GLOBAL CHRISTMAS INSIGHTS 2024

As the holidays approach, retailers and brands face a season full of both promise and challenge. Our Christmas Insights Report 2024 reveals that while quality remains a top consumer priority, heightened price sensitivity is driving new discounting strategies. This shift makes balancing value with affordability essential for capturing customer loyalty. Discover actionable insights on how to meet evolving expectations and boost engagement with our latest report.

What are this year’s most popular holiday gifts? According to our report, clothing, toys, and food & beverage items are at the top of shoppers' wishlists. Electronics and gift cards are also seeing strong demand in certain markets, indicating varied consumer preferences. Tailor your offerings to align with these trends and make your products the season’s top picks with our comprehensive holiday insights.

This holiday season, more shoppers are planning ahead, primarily making purchases in November and December. Our report shows a balance of online and offline shopping preferences across markets, with younger consumers favoring online channels and older shoppers preferring in-store experiences. Understanding these patterns will allow retailers to refine promotions and checkout processes for maximum impact. See the full report for strategic insights on how to meet consumers where they shop this season.