Insights in Portugal
TGM Euro Survey in Portugal 2024
01 Portugal's UEFA Euro™ History and Fan Favorite
-
08 times Portugal's team has participated in the UEFA Euro™ -
Portugal's football team has scored a total of 65 goals in the UEFA Euro™ history
-
Portugal's best performance was winning the championship in 2016
-
Portugal has hosted the UEFA Euro™ once in 2004
-
Cristiano Ronaldo is the best football player according to fans from Portugal
08
times Portugal's team
has participated in the UEFA Euro™
68%
of Portuguese respondents are interested in
the UEFA Euro 2024™
02 Portugal's UEFA Euro 2024™ Engagement and Brand Favorites
-
68% of Portuguese respondents are interested in the UEFA Euro 2024™
-
73% of Portuguese respondents will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
-
51% of Portuguese respondents will try to watch every match of the UEFA Euro 2024™
-
2% of Portuguese respondents consider watching the UEFA Euro 2024™ live in Germany
-
Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Portugal
About the report
FAQs on TGM Euro Report in Portugal
What makes the TGM Euro Report in Portugal 2024 stand out?
-
The TGM Euro Report in Portugal 2024 provides comprehensive insights into the unique behaviors and preferences of Portuguese football fans. Our extensive survey reveals detailed information on fan engagement, including how Portuguese respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Portugal's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Portuguese football enthusiasts.
How do the interest in football and the games look like in Portugal?
-
According to our survey, 68% of Portuguese respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in Portugal engage with football by watching it on TV (91%) and following it online (53%). Playing football and attending live matches is less common, with only 13% of Portuguese fans participating in these activities.
What are the characteristics of football fans in Portugal?
-
Football fans' age: 68% of Portuguese respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 75% of football enthusiasts in Portugal.
What is the interest and participation in the UEFA Euro 2024™ in Portugal?
-
Our survey revealed that 68% of Portuguese respondents are interested in this year's tournament, with 29% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Over half of Portuguese respondents (51%) intend to watch every game they can, while 6% will focus only on the matches involving their favorite teams, and 25% will watch only the games featuring Portugal's national team.
How will Portuguese fans watch the UEFA Euro 2024™?
The majority of Portuguese fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (73%). Other popular methods are watching on TV in a public place (44%) or through streaming TV channel/ app (25%).
Who are Portuguese football fans supporting in the UEFA Euro 2024™?
-
The UEFA Euro 2024™ is a stage for national pride and optimism. 97% of Portuguese football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Portuguese respondents predict Portugal as the winner of the UEFA Euro 2024™, with 67% of the vote. Germany follows in second place with 13%, and France is third with 11%.
Who was voted as the best football player by fans in Portugal?
-
Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Portuguese fans voted as the best football player!
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Kylian Mbappe 3rd
- Erling Haaland 4th
- Bernardo Silva 5th
Which brand wins the UEFA Euro 2024™ according to Portuguese football fans?
-
We asked survey participants in Portugal which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (24%). Other prominent brands that came to mind included Nike, Heineken, Coco-Cola, Lidl, Mercedes—some of which are official sponsors, while others are not.
Looking for insights on the Euro Championship in other geography?
Reach global, think local – with our market research services and online panels in Portugal, it is extremely possible.
Find your local country insights below!
Find your local country insights below!
