Global Pet Care Trends 2024: Insights for Businesses and Brands

The pet care industry is in the midst of a dynamic transformation driven by shifting lifestyles, a growing emphasis on pet health, and the increasing humanization of pets. Drawing from the TGM Global Pet Care Report 2024, which surveyed over 18,000 respondents across 34 countries, this article highlights key trends and offers actionable guidance for brands looking to stay relevant and resonate with modern pet owners.

One of the most striking insights from the 2024 report is that younger generations are more likely to own multiple pets. Over half (57%) of pet owners aged 18-24 reported having more than one pet, with dogs being their top choice. This trend aligns with their active, social lifestyles, where dogs often serve as loyal companions for outdoor activities and travel.

This growing segment presents a lucrative opportunity for brands targeting younger pet owners. As young people embrace the joys of having multiple pets, brands can tailor their offerings to meet the unique needs of these consumers. Multi-pet bundles that provide value and convenience are a natural fit, appealing to owners who seek to simplify their purchasing decisions while ensuring their pets receive quality care. Additionally, lifestyle-focused services such as dog-walking, pet-friendly travel experiences, and social events for pets can align perfectly with the desires of these consumers.

Additionally, investing in stress-reducing techniques—like soothing environments and gentle handling methods—can appeal to pet owners who prioritize both their pets’ physical and emotional well-being. By addressing both the physical and emotional needs of pets during grooming, brands can build lasting relationships with consumers who are looking for more than just basic services.

As pets become more integrated into families, pet comfort is gaining greater importance. Pet furniture now ranks among the top five most purchased pet supplies worldwide. Owners are increasingly investing in high-quality, aesthetically pleasing furniture that complements their home decor while ensuring maximum comfort for their pets. This trend speaks to a broader movement where pets are not only companions but are being treated as integral members of the household, deserving of comfort and care on par with human family members.

Businesses in the pet furniture and accessories market can capitalize on this trend by introducing high-quality, design-focused products that blend style with functionality. Pet furniture that combines comfort with style—such as luxury pet beds, customizable pet spaces, and eco-friendly materials—can appeal to consumers willing to invest in their pets' well-being. Highlighting sustainability in pet care through the use of recycled or natural materials can also help brands attract environmentally conscious consumers who value both style and responsibility.

Older pet owners, particularly those aged 55 and above, are driving demand for health and wellness products. According to the report, 57% of respondents in this age group have purchased healthcare products and specialized supplements for their pets, making them the leading demographic in this category. These products include vitamins, flea and tick prevention, dental care items, and joint supplements, all of which are essential for maintaining pet’s health.

For companies aiming to connect with this demographic, emphasizing product accessibility and user-friendliness is vital. Packaging should be thoughtfully designed for seniors, incorporating clear instructions and easy-to-open features to enhance usability. Beyond physical products, providing educational content on pet health can help brands establish trust and become go-to resources for older consumers seeking reliable information.

Nutrition planning is also becoming a central part of how older owners support long-term pet health, especially as diet choices grow more specialized by age and condition. For a forward view of how feeding strategies and nutrition priorities are evolving across the region, see our latest pet nutrition outlook.

The pet care landscape is constantly evolving, driven by changing consumer priorities and lifestyle trends. Want to learn more about the future of pet care? Visit the full report at https://tgmresearch.com/pet-care-insights-2024.html for exclusive insights and trends shaping the global pet care market.

Curious how APAC pet owners are shaping trends with every treat they buy and every service they book? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.