industries

Cosmetics and Luxury Goods Research

Stay ahead of the competition. Know what cosmetics and luxury buyers are looking for, first. And spot trends early. 

industries
Cosmetics and Luxury Goods Research

Stay ahead of the competition. Know what cosmetics and luxury buyers are looking for first and spot trends early.

Stand out in a crowded field. Keep your new product development pipeline full.
We will ensure that you know what buyers are looking for.

Only a handful of categories are as exciting and as influential as the luxury goods and brands industry.

Luxury goods are products at the highest end of the market quality and price, including but not limited to categories such as automobiles, clothing and accessory apparel, cosmetics, wines and spirits, fragrances, jewelery watches, and travel goods. In the past years, it has been on an upward market-value climb. 

Luxury goods used to be purchased both in offline retails stores as well as online stores. The model of distribution, however, changes with the growing role of online sales. Bargain hunters may find products that are adequate in outlet malls and shopping centers, but when it comes to the final purchase, they are increasingly turning towards online. Currently, a growing part of worldwide luxury purchases goes through e-commerce. It is estimated, as a result of the pandemic, that over 50% of all luxury goods purchases will be online. COVID-19 has accelerated structural changes in luxury goods distribution trends that have long faced the whole industry.

luxury goods

The increase in online transactions and market trends will dramatically change luxury goods marketing and distribution. Consumers are becoming more aware of the environmental sustainability issues resulting from luxury and fashion consumption. With 2/3 worried about climate change and trying to impact the environment through everyday purchase decisions. Additionally, with the growth in online shopping presenting many product choices, consumers are demanding personalized products, experiences, and communications from luxury brands and retailers. It has never been more interesting.

Navigating growth in such a turbulent, fast-changing environment requires well-executed, timely, and high-quality insights delivered through luxury industry market research. TGM works with multiple luxury brands, building a solid reputation for helping them succeed and grow. 

CUSTOMERS TRACKING
CUSTOMERS TRACKING

The future is closer than you think. Your customers have discriminating taste. Learn what will entice them to try something new and what keeps them buying.

Brand Tracking
BRAND TRACKING

Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.

Campaign and message testing
CAMPAIGN AND MESSAGE TESTING

Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.

New product development
NEW PRODUCT DEVELOPMENT

Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market. 

INNOVATIVE INSIGHT SOLUTIONS DESIGNED FOR THE NEEDS OF COSMETICS AND LUXURY BRANDS:

CUSTOMERS TRACKING

Customers Tracking

The future is closer than you think. Your customers have discriminating tastes. Learn what will entice them to try something new and what keeps them buying.

Brand Tracking

Understand the performance of your brand and your competitors. Address trends in perception and awareness. Adapt and pivot your strategy to ensure your brand is always on the right track.

BRAND TRACKING
CAMPAIGN AND MESSAGE TESTING

Campaign and Message Testing

Optimize your creative and ensure you’re on message. Test your campaigns, promotions and more on a global basis. Ensure your marketing resonates with your targets across the markets.

New Product Development

Test new concepts and packaging before launching your next product. Access real-time feedback from your target audiences. Adjust and refine your product proposition before bringing it to market.

NEW PRODUCT DEVELOPMENT
Cosmetics and Luxury Goods

Want to know more?

View our full suite of research solutions designed to make your brand grow 

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For more information about our Cosmetics and Luxury Goods research industry experience and how we can help you:

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE