Insights in the UK
TGM Euro Survey in the UK 2024
01 England's UEFA Euro™ History and Fan Favorite
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10 times England's team has participated in the UEFA Euro™ -
England's football team has scored 51 goals in the UEFA Euro™ history
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England's best performance was finishing as runners-up in 2020
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England has hosted the UEFA Euro™ once in 1996
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Lionel Messi is the best football player according to fans from the UK
10
times England's team
has participated in the UEFA Euro™
56%
of the UK respondents are interested in
the UEFA Euro 2024™
02 The UK's UEFA Euro 2024™ Engagement and Brand Favorites
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56% of the UK respondents are interested in the UEFA Euro 2024™
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61% of the UK respondents will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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54% of the UK respondents will try to watch every match of the UEFA Euro 2024™
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4% of the UK respondents consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from the UK
About the report
FAQs on TGM Euro Report in the UK
What makes the TGM Euro Report in the UK 2024 stand out?
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The TGM Euro Report in the UK 2024 provides comprehensive insights into the unique behaviors and preferences of the UK football fans. Our extensive survey reveals detailed information on fan engagement, including how the UK respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on the The UK's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with the UK football enthusiasts.
How do the interest in football and the games look like in the UK?
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According to our survey, 59% of the UK respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in the UK engage with football by watching it on TV (88%) and following it online (51%). Playing football and attending live matches is less common, with only 20% of the UK fans participating in these activities.
What are the characteristics of football fans in the UK?
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Football fans' age: 59% of the UK respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 69% of football enthusiasts in the UK.
What is the interest and participation in the UEFA Euro 2024™ in the UK?
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Our survey revealed that 56% of the UK respondents are interested in this year's tournament, with 30% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Over half of the UK respondents (54%) intend to watch every game they can, while 14% will focus only on the matches involving their favorite teams, and 20% will watch only the games featuring the UK's national teams.
How will the UK fans watch the UEFA Euro 2024™?
The majority of the UK fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (61%). Other popular methods are watching on TV in a public place (37%) or through streaming TV channel/ app (25%).
Who are the UK football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 81% of the UK football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, the UK respondents predict England as the winner of the UEFA Euro 2024™, with 44% of the vote. France follows in second place with 18%, and Germany is third with 14%.
Who was voted as the best football player by fans in the UK?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who the UK fans voted as the best football player!
Results of the voting:
- Lionel Messi 1st
- Cristiano Ronaldo 2nd
- Kylian Mbappe 3rd
- Erling Haaland 4th
- Jude Bellingham 5th
Which brand wins the UEFA Euro 2024™ according to the UK football fans?
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We asked survey participants in the UK which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (18%). Other prominent brands that came to mind included Nike, Coca-Cola, Heineken, Pepsi, Mastercard, Budweiser—some of which are official sponsors, while others are not.
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