Only a handful of categories are as exciting and as influential as the luxury goods and brands industry.
Luxury goods are products at the highest end of the market quality and price, including but not limited to categories such as automobiles, clothing and accessory apparel, cosmetics, wines and spirits, fragrances, jewelery watches, and travel goods. In the past years, it has been on an upward market-value climb.
Luxury goods used to be purchased both in offline retails stores as well as online stores. The model of distribution, however, changes with the growing role of online sales. Bargain hunters may find products that are adequate in outlet malls and shopping centers, but when it comes to the final purchase, they are increasingly turning towards online. Currently, a growing part of worldwide luxury purchases goes through e-commerce. It is estimated, as a result of the pandemic, that over 50% of all luxury goods purchases will be online. COVID-19 has accelerated structural changes in luxury goods distribution trends that have long faced the whole industry.
The future is closer than you think. Your customers have discriminating taste. Learn what will entice them to try something new and what keeps them buying.
Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.
Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.
Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market.
The future is closer than you think. Your customers have discriminating tastes. Learn what will entice them to try something new and what keeps them buying.
Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.
Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.
Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market.
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