Insights in Turkey
TGM Euro Survey in Turkey 2024
01 Turkey's UEFA Euro™ History and Fan Favorite
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05 times Turkey's team has participated in the UEFA Euro™ -
Turkey's football team has scored a total of 15 goals in the UEFA Euro™ history
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Turkey's best performance was reaching the semi-finals in 2008
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Turkey's has played a total of 18 matches in the UEFA Euro™
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Cristiano Ronaldo is the best football player according to fans from Turkey
05
times Turkey's team
has participated in the UEFA Euro™
69%
of Turks are interested in
the UEFA Euro 2024™
02 Turkey's UEFA Euro 2024™ Engagement and Brand Favorites
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69% of Turks are interested in the UEFA Euro 2024™
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60% of Turks will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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59% of Turks will try to watch every match of the UEFA Euro 2024™
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5% of Turks consider watching the UEFA Euro 2024™live in Germany
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Adidas and Mercedes are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Turkey
About the report
FAQs on TGM Euro Report in Turkey
What makes the TGM Euro Report in Turkey 2024 stand out?
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The TGM Euro Report in Turkey 2024 provides comprehensive insights into the unique behaviors and preferences of Turkish football fans. Our extensive survey reveals detailed information on fan engagement, including how Turks watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Turkey's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Turkish football enthusiasts.
How do the interest in football and the games look like in Turkey?
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According to our survey, 73% of Turks are interested in football.
Football is primarily about watching and supporting: Most sports fans in Turkey engage with football by watching it on TV (90%) and following it online (63%). Playing football and attending live matches is less common, with only 22% of Turkish fans participating in these activities.
What are the characteristics of football fans in Turkey?
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Football fans' age: 72% of Turks express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 78% of football enthusiasts in Turkey.
What is the interest and participation in the UEFA Euro 2024™ in Turkey?
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Our survey revealed that 69% of Turks are interested in this year's tournament, with 31% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of Turkish respondents (59%) intend to watch every game they can, while 9% will focus only on the matches involving their favorite teams, and 22% will watch only the games featuring Turkey's national team.
How will Turkish fans watch the UEFA Euro 2024™?
The majority of Turkish fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (60%). Other popular methods are through streaming TV channel/ app (48%) or watching on YouTube (27%).
Who are Turkish football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 92% of Turkish football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Turks predict Turkey as the winner of the UEFA Euro 2024™, with 41% of the vote. Germany follows in second place with 19%, and England is third with 11%.
Who was voted as the best football player by fans in Turkey?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Turkish fans voted as the best football player!
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Orta Saha 3rd
- Diego Maradona 4th
- Erling Haaland 5th
Which brand wins the UEFA Euro 2024™ according to Turkish football fans?
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We asked survey participants in Turkey which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (16%). Other prominent brands that came to mind included Mercedes, Coca-Cola, Nike, Volkswagen, BMW, Audi—some of which are official sponsors, while others are not.
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