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Insights in Poland

TGM Euro Survey in Poland 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Poland 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Poland
Unleash the Insights

Key Findings from
the TGM Euro Survey in Poland 2024

01 Poland's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    04 times Poland's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Poland's football team has scored a total of 7 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Poland's best performance was reaching the quarter-finals in 2016
  • TGM Global Euro Survey 2024 - key findings
    Poland has hosted the UEFA Euro™ once in 2012
  • TGM Global Euro Survey 2024 - key findings
    Robert Lewandowski is the best football player according to fans from Poland
Euro 2024 History and Fan Favorite TGM Research white logo
04 times Poland's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
59% of Polish respondents are interested in the UEFA Euro 2024™

02 Poland's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    59% of Polish respondents are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    75% of Polish respondents will watch the UEFA Euro 2024™on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    49% of Polish respondents will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    4% of Polish respondents consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Coca-Cola are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Poland
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TGM Euro Survey in Poland 2024

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About the report

FAQs on TGM Euro Report in Poland

What makes the TGM Euro Report in Poland 2024 stand out?

  • tgm vector

    The TGM Euro Report in Poland 2024 provides comprehensive insights into the unique behaviors and preferences of Polish football fans. Our extensive survey reveals detailed information on fan engagement, including how Polish respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Poland's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Polish football enthusiasts.

How do the interest in football and the games look like in Poland?

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    According to our survey, 64% of Polish respondents are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Poland engage with football by watching it on TV (79%) and following it online (45%). Playing football and attending live matches is less common, with only 16% of Polish fans participating in these activities.

What are the characteristics of football fans in Poland?

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    Football fans' age: 64% of Polish respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 69% of football enthusiasts in Poland.

What is the interest and participation in the UEFA Euro 2024™ in Poland?

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    Our survey revealed that 59% of Polish respondents are interested in this year's tournament, with 25% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Nearly half of Polish respondents (49%) intend to watch every game they can, while 12% will focus only on the matches involving their favorite teams, and 28% will watch only the games featuring Poland's national team.

    How will Polish fans watch the UEFA Euro 2024™?

    The majority of Polish fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (75%). Other popular methods are watching on TV in a public place (22%) or through websites (19%).

Who are Polish football fans supporting in the UEFA Euro 2024™?

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    The UEFA Euro 2024™ is a stage for national pride and optimism. 91% of Polish football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Polish respondents predict France as the winner of the UEFA Euro 2024™, with 26% of the vote. Poland follows closely in second place with 19%, and Spain is third with 14%.

Who was voted as the best football player by fans in Poland?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Polish fans voted as the best football player!

    Results of the voting:
    - Robert Lewandowski 1st
    - Kylian Mbappe 2nd
    - Lionel Messi 3rd
    - Cristiano Ronaldo 4th
    - Jude Bellingham 5th

Which brand wins the UEFA Euro 2024™ according to Polish football fans?

  • tgm vector

    We asked survey participants in Poland which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (20%). Other prominent brands that came to mind included Coca-Cola, Nike, Visa, Heineken, Pepsi, Orlen—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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