Insights in the Netherlands
TGM Euro Survey in the Netherlands 2024
01 The Netherlands's UEFA Euro™ History and Fan Favorite
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11 times the Netherlands's team has participated in the UEFA Euro™ -
The Netherlands's football team has scored a total of 65 goals in the UEFA Euro™ history
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The Netherlands's best performance was winning the championship in 1988
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The Netherlands has hosted the UEFA Euro™ once in 2000
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Lionel Messi is the best football player according to fans from the Netherlands
11
times the Netherlands's team
has participated in the UEFA Euro™
57%
of Dutch respondents are interested in
the UEFA Euro 2024™
02 The Netherlands's UEFA Euro 2024™ Engagement and Brand Favorites
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57% of Dutch respondents are interested in the UEFA Euro 2024™
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72% of Dutch respondents will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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41% of Dutch respondents will try to watch every match of the UEFA Euro 2024™
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7% of Dutch respondents consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Heineken are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from the Netherlands
About the report
FAQs on TGM Euro Report in the Netherlands
What makes the TGM Euro Report in the Netherlands 2024 stand out?
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The TGM Euro Report in the Netherlands 2024 provides comprehensive insights into the unique behaviors and preferences of Dutch football fans. Our extensive survey reveals detailed information on fan engagement, including how Dutch respondents watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on the Netherlands's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Dutch football enthusiasts.
How do the interest in football and the games look like in the Netherlands?
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According to our survey, 57% of Dutch respondents are interested in football.
Football is primarily about watching and supporting: Most sports fans in the Netherlands engage with football by watching it on TV (85%) and following it online (48%). Playing football and attending live matches is less common, with only 14% of Dutch fans participating in these activities.
What are the characteristics of football fans in the Netherlands?
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Football fans' age: 57% of Dutch respondents express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 65% of football enthusiasts in the Netherlands.
What is the interest and participation in the UEFA Euro 2024™ in the Netherlands?
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Our survey revealed that 57% of Dutch respondents are interested in this year's tournament, with 25% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Nearly half of Dutch respondents (41%) intend to watch every game they can, while 14% will focus only on the matches involving their favorite teams, and 28% will watch only the games featuring the Netherlands's national team.
How will Dutch fans watch the UEFA Euro 2024™?
The majority of Dutch fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (72%). Other popular methods are watching on TV in a public place (28%) or through mobile device streaming (15%).
Who are Dutch football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 88% of Dutch football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Dutch respondents predict the Netherlands as the winner of the UEFA Euro 2024™, with 27% of the vote. France follows closely in second place with 25%, and Germany is third with 16%.
Who was voted as the best football player by fans in the Netherlands?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Dutch fans voted as the best football player!
Results of the voting:
- Lionel Messi 1st
- Kylian Mbappe 2nd
- Cristiano Ronaldo 3rd
- Erling Haaland 4th
- Frenkie de Jong 5th
Which brand wins the UEFA Euro 2024™ according to Dutch football fans?
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We asked survey participants in the Netherlands which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (22%). Other prominent brands that came to mind included Heineken, Nike, Coco-Cola, ING Group, Volkswagen, Just Eat—some of which are official sponsors, while others are not.
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