Market assessment
Gain a deep understanding of pet ownership trends, category growth (e.g., pet food, supplements, grooming, insurance), and purchase behavior across markets.
Identify where consumer's demand is changing and where your brand can win.
Pet parent journey tracking
The path to purchase for a pet owner is deeply emotional.
Identify what motivates the switch from legacy brands to artisanal or functional alternatives. Use these insights to map the omnichannel journey and enhance long-term brand loyalty.
Competitive benchmarking & share of voice
Benchmark your brand against key players in areas like product positioning, pricing, trust, and perceived quality.
Uncover how leading pet brands differentiate and how you can outperform them.
Omnichannel & digital effectiveness
Evaluate how your campaigns perform across e-commerce platforms, social media, and pet communities.
Optimize messaging to resonate with modern pet owners who rely heavily on reviews, influencers, and digital discovery.
Sustainability & ethics impact
Understand how sustainability influences pet owners' decisions, from eco-friendly packaging to ethical sourcing and clean-label ingredients.
Measure how these factors impact brand trust and willingness to pay a premium.
Veterinary & service experience evaluation
For clinics, groomers, and pet insurance providers: measure the "care quotient".
We evaluate client satisfaction and the trust factor, identifying specific areas to improve service delivery and increase lifetime customer value.
Innovation & concept testing
Test new ideas such as: functional pet food and supplements, smart pet devices and wearables, subscription-based services, personalized pet care solutions.
Validate demand early and reduce risk in product development and go-to-market strategy.
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Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
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We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!
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