Insights in Serbia
TGM Euro Survey in Serbia 2024
01 Serbia's UEFA Euro™ History and Fan Favorite
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01 time Serbia's team has participated (as an independent nation) in the UEFA Euro™ -
Serbia's football team has scored a total of 9 goals (including their participation as a part of Yugoslavia and Serbia and Montenegro) in the UEFA Euro™ history
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Serbia's best performance was reaching the quarter-finals in 2000 as part of the team Serbia and Montenegro. As Yugoslavia, they reached the finals twice, finishing as runners-up in 1960 and 1968
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Serbia's has played a total of 9 matches in the UEFA Euro™
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Lionel Messi is the best football player according to fans from Serbia
01
times Serbia's team
has participated in the UEFA Euro™
46%
of Serbians are interested in
the UEFA Euro 2024™
02 Serbia's UEFA Euro 2024™ Engagement and Brand Favorites
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46% of Serbians are interested in the UEFA Euro 2024™
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83% of Serbians will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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69% of Serbians will try to watch every match of the UEFA Euro 2024™
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3% of Serbians consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Serbia
About the report
FAQs on TGM Euro Report in Serbia
What makes the TGM Euro Report in Serbia 2024 stand out?
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The TGM Euro Report in Serbia 2024 provides comprehensive insights into the unique behaviors and preferences of Serbian football fans. Our extensive survey reveals detailed information on fan engagement, including how Serbians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Serbia's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Serbian football enthusiasts.
How do the interest in football and the games look like in Serbia?
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According to our survey, 43% of Serbians are interested in football.
Football is primarily about watching and supporting: Most sports fans in Serbia engage with football by watching it on TV (96%) and following it online (66%). Playing football and attending live matches is less common, with only 30% of Serbian fans participating in these activities.
What are the characteristics of football fans in Serbia?
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Football fans' age: 44% of Serbians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 45 and 54 years old, making up 47% of football enthusiasts in Serbia.
What is the interest and participation in the UEFA Euro 2024™ in Serbia?
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Our survey revealed that 46% of Serbians are interested in this year's tournament, with 18% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of Serbian respondents (69%) intend to watch every game they can, while 8% will focus only on the matches involving their favorite teams, and 14% will watch only the games featuring Serbia's national team.
How will Serbian fans watch the UEFA Euro 2024™?
The majority of Serbian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (83%). Other popular methods are watching on TV in a public place (40%) or through streaming TV channel/ app (27%).
Who are Serbian football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 97% of Serbian football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Serbians predict Germany and France as the joint favorites to win the UEFA Euro 2024™, with each receiving 19% of the vote. Serbia follows closely in third place with 17%.
Who was voted as the best football player by fans in Serbia?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Serbian fans voted as the best football player!
Results of the voting:
- Lionel Messi 1st
- Cristiano Ronaldo 2nd
- Kylian Mbappe 3rd
- Jude Bellingham 4th
- Erling Haaland 5th
Which brand wins the UEFA Euro 2024™ according to Serbian football fans?
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We asked survey participants in Serbia which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (29%). Other prominent brands that came to mind included Nike, Coco-Cola, Heineken, Lidl, Mercedes, Hisense—some of which are official sponsors, while others are not.
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