Automotive & Mobility Research
Stay ahead of automotive, EV, and mobility trends with TGM's research solutions designed to uncover your consumer insights, vehicle demand, pricing expectations, and transportation behaviors. Build smarter strategies, launch with confidence, and drive long-term growth.
Specialized research for automotive
& mobility decision-makers
For decades, the automotive industry has shaped global transportation and consumer mobility. Today, automotive and mobility markets are being transformed by EV adoption, connected vehicle technology, autonomous innovation, and sustainability initiatives.
At TGM Research, we deliver automotive and mobility-specific market research solutions designed to support key business decisions across the entire lifecycle:
Product & Concept Development
Understand how new vehicle concepts and technologies resonate with target customers.
- Test EV, hybrid, ICE vehicle concepts
- Evaluate demand for autonomous and connected features
- Optimize design and function prioritization
- Measure adoption readiness for arising mobility solutions
EV & Future Mobility Insights
Navigate electrification and the shift toward new mobility models.
- Measure EV awareness, adoption barriers, purchase intent
- Understand charging behavior, infrastructure expectations
- Understand ride-hailing, subscription, shared mobility behaviors
- Identify market readiness across regions and segments
Pricing & Willingness-to-Pay Research
Set the right price to maximize both adoption and profitability.
- Determine optimal pricing for new models and features
- Analyze trade-offs between price, range, performance
- Test leasing, subscription pricing models
- Understand price sensitivity across markets / segments
In-Vehicle & Digital Experience (UX Research)
Improve how users interact with vehicles and mobility platforms.
- Test infotainment systems and in-car UX/UI
- Evaluate connected services and app ecosystems
- Understand expectations for personalization and digital features
- Optimize UX across vehicle and mobile interfaces
Customer Journey & Dealer Experience
Map and optimize your full automotive buying / selling journey.
- Analyze online vs. offline purchase behavior
- Evaluate dealership performance, customer satisfaction
- Identify friction points in test drive, financing, delivery stages
- Improve after-sales and service experience
Brand Positioning & Competitive Intelligence
Differentiate in a rapidly changing automotive and mobility landscape.
- Track brand perception across innovation, sustainability, brand trust
- Benchmark against OEMs, EV brands, mobility platforms
- Understand drivers behind brand switching and loyalty
- Refine positioning for both vehicle buyers and mobility users
Fleet, Ride-Hailing & B2B Mobility Research
Support decisions for fleet operators and mobility platforms.
- Understand ride-hailing driver and passenger behavior
- Evaluate fleet purchasing decisions and total cost of ownership (TCO)
- Analyze needs of logistics, leasing, and platform operators
- Optimize vehicle and service strategies for B2B mobility clients
Speak to an Automotive & Mobility Research Expert
We've worked with
1000+ Teams Worldwide
Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!