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Insights in Nigeria

TGM Euro Survey in Nigeria 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Nigeria 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Nigeria
Unleash the Insights

Key Findings from
the TGM Euro Survey in Nigeria 2024

Euro 2024 Engagement and Brand Favorites TGM Research white logo
72% of Nigerians are interested in the UEFA Euro 2024™
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    72% of Nigerians are interested in the UEFA Euro 2024™
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    63% of Nigerians will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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    66% of Nigerians will try to watch every match of the UEFA Euro 2024™
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    2% of Nigerians consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Nigeria
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TGM Euro Survey in Nigeria 2024

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About the report

FAQs on TGM Euro Report in Nigeria

What makes the TGM Euro Report in Nigeria 2024 stand out?

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    The TGM Euro Report in Nigeria 2024 provides comprehensive insights into the unique behaviors and preferences of Nigerian football fans. Our extensive survey reveals detailed information on fan engagement, including how Nigerians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Nigeria's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Nigerian football enthusiasts.

How do the interest in football and the games look like in Nigeria?

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    According to our survey, 79% of Nigerians are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Nigeria engage with football by watching it on TV (93%) and following it online (58%). Playing football is less common, with only 21% of Nigerian fans participating in this activity.

What are the characteristics of football fans in Nigeria?

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    Football fans' age: 80% of Nigerians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 45 and 54 years old, making up 82% of football enthusiasts in Nigeria.

What is the interest and participation in the UEFA Euro 2024™ in Nigeria?

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    Our survey revealed that 72% of Nigerians are interested in this year's tournament, with 40% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of Nigerian respondents (66%) intend to watch every game they can, while 19% will focus only on the matches involving their favorite teams.

    How will Nigerian fans watch the UEFA Euro 2024™?

    The majority of Nigerian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (63%). Other popular methods are watching on TV in a public place (38%) or through streaming TV channel/ app (37%).

Who are Nigerian football fans supporting in the UEFA Euro 2024™?

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    53% of Nigerian football fans are supporting England in the UEFA Euro 2024™, making it the top choice. Following England, Germany has the support of 40%, France 35%, and Spain 30%.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Nigerians predict England as the winner of the UEFA Euro 2024™, with 25% of the vote. Germany follows closely in second place with 23%, and France is third with 21%.

Who was voted as the best football player by fans in Nigeria?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Nigerian fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Vinícius Júnior 4th
    - Erling Haaland 5th

Which brand wins the UEFA Euro 2024™ according to Nigerian football fans?

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    We asked survey participants in Nigeria which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (25%). Other prominent brands that came to mind included Nike, Coca-Cola, Heineken, Mastercard, Unilever, Budweiser—some of which are official sponsors, while others are not.

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The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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