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Insights in the UK

TGM Euro Survey in the UK 2024

Welcome to TGM's Global Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Global Euro Report 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in the UK
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Key Findings from
the TGM Euro Survey in the UK 2024

01 England's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    10 times England's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    England's football team has scored 51 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    England's best performance was finishing as runners-up in 2020
  • TGM Global Euro Survey 2024 vector
    England has hosted the UEFA Euro™ once in 1996
  • TGM Global Euro Survey 2024 - key findings
    Lionel Messi is the best football player according to fans from the UK
Euro 2024 History and Fan Favorite TGM Research white logo
10 times England's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
56% of the UK respondents are interested in the UEFA Euro 2024™

02 The UK's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    56% of the UK respondents are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    61% of the UK respondents will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    54% of the UK respondents will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    4% of the UK respondents consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from the UK
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TGM Euro Survey in the UK 2024

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About the report

FAQs on TGM Euro Report in the UK

What makes the TGM Euro Report in the UK 2024 stand out?

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    The TGM Euro Report in the UK 2024 provides comprehensive insights into the unique behaviors and preferences of the UK football fans. Our extensive survey reveals detailed information on fan engagement, including how the UK respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on the UK's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with the UK football enthusiasts.

How do the interest in football and the games look like in the UK?

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    According to our survey, 59% of the UK respondents are interested in football.
    Football is primarily about watching and supporting: Most sports fans in the UK engage with football by watching it on TV (88%) and following it online (51%). Playing football and attending live matches is less common, with only 20% of the UK fans participating in these activities.

What are the characteristics of football fans in the UK?

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    Football fans' age: 59% of the UK respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 69% of football enthusiasts in the UK.

What is the interest and participation in the UEFA Euro 2024™ in the UK?

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    Our survey revealed that 56% of the UK respondents are interested in this year's tournament, with 30% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Over half of the UK respondents (54%) intend to watch every game they can, while 14% will focus only on the matches involving their favorite teams, and 20% will watch only the games featuring the UK's national teams.

    How will the UK fans watch the UEFA Euro 2024™?

    The majority of the UK fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (61%). Other popular methods are watching on TV in a public place (37%) or through streaming TV channel/ app (25%).

Who are the UK football fans supporting in the UEFA Euro 2024™?

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    The UEFA Euro 2024™ is a stage for national pride and optimism. 81% of the UK football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, the UK respondents predict England as the winner of the UEFA Euro 2024™, with 44% of the vote. France follows in second place with 18%, and Germany is third with 14%.

Who was voted as the best football player by fans in the UK?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who the UK fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Erling Haaland 4th
    - Jude Bellingham 5th

Which brand wins the UEFA Euro 2024™ according to the UK football fans?

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    We asked survey participants in the UK which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (18%). Other prominent brands that came to mind included Nike, Coca-Cola, Heineken, Pepsi, Mastercard, Budweiser—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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