What’s Driving the Rise in Gambling and Sports Betting Worldwide?
The global sports betting industry has experienced rapid growth in recent years with an annual growth rate of 12.02% expected between 2023 and 2028 (Technavio, 2024). This growth is driven by new technology, changing regulations, and a growing number of fans worldwide. Online and mobile platforms have also transformed how people bet on sports.
Driven by the desire to understand this dynamic market, we conducted an online survey to gain deeper insights into the topic. We believe that anyone interested, including casinos, sports betting companies, and players should have access to this valuable information.
Methodology: Conducted between 01 June and 31 July 2024, the survey used Internet interviews (CAWI) to collect data from a diverse sample of individuals aged 18 to 55+, across 34 countries and 5 global regions.
What’s Inside the 2024 Gambling & Sports Betting Report
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Betting Frequency: How different demographics engage in sports betting and casino-style gambling, with a focus on regular participation and a detailed breakdown by age and gender. -
Betting Activities: Insight into the most popular bet types and wagering patterns.
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Motivations: An in-depth understanding of the motivations, attitudes, and emotions influencing betting decisions.
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Bettor Profiles and Preferences: Learn detailed bettor personas, analyzing betting behaviors, channel preferences, real-time wagering trends, and engagement with sporting events, including frequency, trends, and demographics across various regions.
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Platform Performance: Identify top-performing betting platforms to assess brand awareness, understand the shift to online and real-time betting, and analyze the competitive market landscape.
Interested in Sports Betting Insights in a Specific Country?
Check our country reports to learn more.
Gambling and Sports Betting 2024: Report in APAC
Gambling and Sports Betting 2024: Report in USA
Gambling and Sports Betting 2024: Report in Africa
Gambling and Sports Betting 2024: Report in MENA
Detailed Data on Audience Segments
The report provides detailed data on sports betting patterns, including frequency, types of bets, and underlying motivations. Compare audiences across regions to understand their engagement with sports betting activities.
Insights from Popular Gambling and Sports Betting Brands
Study leading brands and player preferences to understand audience appeal and the competitive landscape, including potential collaborators and competitors in the gambling and sports betting market.
Expertly Conducted Worldwide Survey
Backed by 7 years of research experience and a panel of 1.78 million respondents, TGM delivers reliable, actionable insights. The 2024 report is based on responses from over 8,900 people across 34 countries, offering a clear view of global gambling habits.
Trusted by 5,000+ Users Worldwide
Building on the success of our previous Gambling and Sports Betting Reports, which have garnered 5,000+ downloads worldwide, the 2024 report offers multiple download packages to suit your needs. You can also request a custom package tailored to meet your specific business objectives.
METHODOLOGY:
The survey was conducted through online interviews (CAWI) from 01 June to 31 July 2024, across 34 countries, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Argentina, Australia, Austria, Belgium, Brazil, Chile, Colombia, France (N=219), Germany, India, Indonesia, Ireland, Italy, Mexico, Netherlands, New Zealand, Nigeria, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, South Africa, Spain, Switzerland, Thailand, Turkey, UK, UAE, Ukraine, USA and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Argentina (N=326), Australia (N=295), Austria (N=247), Belgium (N=218), Brazil (N=370), Chile (N=244), Colombia (N=231), France (N=219), Germany (N=203), India (N=340), Indonesia (N=111), Ireland (N=170), Italy (N=423), Mexico (N=240), Netherlands (N=215), New Zealand (N=148), Nigeria (N=285), Peru (N=327), Philippines (N=265), Poland (N=280), Portugal (N=508), Romania (N=337), Saudi Arabia (N=134), Serbia (N=297), South Africa (N=643), Spain (N=235), Switzerland (N=157), Thailand (N=142), Turkey (N=277), UK (N=336), UAE (N=150), Ukraine (N=205), USA (N=280), and Vietnam (N=493). Results were weighted to take country population structure aged between 18-55+ into account.
ABOUT TGM:
TGM Research (TGM) is a technology-driven market research company that specializes in global online data collection and innovative survey technology. TGM provides agile insights for better decisions, using the most comprehensive Res-Tech to spearhead the use of digital for better market research. TGM is a remote-first company with a team of 60+ members, having a presence on five continents.
