Survey design
Only a handful of categories are as exciting and as influential as the tech and telecommunications industry. In a market where obsolescence can occur in a matter of months, marketing research is necessary to stay one step ahead of the market competition.
Brands in the tech and telecoms sector are the most confronted by the market and consumer trends. Adoption of technology and fierce market competition means that there are frequently as many opportunities as business threats. Moreover, since spring 2020, the COVID-19 pandemic has accelerated structural challenges and trends that have long faced the industry.
Rising spending on wireless infrastructure due to the shift in customer's preferences towards cloud-based solutions and mobile devices are driving this industry ahead. Increasing mobile adoption, development of 5G, soaring demand for high-speed data connectivity, and demand for value-added managed services are fueling the market growth. The global telecom services market size was valued at 1.78 trillion USD in 2020 and is estimated to grow at a compound annual growth rate (CAGR) of 5.3% from 2021 to 2027.
You need an agile insight partner who can help you stay ahead of your competition. Tech market research is a specialist practice area for TGM Research. Our tech and telecoms sector team has worked with many brands across a broad range of project objectives. We work with companies throughout the tech industry, building a solid reputation for helping companies succeed and grow.
Whatever your business needs: Customer Value, Customer Behaviour or Customer Life Cycle Segmentation. We design powerful segmentation for a particular business sector, target audience and the business issue your tech company is facing to help you identify and appeal to the customers that will deliver the most for your business through data-driven insights.
Find new opportunities in your tech category or sector to inspire product development.
Optimize your products and services to set your business up for success.
Optimize the creativity and messaging for your next campaign. Test ads in real-time to ensure they resonate with your target audience.
Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!
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