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Insights in Ukraine

TGM Euro Survey in Ukraine 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Ukraine 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Ukraine
Unleash the Insights

Key Findings from
the TGM Euro Survey in Ukraine 2024

01 Ukraine's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    03 times Austria's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Ukraine's football team has scored a total of 10 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Ukraine's best performance was reaching the quarter-finals in 2020
  • TGM Global Euro Survey 2024 vector
    Ukraine has hosted the UEFA Euro™ once in 2012
  • TGM Global Euro Survey 2024 - key findings
    Lionel Messi is the best football player according to fans from Ukraine
Euro 2024 History and Fan Favorite TGM Research white logo
03 times Ukraine's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
37% of Ukrainians are interested in the UEFA Euro 2024™

02 Ukraine's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    37% of Ukrainians are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    57% of Ukrainians will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    48% of Ukrainians will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    1% of Ukrainians consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Ukraine
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TGM Euro Survey in Ukraine 2024

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About the report

FAQs on TGM Euro Report in Ukraine

What makes the TGM Euro Report in Ukraine 2024 stand out?

  • tgm vector

    The TGM Euro Report in Ukraine 2024 provides comprehensive insights into the unique behaviors and preferences of Ukrainian football fans. Our extensive survey reveals detailed information on fan engagement, including how Ukrainians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Ukraine's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Ukrainian football enthusiasts.

How do the interest in football and the games look like in Ukraine?

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    According to our survey, 38% of Ukrainians are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Ukraine engage with football by watching it on TV (55%) and following it online (70%). Playing football and attending live matches is less common, with only 12% of Ukrainian fans participating in these activities.

What are the characteristics of football fans in Ukraine?

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    Football fans' age: 37% of Ukrainians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 40% of football enthusiasts in Ukraine.

What is the interest and participation in the UEFA Euro 2024™ in Ukraine?

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    Our survey revealed that 37% of Ukrainians are interested in this year's tournament, with 11% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Nearly half of Ukrainian respondents (48%) intend to watch every game they can, while 14% will focus only on the matches involving their favorite teams, and 27% will watch only the games featuring Ukraine's national team.

    How will Ukrainian fans watch the UEFA Euro 2024™?

    The majority of Ukrainian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (57%). Other popular methods are watching on YouTube (47%) or through websites (25%).

Who are Ukrainian football fans supporting in the UEFA Euro 2024™?

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    The UEFA Euro 2024™ is a stage for national pride and optimism. 94% of Ukrainian football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Ukrainians predict Ukraine as the winner of the UEFA Euro 2024™, with 32% of the vote. England follows closely in second place with 20%, and Germany is third with 16%.

Who was voted as the best football player by fans in Ukraine?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Ukrainian fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Erling Haaland 4th
    - Jude Bellingham 5th

Which brand wins the UEFA Euro 2024™ according to Ukrainian football fans?

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    We asked survey participants in Ukraine which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (31%). Other prominent brands that came to mind included Nike, Heineken, Coca-Cola, Mastercard, Mercedes—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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