Insights in Vietnam

TGM Gambling and Sports Betting Report 2024

$510

Are You Doing Research on Gambling and Betting Behaviors in Vietnam?

Nowadays, online and mobile platforms have changed how people bet on sports. The TGM Gambling and Sports Betting Report in Vietnam 2024 is the most up-to-date resource for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, and brand recognition in Vietnam. As always, TGM Research provides valuable data to help you understand these trends.

Methodology: The survey, conducted during phase 2, from 18th December 2024 - 22nd Jan 2025, using Internet interviews (CAWI) to collect data from a diverse sample of individuals aged 18 to 54 in Vietnam, offering an in-depth data of gambling and sports betting trends.

Total Sample: N = 493

TGM Gambling Sports Betting Report in Vietnam

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TGM Vietnam Gambling and Sports Betting Report 2024

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REPORT DETAILS

TGM country name Gambling and Sports Betting Report 2024

Language: English
Released: 03/2025
Pages: 49 with detailed references
Questionnaires: Download the full list
Format: PDF with tabular report
Access after purchase: please kindly check your email

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About Our Reports

Why You’ll Find Vietnam Gambling and Sports Betting
Report Interesting

Detailed Data and Statistics in Vietnam

The report provides detailed data on sports betting patterns in Vietnam, including frequency, types of bets, and reasons for betting. Compare audiences across countries to understand Vietnam’s engagement with sports betting activities.

Popular Sports Betting Brands in Vietnam

Study leading brands and player preferences to understand Vietnamese audience appeal and the competitive landscape, including potential collaborators and competitors in the sports betting market.

Expertly Conducted Survey in Vietnam

Leveraging our extensive network active panelists in Vietnam and seven years of experience in market research, we provide accurate data that drives actionable insights, helping you make informed decisions with the TGM Gambling and Sports Betting Report in Vietnam 2024.

Flexible Download Options for In-Depth Analysis

Building on the success of our previous sports betting market research in Vietnam, the 2024 report offers multiple download packages to suit your needs. You can also request a custom package tailored to meet your specific business objectives.

FAQ: Fresh Insights into Gambling and Sports Betting Trends in Vietnam

How has Vietnamese sports betting behavior shifted from 2022 to 2024?

The Vietnamese betting market in 2024 looks both more active and more diverse than it did two years ago. The TGM Gambling and Sports Betting Report in Vietnam 2024 highlights how betting frequency is changing, how digital formats are gaining strength, and which brands are top of mind.

Betting habits are settling
Back in 2022, many Vietnamese bettors were first-timers, testing the waters. By 2024, that group has shrunk. Most activity now comes from repeat players who say they are betting as often—or even more—than before. This points to a market moving past the “trial phase” and building a steadier base of regular participants.
Digital play is taking the spotlight
In 2022, lottery and casual sports bets among friends were the most typical ways to play, while online formats were still on the margins. By 2024, the picture looks very different. Online card games have more than doubled in reach and now stand alongside lottery as one of the top choices. Sports betting via apps has also jumped sharply, moving from a minority activity into the mainstream. Online slots, once a niche, have expanded as well. Lottery still holds the crown, but the real change since 2022 is how digital-first options have surged to compete for equal attention.
A new top brand in awareness
In Vietnam, brand recognition is spread across many names rather than dominated by a single giant. In 2022, platforms like M88 and FB88 were among the best known, but none stood far ahead. By 2024, the picture has shifted: F88 is now the most recognized brand, moving past former leaders such as M88 and FB88.

How often do Vietnamese bet on sports in 2024?

In 2024, sports betting in Vietnam has settled into a regular pattern for many players. The largest group now bets a few times a month, while others join in weekly, either once a week or several times. Smaller groups say they place wagers only occasionally, from once a month to just a few times a year.

Which channel do Vietnamese prefer for sports betting in 2024?

Sports betting in Vietnam has shifted strongly toward digital channels. According to the TGM Gambling and Sports Betting Report in Vietnam 2024, most players now place their bets through the internet or mobile apps, far outnumbering those who still prefer casinos or sportsbooks in person. Online betting has become the standard way many Vietnamese engage with sports wagering.

Why do Vietnamese bet on sports in 2024?

For Vietnamese players, the main motivations are clear: betting is seen both as a way to enjoy the excitement of the experience and to win money, with excitement ranking slightly higher. Many also mention that it makes following a match more engaging or gives them a chance to try something new.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.

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DISCLAIMER:

TGMResearch.com is not a gambling site or an operator of online gambling. We only offer sports betting for educational purposes. We do not accept or place bets, and we receive no affiliate revenue from businesses that do. There is no monetary incentive for our readers or subscribers to place bets.

We discuss gambling on our website solely for editorial purposes. We do not participate in or encourage gambling. We also make no claim to understand the local laws governing sports betting in our readers' jurisdictions. All visitors to our website must conduct their own research into local laws in their respective countries.

We are a market research firm that only provides information for educational purposes. Readers should be aware that they are solely responsible for their betting choices. We oppose gambling and betting.

TGM Research is not responsible for our readers' actions after they leave our site. Our sports betting data is only provided for editorial purposes. By visiting our website, you agree that TGM Research will not be held liable for your gambling/betting decisions or any losses that may result from those decisions and activities after you leave our site.

Insights in Vietnam TGM Gambling and Sports Betting Report 2024

Are You Doing Research on Gambling and Betting Behaviors in Vietnam?

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TGM Vietnam Gambling and Sports Betting Report 2024

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