Trusted player insights for gambling, sports betting and iGaming decisions

Gambling & iGaming Research

Understand real bettors, players and market opportunities with reliable first-party research built for one of the most complex industries in the world.

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GAMBLING & IGAMING RESEARCH SOLUTIONS

Research built for the complexity
of gambling and iGaming

Gambling is one of the most challenging categories to research well. Real bettors can be difficult to reach, some survey respondents misrepresent themselves to qualify for incentives, and genuine players do not always accurately report their behaviour.

These challenges can affect decisions across acquisition strategy, market entry, licensing, and brand development.

TGM Research is designed with these realities in mind. We provide access to verified player audiences, supported by recruitment and quality-control processes tailored to the gambling sector rather than adapted from general market research approaches.

The result is player insight supported by transparent methodology and robust quality standards, which will help you make commercial, strategic and compliance-related decisions with greater confidence.

Sportsbook and casino brand tracking

Understand which brands are gaining momentum, what drives acquisition and retention, and how major events or campaigns influence player choice.

Player segmentation and journey research

Discover who your players are, how they behave, and what drives their decisions. From casual bettors to VIP users, player segmentation research helps improve CRM, personalization, retention, and lifetime value.

New market entry and market sizing

Assess if a country or gaming vertical is commercially attractive before you invest. We support TAM/SAM/SOM estimation, player incidence, geo-prioritization, competitor understanding, payment behavior, and recruitment risk review.

Product and feature testing

Before launch, validate how real players respond to new gaming products, platform features, and betting mechanics. We help you testing slot mechanics, bet builders, cash-out features, live betting, casino game concepts, bonus offers, payment journeys, and app UX.

Sponsorship and creative testing

Evaluate campaigns, sponsorships, brand ambassadors, messages and responsible gambling communications before they go live. Through online survey, we identify what resonates with bettors to help you reduce the risk of ineffective creative.

iGaming B2B and industry research

We conduct online research among affiliates and industry professionals to support operator surveys, market landscape research, licensing evidence, due diligence, industry benchmarking and more. The outcome help you make better commercial and investor-facing decisions.

Low-Incidence Audiences
incentive-gaming
unreliable responses
Self-Reported Bias
fraudulent participation
Auto-Translation AI-Response
Grey & Regulated Market Complexity

Make better decisions
with trusted player intelligence

In gambling, weak data can lead to mispriced CPA targets, wasted bonus spend, unreliable LTV assumptions and stakeholder pushback.

At TGM Research, we take data quality seriously. Whether you're entering a new market, tracking your brand, testing a product, or measuring campaign impact, we help access the right players and generate insights you can trust.

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AND SIZING BRIEF

ABOUT US

We are trusted across
the global iGaming ecosystem

TGM Research is a trusted research partner for operators, suppliers, affiliates, agencies, and industry stakeholders across the global iGaming sector. Our gambling and sports betting insights have been featured by leading industry publications and presented at major industry events.

TGM is trust across the global iGaming ecosystem

SERVICES

Research Delivery Options

We manage the execution. You focus on the recommendation.

1

Survey Design

Qualitative & Online Panels Recruitment

Sampling

Global Data Collection

Data Processing

Reporting & Dashboard Analytics

Includes:

✅ Everything in Sample Only Service
✅ Questionnaire review & programming
✅ Survey scripting & logic testing
✅ Quota monitoring, fieldwork adjustments
✅ Data delivery (SPSS, CSV, Excel)
✅ White-labelled deliverables in your firm's template
✅ Methodology documentation for internal, board or licensing use
✅ Rapid scope-change handling during fieldwork

Qualitative & Online Panels Recruitment

Sampling

Global Data Collection

Data Processing

Includes:

✅ Verified gambling, sportsbook and casino respondents
✅ Quota management by TGM
✅ Research Shield fraud screening on every respondent
✅ Redirect integration with Qualtrics, SurveyMonkey, and enterprise platforms
✅ Real-time fieldwork monitoring
✅ Dedicated project manager

Omnibus and event-driven polling

Includes:

✅ Nationally representative sample access in 60+ markets
✅ Shared questionnaire space
✅ Daily or weekly release calendars where available
✅ Raw data and tables
✅ On-demand charting and toplines
✅ Expert-reviewed questions for clarity and reliability

Best for:

✅ Pre- and post-event betting sentiment
✅ Super Bowl, World Cup, Champions League, EURO, March Madness or Olympic research
✅ Fast consumer pulse checks
✅ Brand or campaign awareness measurement
✅ Quick market comparisons
✅ Cost-effective research using shared questionnaire space

TGM Global Gambling and Sports Betting Report 2024

TGM CONSUMER INSIGHTS

Need Answers Faster? Explore Our Gambling Research Reports

In-depth analyses like our Global Gambling & Sports Betting Report provide a 360° view of players' trends.

CHECK OUR LATEST REPORT

TGM PANELS

Need the right audience
for your gambling and iGaming research?

Sports bettors, casino players, poker players, lottery players, bingo players, VIP players, operator users or specific spend and frequency groups in our online panels are ready to answer your survey.

Explore Our Online Panels