Develop customer-focused products, services and strategies.
Develop customer-focused products, services and strategies.
Know what investors and customers are looking for. Uncover the key benefits and assess the commercial viability
of new financial products and services.
The financial services industry facilitates the management of money. It includes banks, credit, lending and insurance companies, and those companies providing services and technology to support them. The industry is dominated, by and large, by multinational banking brands that use TGM market research to build and maintain a global competitive edge.
As of now, the financial services sector is in transition. Facing the introduction of new online-based competitors and changing consumer demand for and usage of financial services and the banking sector, gaining a clear understanding of your customers’ diverse banking and financial needs can help you navigate through changes in behaviour, keep up with fintech developments, and deliver superior experiences. We recognize the complexity of driving customer loyalty and customer advocacy. Rapid developments in technology are influencing expectations for personalized service from online account opening to on-demand finance access.
We help our clients learn ways of improving and adjusting experiences for their customers within this rapidly evolving environment. Our global team can handle the most difficult business problems and research assignments, and they have the experience that helps them understand the complex issues facing your industry.
Know what people want from your institution and what will make them sattisfied. Branch or self-service banking? Hours of operation or better offer? No more guessing.
Learn about the new markets and customer segements. Ensure you are engaging with those who matter most to capitalize on market trends and demographics.
Collect your customers’ sentiment on a range of critical topics at speed. Optimise interactions across different channels to minimise churn rate with innovative insights. Find out how not only happy your customers are but also what to do next.
Learn what your target audience does before, during, and after their exposure to your services. Determine their needs and habits to optimize the customer experience with your institution.
Attitude and usage
Know what people want from your financial institution and what will make them satisfied. Bank branch or self-service banking? Hours of operation or better offer? No more guessing.
Market assessment
Learn about the new markets and customer segments. Ensure your bank or financial institution is engaging with those who matter most to capitalize on market trends and demographics.
Customer satisfaction
Collect your customers’ sentiment on a range of critical topics at speed. Optimize interactions across different channels to minimize the bank's churn rate with innovative insights. Find out how not only happy your customers are but also what to do next.
Path to purchase and user journey
Learn what your financial institution's target audience does before, during, and after their exposure to your services. Determine their needs and habits to optimize the customer experience with your organization.
View our full suite of solutions to help your bank, financial institution or insurance company to grow:
Australia Bangladesh Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Vietnam
Australia Bangladesh Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Vietnam
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria, Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland, Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Canada Costa Rica Dominican Republic El Salvador Guatemala Honduras Mexico Nicaragua Panama Puerto Rico United States Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela
Canada Costa Rica Dominican Republic El Salvador Guatemala Honduras Mexico Nicaragua Panama Puerto Rico United States Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela
Read more about the panel and data sampling method.
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For more information about our Financial and Insurance industry experience and how we can help you:
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A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE