Written by

Nhi Ho

A marketing professional working with consumer insights and market trends to create content that brings clarity to complex behaviors and evolving market dynamics.

Key Insights from the TGM Global Pet Care Survey 2026

The Evolution of APAC Pet Health

January 18, 2026

(Updated June 30, 2026)

An inside look at the next phase of pet health in APAC, where regular care meets connected technology and preventive services.

Over the past five years, the pet health landscape across APAC has quietly but decisively transformed. What began as broader access to better veterinary care, more services, and emerging insurance options has laid the foundation for a more modern, service-rich pet health market. Today, that foundation is translating into action. Pet owners are no longer just aware of expanded options, they are actively incorporating a wider mix of services, routines, and tools to maintain their pets’ wellbeing. Drawing on TGM Global Pet Care Insights 2026 – Pet Health, Veterinary Care & Insurance, this article explores how pet health has evolved from basic care toward more continuous, layered, and forward-looking management.

Key Takeaways

Pet care in APAC is moving from occasional treatment into a more consistent and long-term approach, where owners actively manage their pets’ health.
Nearly half of pet owners say veterinary care and pet services have changed significantly over the past five years.
Regular vet visits are now routine, with most owners visiting every 3–6 months.
Pet healthcare already takes up around one-fifth of monthly pet spending.
Nutrition consulting, wellness services, and pet insurance are popular health-care services.
The future of pet health in APAC is becoming more digital and data-driven, with growing interest in health monitoring devices, wearables, and home testing tools that help detect issues earlier.

From “more services” to actually using them

Over the past five years, modern APAC owners have noticed a clear expansion in what the pet industry offers. Nearly half point to a wider variety of services (45%) and better veterinary care options (45%) (TGM Global Pet Care Insights 2026, N=6,207), alongside the steady emergence of insurance and digital solutions as some of the most visible shifts.

That perception was already visible in behaviour by 2024. Veterinary visits and basic services like grooming still formed the backbone of health support, while specialised or preventive services sat at the edges. Owners were engaging beyond emergency care, but the ecosystem was still uneven, with newer offerings adopted cautiously and often situationally.

Findings from TGM Research’s survey show that by 2026, regular veterinary care remains central, but owners are increasingly layering in services that support ongoing wellbeing rather than one-off treatment. Nutrition consulting (28%), wellness-oriented services, and insurance are becoming more integrated into how owners manage health over time, signalling a move toward more intentional, multi-touchpoint care.

APAC owners have noticed a clear expansion in what the pet industry offers

Pet health today: settling into regular care cycles

Healthcare now takes up about one-fifth of monthly pet budgets on average (19.48%)

As services become more available and familiar across APAC, pet health is increasingly managed through repeat habits rather than one-off decisions. According to TGM Global Pet Care Insights 2026, healthcare now takes up about one-fifth of monthly pet budgets on average (19.48%), covering vet visits, medicines, and vaccinations.

What also stands out is how structured vet engagement has become: the most common visit cadence is every 3–6 months (40%), with another 19% going monthly. For vets, insurers, and wellness providers in APAC, this points to a clear opportunity to win on continuity, by packaging preventive care into simple recurring plans that fit these routines.

As pets age, regular care takes on new meaning, moving beyond routine into long-term health management and continuity of care. How owners across the region rethink habits, services, and priorities for older animals is explored in APAC senior pet care trends.

The next phase: health goes digital, predictive, and always-on

Looking ahead, pet health across APAC is set to become more connected and data-driven. According to TGM Global Pet Care Insights 2026, the strongest signals point to a future where peace of mind comes from visibility: owners expect health monitoring devices (40%) to become mainstream in the next five years, and their service interests cluster around tools that detect issues earlier and reduce uncertainty day to day, including pet health tracking wearables and home testing kits (30%).

Rather than replacing vets, these solutions suggest a new layer of care in between visits, where owners want simpler ways to track, interpret, and act on health signals before problems escalate.

Alongside digital and predictive healthcare tools, nutrition is becoming a parallel pillar of proactive pet wellbeing, with owners placing greater emphasis on preventive, tailored diets. How feeding strategies and nutrition priorities are evolving is explored in the future of pet nutrition for 2026.

Methodology

The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 6 countries in APAC, targeting a representative sample of adults aged 18 to 55+. The survey is designed to explore changing trends and consumer behaviors shaping pet care in 2026.

Survey Methodology: Online interviews using CAWI (Computer-Assisted Web Interviewing)
Sample Size: 6,207 participants, including 3,726 pet owners
Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Country Coverage: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam
Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation.

Curious how APAC pet owners are shaping the future of care through everyday health decisions and emerging technologies? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.