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Global Gambling &
Sports Betting Market Research

2024 insights are launched!
Do you need market research on the gambling industry? TGM Global Gambling & Sports Betting Survey provides up-to-date insights into gambling behavior, betting trends, and brand awareness worldwide based on our 2024 global study.

Get the latest findings while comparing them to 2022 results to understand how the market is evolving, what’s driving growth, and how consumer preferences are shifting globally.

What Has Changed
in 2024?

Over 60%
TGM Gambling and Sports Betting 2022 Vector Over
people bet on sports in the past 12 months (up from 35,4% in 2022)
41%
TGM Gambling and Sports Betting 2022 Vector Over
people attend sporting event bets placed online/through apps (e.g. football, horse racing)(compared to 20,2% in 2022)
35%
TGM Gambling and Sports Betting 2022 Vector Over
people participate in lottery/games of chance (e.g. Powerball, bingo)(compared to 22,9% in 2022)
26%
TGM Gambling and Sports Betting 2022 Vector Over
people join sporting event bets placed among friends (e.g. football, horse racing)(compared to 17% in 2022)

    TGM Global Gambling and Sport Betting Report Overview

    In 2024, gambling and sports betting continue to be a significant part of global entertainment, with 60% of people worldwide placing at least one sports bet in the past 12 months - up from 35.4% in 2022. This growth is driven largely by the popularity and accessibility of online platforms.
    To better understand this evolving market, we captured the latest behaviors, preferences, and brand awareness to see how participation patterns are changing, whether consumers are gambling responsibly, and how industry practices are adapting.
    At TGM Research, we believe that everyone, from casinos and sports betting companies to regulators and players, should have access to reliable, data-driven insights to make informed decisions in this rapidly developing sector.
    TGM Global Gambling and Sports Betting Survey

    Historical Data

    TGM Gambling and Sports Betting Report - 2022 Edition

    While 2024 gives us the most current picture, understanding the market’s evolution is key. Here’s what you can see in 2022.
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    FAQ Global Gambling and Sports Betting Key Insights

    What is the incidence of betting on sports in globally?

    In 2024, 60% of people worldwide placed at least one sports bet in the past 12 months - up from 35.4% in 2022. This reflects continued growth in global participation.

    How often do people worldwide bet on sports?

    In 2024, betting frequency across all surveyed countries was:
    - 21% bet on sports a few times a week
    - 20% does sports betting a few times a month
    - 9% does sports betting once a month

    Compared to 2022 (where 18,77% bet a few times a week, 17,63 bet a few times a month, and 8,34% bet once a month), more people now engage weekly or monthly, signaling stronger engagement.

    What is the core reason for people worldwide to bet on sports?

    In 2024, the leading motivation remains to win money (53%), a sharp increase from 18.77% in 2022. The excitement/experience of betting ranks second at 37%, also rising significantly from 8.34% in 2022.
    Additionally, 31% say betting makes watching or following a game more interesting, slightly lower than the 35.41% recorded in 2022 but still a major driver of engagement.
    The comparison shows that while financial gain was always the top driver, 2024 has seen a major rise in entertainment-based motivations, indicating that betting is increasingly valued for its thrill and immersive experience alongside potential monetary rewards.

    How do people worldwide participate in sports betting? Is this online or offline activity?

    In 2024, 77% of bettors primarily place bets online or via mobile apps, while 23% bet in person at sportsbooks or casinos. This mirrors 2022 levels (80% choose online), confirming digital platforms’ dominance.

    What is the strongest sports betting platform brand worldwide?

    In 2024, BET365 remains the most recognized sports betting brand globally, with 17.5% spontaneous awareness. BET365 was also the leader in 2022, underscoring its strong market position.

    About Our Reports

    What Makes the TGM Global Gambling and Sports Betting Report a Must-Read

    Gambling and Sports Betting 2022 - Fresh, Segmented Audience Insights

    Fresh, Segmented Audience Insights

    Data comparing gambling audiences across regions is available to understand better how gambling audiences engage with and interact with sports betting and gambling activities.
    Tracking the most popular gambling & sports betting brands

    Tracking the most popular gambling & sports betting brands

    Learn which betting brands dominate in 2024 and how player preferences have shifted since 2022. This helps you understand what resonates most with your target audience and why.
    Gambling and Sports Betting 2022 - The world’s largest independent gambling & sports betting survey

    The world’s largest independent gambling & sports betting survey

    Backed by 8 years of research experience and a panel of 1.78 million respondents, TGM delivers reliable, actionable insights. The 2024 report is based on responses from over 8,900 people across 34 countries, providing updated statistics on gambling habits, betting frequency, and brand recognition.
    TGM Global Gambling and Sports Betting Report 2022 - Trusted by 12,400+ industry professionals worldwide

    Trusted by 12,400+ industry professionals worldwide

    Our research is relied on by casinos, betting operators, media companies, and regulators. TGM Global Gambling and Sports Betting Report - 2024 edition includes expanded appendices and downloadable data packs with specialized insights.

    2022 Gambling and Sports Betting Research by Country

    Reach global, think local. With our market research services and online panels, you can explore country-specific betting behavior in detail, making it easier to localize strategies. Go to 2024 Global Gambling and Sports Betting Reports →

    Gambling and Sports Betting customers' insights data in Europe

    Gambling and Sports Betting Research in the MENA | Download report

    Gambling and Sports Betting Research in Asia Pacific | Download report

    Gambling and Sports Betting customers' insights data in LATAM

    Gambling and Sports Betting market research | Insights in North America

    Research data of Sports Betting and Gambling industry in the Africa

    2024 Gambling and Sports Betting Reports are here!
    Stay ahead of the competition with the latest market insights and global comparisons.
    Explore the new 2024 report now →

    Related News & Insights

    Stay ahead of market shifts with expert analysis and fresh perspectives on global gambling and sports betting behaviors.
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    At the Thai Entertainment Complex Summit, TGM shared exclusive insights into public opinion on gambling legalization. By bringing research-driven perspectives to the table, we continue to influence how the industry understands and responds to shifting regulatory and consumer trends.
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    DISCLAIMER:
    TGMResearch.com is not a gambling site or an operator of online gambling. We only offer sports betting for educational purposes. We do not accept or place bets, and we receive no affiliate revenue from businesses that do. There is no monetary incentive for our readers or subscribers to place bets.

    We discuss gambling on our website solely for editorial purposes. We do not participate in or encourage gambling. We also make no claim to understand the local laws governing sports betting in our readers' jurisdictions. All visitors to our website must conduct their own research into local laws in their respective countries.

    We are a market research firm that only provides information for educational purposes. Readers should be aware that they are solely responsible for their betting choices. We oppose gambling and betting.

    TGM Research is not responsible for our readers' actions after they leave our site. Our sports betting data is only provided for editorial purposes. By visiting our website, you agree that TGM Research will not be held liable for your gambling/betting decisions or any losses that may result from those decisions and activities after you leave our site.
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