ABOUT TGM CHRISTMAS SURVEY 2025
Where 1,700+ Downloads Went for Seasonal Consumer Insights.
To help guide your strategy through this season, TGM Research introduces the Christmas Insights 2025, a comprehensive Christmas survey in 6 key countries, where we reveal the latest gifting trends, consumer shopping behaviors, and defines the role brands must play to succeed in this unique retail moment.
Canada
Italy 
France
Germany 
United States 
Spain Selected Insights from the TGM Christmas Insights 2025
Holiday Head Start
Christmas Shopping Comes Sooner in 2025
Christmas 2025 spending no longer waits for December 1st. Instead, consumers are starting their purchasing from November to early December. This behavior is driven by budget consideration, a desire to manage delivery time, and a need to secure the best gifts before stock runs low.
This early activation creates opportunities for brands. Those that launch targeted campaigns earlier gain the first-mover advantage before the market becomes competitive in the festive rush. By recognizing and meeting consumers when they are first ready to buy, brands can influence decisions and establish loyalty that lasts through the peak shopping weeks.
The Gift Budget Balance
Smart Spending, Thoughtful Gifting
In 2025, the art of gifting is being redefined. TGM Chirstmas Insights Report highlights that most consumers are planning to allocate a reasonable budget for gifts, their purchases typically between $100 and $249. Shoppers are now prioritizing quality and convenience over a luxury price tag. This trend proves that the most memorable gifts are those that carry thoughtfulness and lasting utility.
For brands, success is not in raising the price ceiling, but in experiences that add emotional worth and make every purchase feel worth remembering.
Where Christmas Carts Go
The 2025 Holiday Purchase Map
Christmas shoppers in 2025 are splitting their purchases almost evenly between in-store and online channels, proving that omnichannel is now the norm.
At the top of wish lists stand clothing and gift cards, practical favorites that promise flexibility and joy, followed closely by toys and electronics for moments of shared excitement. We found that this year's Christmas is a season that’s as connected as it is personal, where convenience meets emotion, and every cart tells its own story.
Dive deeper into how purchase channels and gift preferences are shaping this year’s holiday market in our full reports.
