TGM Global
Cryptocurrency
Insights 2024
-
34 Countries Surveyed -
19,600+ Participants
-
Starting from 390$
owned crypto
about cryptocurrency
as an investment
mobile wallets/apps
About the Report
Report Content
The analysis spans several dimensions:
- Familiarity and ownership: Examining how well people understand cryptocurrencies and their experiences in using or investing in them.
- Use cases and preferences: Exploring how cryptocurrencies are utilized—whether for purchases, remittances, or investments. Identifying the platforms and wallets users prefer.
- Barriers and concerns: Identifying key obstacles such as security concerns, regulatory uncertainty, and technological complexities that affect adoption.
- Payment trends and alternatives: Comparing cryptocurrency usage to other payment methods, including mobile wallets and traditional credit cards.
Table of Contents
Crypto 2024: Global and Regional Insights
Digital Payment Attitudes and Trends
- Cash Usage Frequency
- Perceptions of Cash in Future Transactions
- Comfort Leaving Home Without Cash
- Year-over-Year Trends in Cash Usage Decline
- Credit Card Usage Patterns and Preferences
- Storage of Credit Card Information on Digital Devices
- Virtual Payment Card Trends
- Smartwatch Payment Adoption
- "Buy Now, Pay Later" Services Adoption
- Social Media and App-Based Money Transfers
- Trends in International Money Transfers
- Challenges in Mobile Wallet Adoption
What’s Driving Interest in Crypto
- Cryptocurrency Awareness
- Ownership and Usage Statistics
- Interest in Cryptocurrency for Purchases and Remittances
Getting Started with Crypto
- Preferred Storage Methods
- Platforms for Cryptocurrency Transactions
Barriers to Cryptocurrency Adoption
Appendix:Methodology
Questionnaire
Key questions addressed in this report include:
- Are you familiar with cryptocurrency?
- Have you ever owned or used any cryptocurrency?
- Which of the following best describes your interest in cryptocurrency?
- Do you agree or disagree with the following statements?
- Which of the following best describes your interest in cryptocurrency?
- How do you keep your cryptocurrency?
- Which cryptocurrency exchange have you used?
- What do you perceive as the biggest barrier to adopting cryptocurrency?
- Which of the following statements about paying for things are true for you?
Methodology
The survey was conducted through online interviews ( CAWI ) across 34 countries, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Argentina, Australia, Austria, Belgium, Brazil, Chile, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Mexico, Netherlands, New Zealand, Nigeria, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, UAE, UK, Ukraine, and USA. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Argentina (N=546), Australia (N=454), Austria (N=502), Belgium (N=492), Brazil (N=496), Chile (N=879), Colombia (N=980), France (N=514), Germany (N=583), India (N=656), Indonesia (N=521), Ireland (N=506), Italy (N=783), Mexico (N=481), Netherlands (N=431), New Zealand (N=498), Nigeria (N=493), Peru (N=957), Philippines (N=474), Poland (N=514), Portugal (N=792), Romania (N=493), Saudi Arabia (N=813), Serbia (N=459), Singapore (N=508), South Africa (N=678), Spain (N=605), Switzerland (N=488), Thailand (N=459), Turkey (N=485), UAE (N=680), UK (N=538), Ukraine (N=454), USA (N=466), and Vietnam (N=1142). Results were weighted to take country population structure aged between 18-55+ into account.
REPORT DETAILS
- Language: English
- Released: 01/2025
- Pages: 72 with detailed references
- Questionnaire: Download
- Format: PDF report
- Access after purchase: please kindly check your email
DIGITAL PAYMENT
Digital payments are transforming how we transact, moving from niche innovation to everyday necessity. Digital wallets, once a novelty, have become a cornerstone of modern life, driven by consumer demand for speed and simplicity. According to the TGM Crypto Insights Report 2024, 24% of global respondents have reduced their use of cash in the past year, while 22% have embraced virtual payment cards for smoother transactions. This shift marks a pivotal moment in the payment landscape as digital-first solutions redefine how we handle money.
CRYPTO ADOPTION
The global fascination with cryptocurrency is evolving into meaningful action. No longer just a topic of conversation, crypto is becoming a key part of financial strategies. According to the TGM Crypto Insights Report 2024, 43% of global respondents have owned and used cryptocurrency, reflecting growing trust in digital assets. Meanwhile, 36% are eager to learn more about crypto, even if they haven’t yet invested. This enthusiasm represents a massive opportunity for growth as people explore blockchain’s transformative potential.
CRYPTO BRANDS
As cryptocurrency goes mainstream, consumers are making intentional choices about how they engage with the digital economy. According to Crypto Insights 2024, 42% of respondents store their cryptocurrency in mobile wallets, valuing intuitive and user-friendly solutions. After surveying over 19,600 users across 34 countries, we’ve identified the leading global exchange, cementing its role as a key player in the crypto space.
CRYPTO BARRIERS
While crypto adoption continues to gain momentum, significant barriers remain. According to the TGM Crypto User Insights Report, 49% of respondents identify a lack of understanding as the biggest obstacle to entry. Our explores various barriers and how they differ by age and gender, providing valuable insights into the unique challenges faced by different groups.
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