Product & Concept Development
Validate new products, collections, and experiences before launching.
- Test skincare, makeup, fragrance, personal care, luxury product concepts
- Identify the benefits and features consumers value most
- Understand purchase barriers and hesitation
- Measure product-market fit across target segments
Claims, Ingredients & Benefit Testing
Understand which messages are credible, relevant, and persuasive.
- Test product claims before campaign or packaging rollout
- Evaluate ingredient stories and benefit communication
- Identify claims that build trust versus claims that create skepticism
- Optimize messaging for different consumer groups and markets
Packaging, Design & Premium Perception Research
Measure how product design influences customer’s desire, quality perception, and purchase intent.
- Test packaging concepts, visual identity, shelf impact
- Understand perceived luxury, sustainability, usability
- Evaluate unboxing experience and emotional appeal
- Identify the design cues that signal premium value
Customer Segmentation & Audience Profiling
Understand what truly motivates your buyers in various demographics.
- Segment consumers by beauty behavior, aspiration, purchase motivation
- Identify high-value customer groups and growth opportunities
- Understand differences across generations, markets, beauty routines
- Build clearer target personas for product, brand, media strategies
Brand Positioning & Desirability Research
Discover how your brand is perceived and how to strengthen your appeal.
- Measure brand awareness, consideration, trust
- Understand emotional associations and brand meaning
- Identify white spaces to leverage
- Refine positioning for beauty, premium, luxury audiences
Omnichannel Customer Journey Research
Map how consumers discover, evaluate, buy, and repurchase.
- Understand their behaviors on social media channels, e-commerce, retail, and through word of mouth
- Identify conversion drivers and drop-off points
- Optimize customer’s experience of beauty advisors, reviews, samples, and in-store
- Optimize the journey from discovery to loyalty
We've worked with
1000+ Teams Worldwide
Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!
Access to beauty, premium consumers across markets
Fast online research for time-sensitive decisions
Insight that goes beyond what consumers say
