University of the Witwatersrand"TGM team was extremely helpful and kind both during the quotation and the implementation of the entire project. They provided high-quality results which helped me develop our research work at Wits, Business School."
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InsightAsia
"TGM Research was extremely helpful throughout the entire process to run this project online, providing valuable advice from the planning of the survey to the execution and delivery of the results. High-quality data, quick and professional!"
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MURC
"Really happy with the quick response and implementation of the survey. Expecting to have further opportunities to collaborate."
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MDI Global
"We worked with TGM for the third time, and we weren’t disappointed. The TGM Research team was helpful, dedicated, and quickly responded to all the queries and challenges that occurred. I’m looking forward to the next project together."
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Griffith University"Team was very efficient with project management and a pleasure to work with. I highly recommend TGM services."
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About us
TGM Research FZE
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