Survey design
Only a handful of categories are as exciting and as influential as the luxury goods and brands industry
Luxury goods are products at the highest end of the market quality and price, including but not limited to categories such as automobiles, clothing and accessory apparel, cosmetics, wines and spirits, fragrances, jewelery watches, and travel goods. In the past years, it has been on an upward market-value climb.
Luxury goods used to be purchased both in offline retails stores as well as online stores. The model of distribution, however, changes with the growing role of online sales. Bargain hunters may find products that are adequate in outlet malls and shopping centers, but when it comes to the final purchase, they are increasingly turning towards online. Currently, a growing part of worldwide luxury purchases goes through e-commerce. It is estimated, as a result of the pandemic, that over 50% of all luxury goods purchases will be online. COVID-19 has accelerated structural changes in luxury goods distribution trends that have long faced the whole industry.
Luxury Goes Digital: Online Sales Drive Massive Changes in Distribution Model
The increase in online transactions and market trends will dramatically change luxury goods marketing and distribution. Consumers are becoming more aware of the environmental sustainability issues resulting from luxury and fashion consumption. With 2/3 worried about climate change and trying to impact the environment through everyday purchase decisions.
Additionally, with the growth in online shopping presenting many product choices, consumers are demanding personalized products, experiences, and communications from luxury brands and retailers. It has never been more interesting. Navigating growth in such a turbulent, fast-changing environment requires well-executed, timely, and high-quality insights delivered through luxury industry market research. TGM works with multiple luxury brands, building a solid reputation for helping them succeed and grow.
CUSTOMERS
TRACKING
The future is closer than you think. Your customers have discriminating tastes. Learn what will entice them to try something new and what keeps them buying.
BRAND TRACKING
Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.
CAMPAIGN AND MESSAGE TESTING
Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.
NEW PRODUCT DEVELOPMENT
Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market.
What clients say about us?
Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!
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