Know the content people are engaging with, optimize your communication with powerful insights, and more.
Know the content people are engaging with, optimize your communication with powerful insights, and more.
We help media companies maximize the impact of their campaigns. Utilize our global reach and expertise to ensure that you’re fit for the future.
From the humble beginnings of newspaper publishing in the seventeenth century to the dawn of the internet, resulting in many new advertising opportunities - the media landscape has never been as diverse as it is today.
Nowadays, media advertising, in its traditional sense, no longer carries the clout it used to. Consumers are bombarded by communications, multi-screening most of the time, and it is not surprising that many of them are dazed and confused.
Few aspects of marketing generate more passion among marketers than advertising. It is also one of the most critical and most expensive marketing functions. However, a large part of the advertising budget gets wasted every year. The base strategy of the advertising optimal, and potential communication issues coming from communicating in global markets are rarely understood.
TGM has decades of research and experimentation experience when it comes to using advertising to its fullest potential. Our team has worked with many media companies across a broad range of project objectives. Gain insight into changing behaviours, media habits, decision processes, and brand perceptions to reveal your marketing & advertising initiatives' strategic refinements.
Understand the unmet needs and emotional connection needed to power compelling creative.
Gain feedback in the all stages of the creative development process to improve ad effectiveness.
Determine effectiveness of your campaigns to shape your marketing strategy.
Discover factors that drive the value of your client's brand and how it benchmarks against the competition.
Campaign development
Understand the unmet needs and emotional connection needed to power compelling creativity.
Ad testing research
Gain feedback in all stages of the creative development process to improve ad effectiveness.
Campaign effectiveness
Determine the effectiveness of your campaigns to shape your marketing strategy.
Brand equity
Discover factors that drive the value of your client's brand and how it benchmarks against the competition.
Benefit from the high-quality data used by today's top media and advertising businesses and academia.
Expand your horizons with global insights, analysis and knowledge across global markets and audiences.
Use research that sparks creative thinking and problem solving, getting you ready for tomorrow's media competitive challenges.
View our full suite of research solutions designed to make your organisation grow
Australia Bangladesh Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Vietnam
Australia Bangladesh Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Vietnam
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria, Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland, Italy Kazakhstan Latvia Lithuania Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Canada Costa Rica Dominican Republic El Salvador Guatemala Honduras Mexico Nicaragua Panama Puerto Rico United States Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela
Canada Costa Rica Dominican Republic El Salvador Guatemala Honduras Mexico Nicaragua Panama Puerto Rico United States Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela
Read more about the panel and data sampling method.
"Director level involvement throughout the project- I like working with one consultant but feel the company's support. Also, the depth of expertise and quality of data are other reasons to work with them."
"TGM Research was extremely helpful throughout the entire process to run this project online, providing valuable advice from the planning of the survey to the execution and delivery of the results. High-quality data, quick and professional!"
"Really happy with the quick response and implementation of the survey. Expecting to have further opportunities to collaborate."
"We worked with TGM for the third time, and we weren’t disappointed. The TGM Research team was helpful, dedicated, and quickly responded to all the queries and challenges that occurred. I’m looking forward to the next project together."
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For more information about our Advertising & Media industry experience and how we can help you:
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© 2023 TGM Research FZE
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A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE