Driving growth for leading technology brands. Ensure you’re cutting through and attracting (and keeping) customers for life.
Driving growth for leading technology firms Ensure you’re cutting through and attracting and keeping customers for life.
Check Innovative solutions designed for the unique needs of telecommunications and tech companies. We partner with the most admired techbrands, providing support to turbo charge their growth journey.
Only a handful of categories are as exciting and as influential as the tech and telecommunications industry. In a market where obsolescence can occur in a matter of months, marketing research is necessary to stay one step ahead of the market competition.
Brands in the tech and telecoms sector are the most confronted by the market and consumer trends. Adoption of technology and fierce market competition means that there are frequently as many opportunities as business threats. Moreover, since spring 2020, the COVID-19 pandemic has accelerated structural challenges and trends that have long faced the industry.
Rising spending on wireless infrastructure due to the shift in customer's preferences towards cloud-based solutions and mobile devices are driving this industry ahead. Increasing mobile adoption, development of 5G, soaring demand for high-speed data connectivity, and demand for value-added managed services are fueling the market growth. The global telecom services market size was valued at 1.78 trillion USD in 2020 and is estimated to grow at a compound annual growth rate (CAGR) of 5.3% from 2021 to 2027.
You need an agile insight partner who can help you stay ahead of your competition. Tech market research is a specialist practice area for TGM Research. Our tech and telecoms sector team has worked with many brands across a broad range of project objectives. We work with companies throughout the tech industry, building a solid reputation for helping companies succeed and grow.
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Find new opportunities in your tech category to inspire product development.
Optimise your products and services to set your business up for success.
No matter your time, geography constraints, or need for insight, we can deliver.
Whatever your business needs: Customer Value, Customer Behaviour or Customer Life Cycle Segmentation. We design powerful segmentation for a particular business sector, target audience and the business issue your tech company is facing to help you identify and appeal to the customers that will deliver the most for your business through data-driven insights.
Find new opportunities in your tech category or sector to inspire product development.
Optimize your products and services to set your business up for success.
Optimize the creativity and messaging for your next campaign. Test ads in real-time to ensure they resonate with your target audience.
Australia Bangladesh Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Vietnam
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria, Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland, Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Read more about the panel and data sampling method.