Insights in South Africa

TGM Gambling and Sports Betting Report 2024

$420

Are You Doing Research on Gambling and Betting Behaviors in South Africa?

Nowadays, online and mobile platforms have changed how people bet on sports. The TGM Gambling and Sports Betting Report in South Africa 2024 is the most up-to-date resource for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, and brand recognition in South Africa. As always, TGM Research provides valuable data to help you understand these trends.

Methodology: The survey, conducted from 01 June to 31 July, 2024, using Internet interviews (CAWI) to collect data from a diverse sample of individuals aged 18 to 54 in South Africa, offering an in-depth data of gambling and sports betting trends.

Total Sample: N = 643

TGM Gambling Sports Betting Report in South Africa

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TGM South Africa Gambling and Sports Betting Report 2024

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REPORT DETAILS

TGM country name Gambling and Sports Betting Report 2024

Language: English
Released: 09/2024
Pages: 50 with detailed references
Questionnaires: Download the full list
Format: PDF with tabular report
Access after purchase: please kindly check your email

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About Our Reports

Why You’ll Find South Africa Gambling and Sports Betting
Report Interesting

Detailed Data and Statistics in South Africa

The report provides detailed data on sports betting patterns in South Africa, including frequency, types of bets, and reasons for betting. Compare audiences across countries to understand South Africa’s engagement with sports betting activities.

Popular Sports Betting Brands in South Africa

Study leading brands and player preferences to understand South African audience appeal and the competitive landscape, including potential collaborators and competitors in the sports betting market.

Expertly Conducted Survey in South Africa

Leveraging our extensive network active panelists in South Africa and seven years of experience in market research, we provide accurate data that drives actionable insights, helping you make informed decisions with the TGM Gambling and Sports Betting Report in South Africa 2024.

Flexible Download Options for In-Depth Analysis

Building on the success of our previous sports betting market research in South Africa, the 2024 report offers multiple download packages to suit your needs. You can also request a custom package tailored to meet your specific business objectives.

FAQ: Fresh Insights into Gambling and Sports Betting Behaviors among South Africans

South Africa sports betting trends 2022 vs 2024: what’s changed?

The way South Africans bet today shows clear shifts compared with two years ago. The TGM Gambling and Sports Betting Report 2024 highlights how digital formats are gaining momentum and how brand awareness is consolidating.

1. Digital betting is moving up the ranks
Back in 2022, lottery was the top activity, with online slots and card games much lower. By 2024, online slots nearly doubled in reach, and sports betting via apps jumped from 36% to 53%. Traditional forms like lottery remain huge, but the surge of app-based betting and digital casino games shows how quickly South Africans are embracing online channels.

2. More South Africans are betting more often
In 2022, South Africans were split, some betting more, some less, and many saying their habits hadn’t really changed. By 2024, that balance is gone. A clear majority now identify themselves as betting more often, standing well ahead of every other group.

3. Brand dominance has grown
The top names haven’t changed since 2022, Hollywoodbets and Betway were already leading then. What’s different in 2024 is how far ahead they now stand. Both brands enjoy widespread awareness across the market, leaving others like Supabets, Sportingbet, and Lottostar trailing far behind in the single-digit range. The South African betting scene has effectively become a two-horse race.

What forms of sports betting are most common in South Africa today?

In 2024, online channels have become the main gateway for sports betting in South Africa. According to TGM Gambling and Sports Betting Report in South Africa 2024, mobile apps now lead the way, with a clear majority of bettors placing their wagers digitally. In-person betting at casinos and sportsbooks still plays a role, but it no longer defines the market. Casual bets among friends are less prominent, while daily fantasy sports remain a niche activity.

How do South Africans prefer to place their bets in 2024?

Sports betting in South Africa is now overwhelmingly digital. The vast majority of bettors now say they primarily place their wagers online or through mobile apps, with only a small fraction still preferring in-person venues. For most South Africans, betting is no longer tied to a casino or sportsbook visit, it has become something integrated into their everyday digital routine.

Why do South Africans bet on sports in 2024?

For South Africans who do take part, the motivation is clear: most see betting as a way to win money. But it’s not only about profit. Many say it makes following a game more exciting or fuels their sense of competition. Others describe it as a casual hobby, a way to spend extra cash, or something they tried because a friend encouraged them.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.

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DISCLAIMER:

TGMResearch.com is not a gambling site or an operator of online gambling. We only offer sports betting for educational purposes. We do not accept or place bets, and we receive no affiliate revenue from businesses that do. There is no monetary incentive for our readers or subscribers to place bets.

We discuss gambling on our website solely for editorial purposes. We do not participate in or encourage gambling. We also make no claim to understand the local laws governing sports betting in our readers' jurisdictions. All visitors to our website must conduct their own research into local laws in their respective countries.

We are a market research firm that only provides information for educational purposes. Readers should be aware that they are solely responsible for their betting choices. We oppose gambling and betting.

TGM Research is not responsible for our readers' actions after they leave our site. Our sports betting data is only provided for editorial purposes. By visiting our website, you agree that TGM Research will not be held liable for your gambling/betting decisions or any losses that may result from those decisions and activities after you leave our site.

Insights in South Africa TGM Gambling and Sports Betting Report 2024

Are You Doing Research on Gambling and Betting Behaviors in South Africa?

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TGM South Africa Gambling and Sports Betting Report 2024

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