Insights in Poland
TGM Euro Survey in Poland 2024
01 Poland's UEFA Euro™ History and Fan Favorite
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04 times Poland's team has participated in the UEFA Euro™ -
Poland's football team has scored a total of 7 goals in the UEFA Euro™ history
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Poland's best performance was reaching the quarter-finals in 2016
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Poland has hosted the UEFA Euro™ once in 2012
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Robert Lewandowski is the best football player according to fans from Poland
04
times Poland's team
has participated in the UEFA Euro™
59%
of Polish respondents are interested in
the UEFA Euro 2024™
02 Poland's UEFA Euro 2024™ Engagement and Brand Favorites
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59% of Polish respondents are interested in the UEFA Euro 2024™
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75% of Polish respondents will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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49% of Polish respondents will try to watch every match of the UEFA Euro 2024™
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4% of Polish respondents consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Coca-Cola are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Poland
About the report
FAQs on TGM Euro Report in Poland
What makes the TGM Euro Report in Poland 2024 stand out?
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The TGM Euro Report in Poland 2024 provides comprehensive insights into the unique behaviors and preferences of Polish football fans. Our extensive survey reveals detailed information on fan engagement, including how Polish respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Poland's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Polish football enthusiasts.
How do the interest in football and the games look like in Poland?
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According to our survey, 64% of Polish respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in Poland engage with football by watching it on TV (79%) and following it online (45%). Playing football and attending live matches is less common, with only 16% of Polish fans participating in these activities.
What are the characteristics of football fans in Poland?
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Football fans' age: 64% of Polish respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 69% of football enthusiasts in Poland.
What is the interest and participation in the UEFA Euro 2024™ in Poland?
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Our survey revealed that 59% of Polish respondents are interested in this year's tournament, with 25% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Nearly half of Polish respondents (49%) intend to watch every game they can, while 12% will focus only on the matches involving their favorite teams, and 28% will watch only the games featuring Poland's national team.
How will Polish fans watch the UEFA Euro 2024™?
The majority of Polish fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (75%). Other popular methods are watching on TV in a public place (22%) or through websites (19%).
Who are Polish football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 91% of Polish football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Polish respondents predict France as the winner of the UEFA Euro 2024™, with 26% of the vote. Poland follows closely in second place with 19%, and Spain is third with 14%.
Who was voted as the best football player by fans in Poland?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Polish fans voted as the best football player!
Results of the voting:
- Robert Lewandowski 1st
- Kylian Mbappe 2nd
- Lionel Messi 3rd
- Cristiano Ronaldo 4th
- Jude Bellingham 5th
Which brand wins the UEFA Euro 2024™ according to Polish football fans?
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We asked survey participants in Poland which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (20%). Other prominent brands that came to mind included Coca-Cola, Nike, Visa, Heineken, Pepsi, Orlen—some of which are official sponsors, while others are not.
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