Insights in Italy
TGM Euro Survey in Italy 2024
01 Italy's UEFA Euro™ History and Fan Favorite
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10 times Italy's team has participated in the UEFA Euro™ -
Italy's football team has scored 78 goals in the UEFA Euro™ history
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Italy's best performance was winning the championship twice in 1968 and 2020
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Italy has hosted the UEFA Euro™ once in 1968
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Lionel Messi is the best football player according to fans from Italy
10
times Italy's team
has participated in the UEFA Euro™
58%
of Italians are interested in
the UEFA Euro 2024™
02 Italy's UEFA Euro 2024™ Engagement and Brand Favorites
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58% of Italians are interested in the UEFA Euro 2024™
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56% of Italians will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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52% of Italians will try to watch every match of the UEFA Euro 2024™
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3% of Italians consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Coca-Cola are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Italy
About the report
FAQs on TGM Euro Report in Italy
What makes the TGM Euro Report in Italy 2024 stand out?
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The TGM Euro Report in Italy 2024 provides comprehensive insights into the unique behaviors and preferences of Italian football fans. Our extensive survey reveals detailed information on fan engagement, including how Italians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Italy's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Italian football enthusiasts.
How do the interest in football and the games look like in Italy?
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According to our survey, 60% of Italians are interested in football.
Football is primarily about watching and supporting: Most sports fans in Italy engage with football by watching it on TV (77%) and following it online (60%). Playing football and attending live matches is less common, with only 13% of Italian fans participating in these activities.
What are the characteristics of football fans in Italy?
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Football fans' age: 60% of Italians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 18 and 24 years old, making up 68% of football enthusiasts in Italy.
What is the interest and participation in the UEFA Euro 2024™ in Italy?
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Our survey revealed that 58% of Italians are interested in this year's tournament, with 29% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 100% will tune in for at least one game. Over half of Italian respondents (52%) intend to watch every game they can, while 9% will focus only on the matches involving their favorite teams, and 29% will watch only the games featuring Italy's national team.
How will Italian fans watch the UEFA Euro 2024™?
The majority of Italian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (56%). Other popular methods are watching on TV in a public place (34%) or through streaming TV channel/ app (28%).
Who are Italian football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 96% of Italian football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Italians predict Italy as the winner of the UEFA Euro 2024™, with 44% of the vote. France follows in second place with 19%, and Germany is third with 13%.
Who was voted as the best football player by fans in Italy?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Italian fans voted as the best football player!
Results of the voting:
- Lionel Messi 1st
- Kylian Mbappe 2nd
- Cristiano Ronaldo 3rd
- Erling Haaland 4th
- Jude Bellingham 5th
Which brand wins the UEFA Euro 2024™ according to Italian football fans?
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We asked survey participants in Italy which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (18%). Other prominent brands that came to mind included Coca-Cola, Nike, Heineken, Visa, Lidl, Mastercard—some of which are official sponsors, while others are not.
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