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Insights in Thailand

TGM Euro Survey in Thailand 2024

Welcome to TGM's Global Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Global Euro Report 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Thailand
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Key Findings from
the TGM Euro Survey in Thailand 2024

Euro 2024 Engagement and Brand Favorites TGM Research white logo
70% of Thai are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 01
    70% of Thai are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    55% of Thai will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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    48% of Thai will try to watch every match of the UEFA Euro 2024™
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    6% of Thai consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Nike and Adidas are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Thailand
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TGM Euro Survey in Thailand 2024

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About the report

FAQs on TGM Euro Report in Thailand

What makes the TGM Euro Report in Thailand 2024 stand out?

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    The TGM Euro Report in Thailand 2024 provides comprehensive insights into the unique behaviors and preferences of Thai football fans. Our extensive survey reveals detailed information on fan engagement, including how Thai watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Thailand's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Thai football enthusiasts.

How do the interest in football and the games look like in Thailand?

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    According to our survey, 68% of Thai respondents are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Thailand engage with football by watching it on TV (87%) and following it online (64%). Playing football is less common, with only 24% of Thai fans participating in this activity.

What are the characteristics of football fans in Thailand?

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    Football fans' age: 69% of Thai respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 71% of football enthusiasts in Thailand.

What is the interest and participation in the UEFA Euro 2024™ in Thailand?

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    Our survey revealed that 70% of Thai respondents are interested in this year's tournament, with 31% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Nearly half of Thai respondents (48%) intend to watch every game they can, while 28% will focus only on the matches involving their favorite teams.

    How will Thai fans watch the UEFA Euro 2024™?

    The majority of Thai fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (55%). Other popular methods are social media (50%) or watching on YouTube (50%).

Who are Thai football fans supporting in the UEFA Euro 2024™?

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    61% of Thai football fans are supporting England in the UEFA Euro 2024™, making it their top choice. Following England, Germany has the support of 39%, France 29%, and Italy 21%.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Thai respondents predict England as the winner of the UEFA Euro 2024™, with 31% of the vote. Germany follows in second place with 29%, and France is third with 16%.

Who was voted as the best football player by fans in Thailand?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Thai fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Jude Bellingham 4th
    - Erling Haaland 5th

Which brand wins the UEFA Euro 2024™ according to Thai football fans?

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    We asked survey participants in Thailand which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Nike (22%). Other prominent brands that came to mind included Adidas, Coca-Cola, Visa, Hisense, BYD, Heineken—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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