Technology & Telecommunications Research
We help leading tech and telecom brands understand what customers really want, what they'll pay for, and why they switch so you can win them and keep them.
Research designed for the unique needs of technology & telecommunications industry.
Technology and telecommunications now sit at the centre of how people live, work, buy, and communicate. AI, cloud, cybersecurity, SaaS, fintech, broadband, mobile services, IoT, only a handful of categories are as influential as the tech and telecommunications industry.
Which markets are ready? Which customer segments are most valuable? What features drive purchase? What price will buyers accept? Why do users switch or delay adopting? When obsolescence can hit in months, market research to stay one step ahead is non-negotiable.
TGM Research delivers fast, global online research designed for tech and telecom decision-makers. With proprietary panels across 130+ markets, niche B2B reach, and AI-enabled analysis, we help the most admired tech brands turn customer insight into growth.
Product & Concept Development
Validate new technology products, services, and digital experiences before launch.
- Test software, apps, and devices
- Prioritize features customers actually value
- Identify adoption barriers early
- Validate product-market fit before scaling
Technology Insights
Understand where real demand exists and where expectations are still unclear.
- Measure GenAI and agentic AI awareness, usage, trust, adoption barriers
- Explore demand for automation, AI, cybersecurity
- Identify concerns around cost, privacy, integration
- Identify high-intent / early-adopter segments
Telecommunications, 5G & Connectivity Research
Identify what drives acquisition, satisfaction, switching, and service adoption.
- Research mobile, broadband, fiber, 5G users
- Measure satisfaction and switching behavior
- Test plans, bundles, and digital add-ons
- Identify needs around speed, coverage, service
Pricing & Willingness-to-Pay Research
Set the right price for technology, software, telecom, and digital services.
- Test subscription, usage-based, tiered, token-based, AI-credit pricing
- Measure price sensitivity by segment
- Understand trade-offs between price, features, and support
- Identify upgrade and retention opportunities
B2B Technology Buyer Research
Decode how and why business customers select technology partners.
- Research IT, procurement, and business decision-makers
- Map the B2B buying journey
- Understand decision criteria and objections
- Identify triggers for purchase, renewal, or switching
UX, Digital Experience Research
Improve how users experience your digital products.
- Test apps, portals, dashboards, AI-powered features
- Find usability issues and friction points
- Understand onboarding and feature discovery
- Optimize digital journeys across devices
Customer Journey & Experience Research
See where customers convert, struggle, stay, or leave.
- Map touchpoints from awareness to renewal
- Measure satisfaction, loyalty, churn drivers
- Improve onboarding, support, self-service experience
- Identify moments that shape customer trust
Brand Positioning & Competitive Intelligence
Differentiate your technology or telecommunications brand in a crowded market.
- Measure awareness, trust, consideration
- Benchmark against key competitors
- Track brand health over time
- Refine positioning for stronger differentiation
Growth Opportunity Research
Identify where to grow, who to target, and how to enter new markets with confidence.
- Quantify market demand and adoption potential
- Identify priority audiences and segments
- Understand local barriers and expectations
- Support go-to-market planning with real data
Speak to an Technology & Telecommunications Research Expert
We've worked with
1000+ Teams Worldwide
Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!