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FOR Cosmetics and Luxury Goods Research

Stay ahead of the competition. Know what cosmetics and luxury buyers are looking for first and spot trends early.
Stand out in a crowded field. Keep your new product development pipeline full. We will ensure that you know what buyers are looking for.

We work with:

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TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
TGM Rapid Omnibus logo
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    TGM Cosmetics‭ & ‬Luxury Goods Industry

    Only a handful of categories are as exciting and as influential as the luxury goods and brands industry

    Luxury goods are products at the highest end of the market quality and price, including but not limited to categories such as automobiles, clothing and accessory apparel, cosmetics, wines and spirits, fragrances, jewelery watches, and travel goods. In the past years, it has been on an upward market-value climb.

    Luxury goods used to be purchased both in offline retails stores as well as online stores. The model of distribution, however, changes with the growing role of online sales. Bargain hunters may find products that are adequate in outlet malls and shopping centers, but when it comes to the final purchase, they are increasingly turning towards online. Currently, a growing part of worldwide luxury purchases goes through e-commerce. It is estimated, as a result of the pandemic, that over 50% of all luxury goods purchases will be online. COVID-19 has accelerated structural changes in luxury goods distribution trends that have long faced the whole industry.

    Luxury Goes Digital: Online Sales Drive Massive Changes in Distribution Model

    The increase in online transactions and market trends will dramatically change luxury goods marketing and distribution. Consumers are becoming more aware of the environmental sustainability issues resulting from luxury and fashion consumption. With 2/3 worried about climate change and trying to impact the environment through everyday purchase decisions.

    Additionally, with the growth in online shopping presenting many product choices, consumers are demanding personalized products, experiences, and communications from luxury brands and retailers. It has never been more interesting. Navigating growth in such a turbulent, fast-changing environment requires well-executed, timely, and high-quality insights delivered through luxury industry market research. TGM works with multiple luxury brands, building a solid reputation for helping them succeed and grow.

    TGM Cosmetics‭ & ‬Luxury Goods Industry

    Innovative Research Solutions Designed For The Needs Of Cosmetics and Luxury Brands:

    CUSTOMERS
    TRACKING

    The future is closer than you think. Your customers have discriminating tastes. Learn what will entice them to try something new and what keeps them buying.

    TGM customers tracking research

    BRAND TRACKING

    Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.

    TGM Brand tracking service

    CAMPAIGN AND MESSAGE TESTING

    Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.

    TGM campaign and message testing service

    NEW PRODUCT DEVELOPMENT

    Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market.

    TGM new product development research

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