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Insights in Turkey

TGM Euro Survey in Turkey 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Turkey 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Turkey
Unleash the Insights

Key Findings from
the TGM Euro Survey in Turkey 2024

01 Turkey's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    05 times Turkey's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Turkey's football team has scored a total of 15 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Turkey's best performance was reaching the semi-finals in 2008
  • TGM Global Euro Survey 2024 - key findings
    Turkey's has played a total of 18 matches in the UEFA Euro™
  • TGM Global Euro Survey 2024 - key findings
    Cristiano Ronaldo is the best football player according to fans from Turkey
Euro 2024 History and Fan Favorite TGM Research white logo
05 times Turkey's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
69% of Turks are interested in the UEFA Euro 2024™

02 Turkey's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    69% of Turks are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    60% of Turks will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    59% of Turks will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    5% of Turks consider watching the UEFA Euro 2024™live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Mercedes are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Turkey
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TGM Euro Survey in Turkey 2024

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About the report

FAQs on TGM Euro Report in Turkey

What makes the TGM Euro Report in Turkey 2024 stand out?

  • tgm vector

    The TGM Euro Report in Turkey 2024 provides comprehensive insights into the unique behaviors and preferences of Turkish football fans. Our extensive survey reveals detailed information on fan engagement, including how Turks watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Turkey's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Turkish football enthusiasts.

How do the interest in football and the games look like in Turkey?

  • tgm vector

    According to our survey, 73% of Turks are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Turkey engage with football by watching it on TV (90%) and following it online (63%). Playing football and attending live matches is less common, with only 22% of Turkish fans participating in these activities.

What are the characteristics of football fans in Turkey?

  • tgm vector

    Football fans' age: 72% of Turks express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 78% of football enthusiasts in Turkey.

What is the interest and participation in the UEFA Euro 2024™ in Turkey?

  • tgm vector

    Our survey revealed that 69% of Turks are interested in this year's tournament, with 31% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of Turkish respondents (59%) intend to watch every game they can, while 9% will focus only on the matches involving their favorite teams, and 22% will watch only the games featuring Turkey's national team.

    How will Turkish fans watch the UEFA Euro 2024™?

    The majority of Turkish fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (60%). Other popular methods are through streaming TV channel/ app (48%) or watching on YouTube (27%).

Who are Turkish football fans supporting in the UEFA Euro 2024™?

  • tgm vector

    The UEFA Euro 2024™ is a stage for national pride and optimism. 92% of Turkish football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Turks predict Turkey as the winner of the UEFA Euro 2024™, with 41% of the vote. Germany follows in second place with 19%, and England is third with 11%.

Who was voted as the best football player by fans in Turkey?

  • tgm vector

    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Turkish fans voted as the best football player!

    Results of the voting:
    - Cristiano Ronaldo 1st
    - Lionel Messi 2nd
    - Orta Saha 3rd
    - Diego Maradona 4th
    - Erling Haaland 5th

Which brand wins the UEFA Euro 2024™ according to Turkish football fans?

  • tgm vector

    We asked survey participants in Turkey which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (16%). Other prominent brands that came to mind included Mercedes, Coca-Cola, Nike, Volkswagen, BMW, Audi—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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