EUROPE Ride-Hailing and Food Delivery Trends 2024
Sustainable Ride-Hailing and Food Delivery Trends in Europe
Across Europe, ride-hailing and food delivery services are being used with increasing regularity, but not in the way you might expect. Rather than signaling widespread dependency or habitual use, the latest data points to something more deliberate: Europeans are integrating these services into their lives with precision and purpose.
In contrast to common assumptions about ride-hailing disrupting traditional transport systems, European users are instead turning to it as a practical supplement. According to TGM Research, 26% of consumers use ride-hailing to fill public transport gaps, while 25% rely on it for airport or train station travel.
These patterns reflect a strategic approach to mobility. In cities where public transport is robust but not always comprehensive, ride-hailing bridges the final mile, offers solutions during off-peak hours, and simplifies complex trips.
In the food delivery space, a similar pattern is rising: rooted not in habit, but in considered choice. The TGM Food Delivery 2024 report shows that 29% of European users turn to delivery services to avoid cooking, while 23% do so to satisfy specific cravings.
These motivations reveal a growing alignment between on-demand dining and lifestyle management. For many, ordering food isn’t about disengaging from domestic routines—it’s about reallocating time or making room for flexibility. Whether it's after a long workday, during a particularly busy week, or simply as a way to treat themselves, consumers are using delivery in a way that fits their pace and preferences.
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