TGM GLOBAL EURO SURVEY 2024
Football's New Wave: The Growing Influence of Female Fans
Football, traditionally dominated by male fans and players, is experiencing a significant shift. Insights from the TGM Global EURO 2024 Report highlight key aspects of this growing female engagement in the sport.
This global enthusiasm is especially pronounced in specific regions. Africa leads with the highest levels of female interest, reflecting the continent's vibrant football culture and community initiatives aimed at increasing female participation. In the Asia-Pacific (APAC) region, cultural shifts and growing media coverage have similarly spurred female interest in football.
Contrastingly, in the Europe, female interest in football stands at 42%, highlighting a significant but somewhat lower engagement level compared to Africa and APAC. The United States trails slightly behind, suggesting that while football is growing in popularity among women, it still faces competition from other sports traditionally popular in the country.
Moreover, 22% of female football fans read about the sport in newspapers and magazines, indicating that traditional print media continues to hold relevance for a considerable segment of the audience. Print media offers in-depth analysis, feature stories, and exclusive interviews that enrich the reader's understanding and appreciation of the game. This combination of detailed reporting and thoughtful commentary appeals to fans who seek a deeper connection to the sport beyond the immediacy of live broadcasts.
Social media platforms are particularly influential among female football fans. The report notes that 37% of women use social media (e.g., Twitter, Facebook) to follow football, surpassing their male counterparts, of whom only 35% use these platforms for the same purpose. This suggests that social media's interactive and community-driven nature resonates well with female fans, providing them with a platform to engage, discuss, and share their passion for football. The ability to join live conversations, participate in fan communities, and access exclusive content makes social media an integral part of the modern fan experience.
Winning Brands of the Olympics 2024:
TGM Insights
TGM Insights
Join our online webinar and gain the latest, actionable insights from TGM Research's extensive survey across 26 countries and over 14,400 sports fans. Discover the trends, preferences, and behaviors that will shape the Olympics 2024.
