Insights in Switzerland
TGM Euro Survey in Switzerland 2024
01 Switzerland's UEFA Euro™ History and Fan Favorite
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05 times Switzerland's team has participated in the UEFA Euro™ -
Switzerland's football team has scored a total of 17 goals in the UEFA Euro™ history
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Swizerland's best performance was reaching the quarter-finals in 2020
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Swizerland has hosted the UEFA Euro™ once in 2008
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Cristiano Ronaldo is the best football player according to fans from Switzerland
05
times Switzerland's team
has participated in the UEFA Euro™
54%
of Swiss respondents are interested in
the UEFA Euro 2024™
02 Switzerland's UEFA Euro 2024™ Engagement and Brand Favorites
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54% of Swiss respondents are interested in the UEFA Euro 2024™
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70% of Swiss will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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40% of Swiss will try to watch every match of the UEFA Euro 2024™
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6% of Swiss consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Switzerland
About the report
FAQs on TGM Euro Report in Switzerland
What makes the TGM Euro Report in Switzerland 2024 stand out?
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The TGM Euro Report in Switzerland 2024 provides comprehensive insights into the unique behaviors and preferences of Swiss football fans. Our extensive survey reveals detailed information on fan engagement, including how Swiss respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Switzerland's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Swiss football enthusiasts.
How do the interest in football and the games look like in Switzerland?
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According to our survey, 54% of Swiss respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in Switzerland engage with football by watching it on TV (85%) and following it online (37%). Playing football and attending live matches is less common, with only 14% of Swiss fans participating in these activities.
What are the characteristics of football fans in Switzerland?
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Football fans' age: 53% of Swiss respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 58% of football enthusiasts in Switzerland.
What is the interest and participation in the UEFA Euro 2024™ in Switzerland?
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Our survey revealed that 54% of Swiss respondents are interested in this year's tournament, with 21% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Nearly half of Swiss respondents (40%) intend to watch every game they can, while 17% will focus only on the matches involving their favorite teams, and 26% will watch only the games featuring Switzerland's national team.
How will Swiss fans watch the UEFA Euro 2024™?
The majority of Swiss fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (70%). Other popular methods are watching on TV in a public place (32%) or through streaming TV channel/ app (24%).
Who are Swiss football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 77% of Swiss football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Swiss respondents predict France as the winner of the UEFA Euro 2024™, with 17% of the vote. Switzerland follows closely in second place with 16%, and England is third with 15%.
Who was voted as the best football player by fans in Switzerland??
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Swiss fans voted as the best football player!
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Kylian Mbappe 3rd
- Erling Haaland 4th
- Vinícius Júnior 5th
Which brand wins the UEFA Euro 2024™ according to Swiss football fans?
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We asked survey participants in Switzerland which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (27%). Other prominent brands that came to mind included Nike, Coco-Cola, Heineken, PlayStation, Audi—some of which are official sponsors, while others are not.
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