industries

Advertising and Media Research

Know the content people are engaging with, optimize your communication with powerful insights, and more.

industries
Advertising and Media Research

Know the content people are engaging with, optimize your communication with powerful insights, and more.

We help media companies maximize the impact of their campaigns. Utilize our global reach and expertise to ensure that you’re fit for the future.

Will you thrive in a world of advertising and media disruption?

From the humble beginnings of newspaper publishing in the seventeenth century to the dawn of the internet, resulting in many new advertising opportunities - the media landscape has never been as diverse as it is today.

Nowadays, media advertising, in its traditional sense, no longer carries the clout it used to. Consumers are bombarded by communications, multi-screening most of the time, and it is not surprising that many of them are dazed and confused.

Advertising

Few aspects of marketing generate more passion among marketers than advertising. It is also one of the most critical and most expensive marketing functions. However, a large part of the advertising budget gets wasted every year. The base strategy of the advertising optimal, and potential communication issues coming from communicating in global markets are rarely understood.

TGM has decades of research and experimentation experience when it comes to using advertising to its fullest potential. Our team has worked with many media companies across a broad range of project objectives. Gain insight into changing behaviours, media habits, decision processes, and brand perceptions to reveal your marketing & advertising initiatives' strategic refinements.

CAMPAIGN DEVELOPMENT
CAMPAIGN DEVELOPMENT

Understand the unmet needs and emotional connection needed to power compelling creative.

AD TESTING RESEARCH
AD TESTING RESEARCH

Gain feedback in the all stages of the creative development process to improve ad effectiveness.

CAMPAIGN EFFECTIVENESS
CAMPAIGN EFFECTIVENESS

Determine effectiveness of your campaigns to shape your marketing strategy.

BRAND EQUITY
BRAND EQUITY

Discover factors that drive the value of your client's brand and how it benchmarks against the competition.

INNOVATIVE INSIGHT SOLUTIONS DESIGNED FOR THE NEEDS OF MEDIA AND ADVERTISING AGENCIES:

CAMPAIGN DEVELOPMENT

Campaign development

Understand the unmet needs and emotional connection needed to power compelling creativity.

Ad testing research

Gain feedback in all stages of the creative development process to improve ad effectiveness.

Testing research
CAMPAIGN EFFECTIVENESS

Campaign effectiveness

Determine the effectiveness of your campaigns to shape your marketing strategy.

Brand equity

Discover factors that drive the value of your client's brand and how it benchmarks against the competition.

BRAND EQUITY
Grow
LEARN.

Benefit from the high-quality data used by today's top media and advertising businesses and academia.

Grow
GROW.

Expand your horizons with global insights, analysis and knowledge across global markets and audiences.

Inspire
INSPIRE.

Use research that sparks creative thinking and problem solving, getting you ready for tomorrow's media competitive challenges.

Want to know more?

View our full suite of research solutions designed to make your organisation grow

Our panels

Reach global, think local – with our panels, it is extremely possible.

Read more about the panel and data sampling method.


We work with:
  • differentology logo
    differentology
    Merve Muharremoglu

    "Director level involvement throughout the project- I like working with one consultant but feel the company's support. Also, the depth of expertise and quality of data are other reasons to work with them."

  • University of the Witwatersrand
    Emmanuel Silva Quaye
    "TGM team was extremely helpful and kind both during the quotation and the implementation of the entire project. They provided high-quality results which helped me develop our research work at Wits, Business School."
  • insights asia logo
    InsightAsia
    Rudi Wahyono

    "TGM Research was extremely helpful throughout the entire process to run this project online, providing valuable advice from the planning of the survey to the execution and delivery of the results. High-quality data, quick and professional!"

  • insights asia logo
    MURC
    Kensuke Shimura

    "Really happy with the quick response and implementation of the survey. Expecting to have further opportunities to collaborate."

  • insights asia logo
    MDI Global
    Robert Beaton

    "We worked with TGM for the third time, and we weren’t disappointed. The TGM Research team was helpful, dedicated, and quickly responded to all the queries and challenges that occurred. I’m looking forward to the next project together."

  • Griffith University
    Dr Rautenberg
    "Team was very efficient with project management and a pleasure to work with. I highly recommend TGM services."

READY TO GET STARTED?

For more information about our Advertising & Media industry experience and how we can help you:

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE

 

TGM Research FZE

A68 Circular Road #02-01, 049422, Singapore

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

Contact Us


TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE