Insights in Spain
TGM Euro Survey in Spain 2024
01 Spain's UEFA Euro™ History and Fan Favorite
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11 times Spain's team has participated in the UEFA Euro™ -
Spain's football team has scored a total of 68 goals in the UEFA Euro™ history
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Spain's best performance was winning the championship three times in 1964, 2008, and 2012
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Spain has hosted the UEFA Euro™ once in 1964
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Lionel Messi is the best football player according to fans from Spain
11
times Spain's team
has participated in the UEFA Euro™
59%
of Spanish respondents are interested in
the UEFA Euro 2024™
02 Spain's UEFA Euro 2024™ Engagement and Brand Favorites
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59% of Spanish respondents are interested in the UEFA Euro 2024™
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56% of Spanish will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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45% of Spanish will try to watch every match of the UEFA Euro 2024™
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2% of Spanish consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Spain
About the report
FAQs on TGM Euro Report in Spain
What makes the TGM Euro Report in Spain 2024 stand out?
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The TGM Euro Report in Spain 2024 provides comprehensive insights into the unique behaviors and preferences of Spanish football fans. Our extensive survey reveals detailed information on fan engagement, including how Spanish respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Spain's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Spanish football enthusiasts.
How do the interest in football and the games look like in Spain?
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According to our survey, 61% of Spanish respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in Spain engage with football by watching it on TV (87%) and following it online (47%). Playing football and attending live matches is less common, with only 17% of Spanish fans participating in these activities.
What are the characteristics of football fans in Spain?
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Football fans' age: 61% of Spanish respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 71% of football enthusiasts in Spain.
What is the interest and participation in the UEFA Euro 2024™ in Spain?
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Our survey revealed that 59% of Spanish respondents are interested in this year's tournament, with 29% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Nearly half of Spanish respondents (45%) intend to watch every game they can, while 11% will focus only on the matches involving their favorite teams, and 30% will watch only the games featuring Spain's national team.
How will Spanish fans watch the UEFA Euro 2024™?
The majority of Spanish fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (56%). Other popular methods are watching on TV in a public place (43%) or through streaming TV channel/ app (19%).
Who are Spanish football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 90% of Spanish football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Spanish respondents predict Spain as the winner of the UEFA Euro 2024™, with 49% of the vote. Germany and France follows closely with 17%.
Who was voted as the best football player by fans in Spain?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Spanish fans voted as the best football player!
Results of the voting:
- Lionel Messi 1st
- Vinícius Júnior 2nd
- Kylian Mbappe 3rd
- Cristiano Ronaldo 4th
- Jude Bellingham 5th
Which brand wins the UEFA Euro 2024™ according to Spanish football fans?
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We asked survey participants in Spain which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (30%). Other prominent brands that came to mind included Nike, Heineken, Coco-Cola, Lidl, PlayStation—some of which are official sponsors, while others are not.
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