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Insights in South Africa

TGM Euro Survey in South Africa 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in South Africa 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in South Africa
Unleash the Insights

Key Findings from
the TGM Euro Survey in South Africa 2024

Euro 2024 Engagement and Brand Favorites TGM Research white logo
72% of South Africans are interested in the UEFA Euro 2024™
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    72% of South Africans are interested in the UEFA Euro 2024™
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    67% of South Africans will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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    62% of South Africans will try to watch every match of the UEFA Euro 2024™
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    3% of South Africans consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Heineken are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from South Africa
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TGM Euro Survey in South Africa 2024

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About the report

FAQs on TGM Euro Report in South Africa

What makes the TGM Euro Report in South Africa 2024 stand out?

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    The TGM Euro Report in South Africa 2024 provides comprehensive insights into the unique behaviors and preferences of South African football fans. Our extensive survey reveals detailed information on fan engagement, including how South Africans watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on South Africa's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with South African football enthusiasts.

How do the interest in football and the games look like in South Africa?

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    According to our survey, 81% of South Africans are interested in football.
    Football is primarily about watching and supporting: Most sports fans in South Africa engage with football by watching it on TV (94%) and following it online (55%). Playing football is less common, with only 21% of South African fans participating in this activity.

What are the characteristics of football fans in South Africa?

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    Football fans' age: 81% of South African express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 88% of football enthusiasts in South Africa.

What is the interest and participation in the UEFA Euro 2024™ in South Africa?

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    Our survey revealed that 72% of South Africans are interested in this year's tournament, with 40% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of South African respondents (62%) intend to watch every game they can, while 19% will focus only on the matches involving their favorite teams.

    How will South African fans watch the UEFA Euro 2024™?

    The majority of South African fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (67%). Other popular methods are through streaming TV channel/ app (48%) or watching on TV in a public place (44%).

Who are South African football fans supporting in the UEFA Euro 2024™?

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    51% of South African football fans are supporting England in the UEFA Euro 2024™, making it the top choice. Following England, Spain has the support of 46%, while France and Germany both have 44%.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, South Africans predict France as the winner of the UEFA Euro 2024™, with 23% of the vote. Germany follows closely in second place with 21%, and England is third with 18%.

Who was voted as the best football player by fans in South Africa?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who South African fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Erling Haaland 4th
    - Vinícius Júnior 5th

Which brand wins the UEFA Euro 2024™ according to South African football fans?

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    We asked survey participants in South Africa which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (26%). Other prominent brands that came to mind included Heineken, Nike, Coca-Cola, Lay's, Unilever, BMW—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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