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Insights in Germany

TGM Euro Survey in Germany 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Germany 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Germany
Unleash the Insights

Key Findings from
the TGM Euro Survey in Germany 2024

01 Germany's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    14 times Germany's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Germany's football team has scored a total of 78 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Germany's best performance was winning the championship three times in 1972, 1980, and 1996
  • TGM Global Euro Survey 2024 - key findings
    Germany has hosted the UEFA Euro™ once in 1988
  • TGM Global Euro Survey 2024 - key findings
    Cristiano Ronaldo is the best football player according to fans from Germany
Euro 2024 History and Fan Favorite TGM Research white logo
14 times Germany's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
54% of Germans are interested in the UEFA Euro 2024™

02 Germany's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    54% of Germans are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    66% of Germans will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    45% of Germans will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    13% of Germans consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Germany
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TGM Euro Survey in Germany 2024

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About the report

FAQs on TGM Euro Report in Germany

What makes the TGM Euro Report in Germany 2024 stand out?

  • tgm vector

    The TGM Euro Report in Germany 2024 provides comprehensive insights into the unique behaviors and preferences of German football fans. Our extensive survey reveals detailed information on fan engagement, including how Germans watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Germany's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with German football enthusiasts.

How do the interest in football and the games look like in Germany?

  • tgm vector

    According to our survey, 55% of Germans are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Germany engage with football by watching it on TV (85%) and following it online (45%). Playing football and attending live matches is less common, with only 14% of German fans participating in these activities.

What are the characteristics of football fans in Germany?

  • tgm vector

    Football fans' age: 55% of Germans express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 45 and 54 years old, making up 58% of football enthusiasts in Germany.

What is the interest and participation in the UEFA Euro 2024™ in Germany?

  • tgm vector

    Our survey revealed that 54% of Germans are interested in this year's tournament, with 30% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Nearly half of German respondents (45%) intend to watch every game they can, while 12% will focus only on the matches involving their favorite teams, and 30% will watch only the games featuring Germany's national team.

    How will German fans watch the UEFA Euro 2024™?

    The majority of German fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (66%). Other popular methods are watching on TV in a public place (34%) or through streaming TV channel/ app (18%).

Who are German football fans supporting in the UEFA Euro 2024™?

  • tgm vector

    The UEFA Euro 2024™ is a stage for national pride and optimism. 88% of German football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Germans predict Germany as the winner of the UEFA Euro 2024™, with 51% of the vote. France follows in second place with 18%, and England is third with 10%.

Who was voted as the best football player by fans in Germany?

  • tgm vector

    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who German fans voted as the best football player!

    Results of the voting:
    - Cristiano Ronaldo 1st
    - Lionel Messi 2nd
    - Kylian Mbappe 3rd
    - Toni Kroos 4th
    - Manuel Neuer 5th

Which brand wins the UEFA Euro 2024™ according to German football fans?

  • tgm vector

    We asked survey participants in Germany which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (38%). Other prominent brands that came to mind included Nike, Coca-Cola, Shortcut, Lidl, Bitburger, BYD—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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