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Insights in the USA

TGM Euro Survey in the USA 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in the USA 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in the USA
Unleash the Insights

Key Findings from
the TGM Euro Survey in the USA 2024

Euro 2024 Engagement and Brand Favorites TGM Research white logo
23% of Americans are interested in the UEFA Euro 2024™
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    23% of Americans are interested in the UEFA Euro 2024™
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    40% of Americans will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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    29% of Americans will try to watch every match of the UEFA Euro 2024™
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    3% of Americans consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Nike and Adidas are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from the USA
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TGM Euro Survey in the USA 2024

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About the report

FAQs on TGM Euro Report in the USA

What makes the TGM Euro Report in the USA 2024 stand out?

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    The TGM Euro Report in the USA 2024 provides comprehensive insights into the unique behaviors and preferences of American football fans. Our extensive survey reveals detailed information on fan engagement, including how Americans watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on the USA's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with American football enthusiasts.

How do the interest in football and the games look like in the USA?

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    According to our survey, 40% of Americans are interested in football.
    Football is primarily about watching and supporting: Most sports fans in the USA engage with football by watching it on TV (80%) and following it online (35%). Playing football is less common, with only 15% of American fans participating in this activity.

What are the characteristics of football fans in the USA?

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    Football fans' age: 40% of Americans express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 47% of football enthusiasts in the USA.

What is the interest and participation in the UEFA Euro 2024™ in the USA?

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    Our survey revealed that 23% of Americans are interested in this year's tournament, with 9% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 97% will tune in for at least one game. 29% of American respondents intend to watch every game they can, while 23% will focus only on the matches involving their favorite teams.

    How will American fans watch the UEFA Euro 2024™?

    The majority of American fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (40%). Other popular methods are through streaming TV channel/ app (37%) or watching on YouTube (28%).

Who are American football fans supporting in the UEFA Euro 2024™?

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    35% of American football fans are supporting England in the UEFA Euro 2024™, making it the top choice. Following England, Germany has the support of 32%, Italy 22%, and France 20%.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Americans predict Germany as the winner of the UEFA Euro 2024™, with 23% of the vote. England follows in second place with 18%, and France is third with 13%.

Who was voted as the best football player by fans in the USA?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who American fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Patrick Mahomes 3rd
    - Kylian Mbappe 4th
    - Harry Kane 5th

Which brand wins the UEFA Euro 2024™ according to Austrian football fans?

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    We asked survey participants in the USA which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Nike (21%). Other prominent brands that came to mind included Adidas, Coca-Cola, Heineken, Pepsi, Puma, BMW—some of which are official sponsors, while others are not.

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The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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