Insights in Germany
TGM Euro Survey in Germany 2024
01 Germany's UEFA Euro™ History and Fan Favorite
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14 times Germany's team has participated in the UEFA Euro™ -
Germany's football team has scored a total of 78 goals in the UEFA Euro™ history
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Germany's best performance was winning the championship three times in 1972, 1980, and 1996
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Germany has hosted the UEFA Euro™ once in 1988
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Cristiano Ronaldo is the best football player according to fans from Germany
14
times Germany's team
has participated in the UEFA Euro™
54%
of Germans are interested in
the UEFA Euro 2024™
02 Germany's UEFA Euro 2024™ Engagement and Brand Favorites
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54% of Germans are interested in the UEFA Euro 2024™
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66% of Germans will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
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45% of Germans will try to watch every match of the UEFA Euro 2024™
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13% of Germans consider watching the UEFA Euro 2024™ live in Germany
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Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Germany
About the report
FAQs on TGM Euro Report in Germany
What makes the TGM Euro Report in Germany 2024 stand out?
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The TGM Euro Report in Germany 2024 provides comprehensive insights into the unique behaviors and preferences of German football fans. Our extensive survey reveals detailed information on fan engagement, including how Germans watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Germany's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with German football enthusiasts.
How do the interest in football and the games look like in Germany?
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According to our survey, 55% of Germans are interested in football.
Football is primarily about watching and supporting: Most sports fans in Germany engage with football by watching it on TV (85%) and following it online (45%). Playing football and attending live matches is less common, with only 14% of German fans participating in these activities.
What are the characteristics of football fans in Germany?
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Football fans' age: 55% of Germans express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 45 and 54 years old, making up 58% of football enthusiasts in Germany.
What is the interest and participation in the UEFA Euro 2024™ in Germany?
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Our survey revealed that 54% of Germans are interested in this year's tournament, with 30% expressing strong interest.
Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Nearly half of German respondents (45%) intend to watch every game they can, while 12% will focus only on the matches involving their favorite teams, and 30% will watch only the games featuring Germany's national team.
How will German fans watch the UEFA Euro 2024™?
The majority of German fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (66%). Other popular methods are watching on TV in a public place (34%) or through streaming TV channel/ app (18%).
Who are German football fans supporting in the UEFA Euro 2024™?
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The UEFA Euro 2024™ is a stage for national pride and optimism. 88% of German football fans are rallying behind their own national teams.
Which team is predicted to win the UEFA Euro 2024™?
According to our survey, Germans predict Germany as the winner of the UEFA Euro 2024™, with 51% of the vote. France follows in second place with 18%, and England is third with 10%.
Who was voted as the best football player by fans in Germany?
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Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who German fans voted as the best football player!
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Kylian Mbappe 3rd
- Toni Kroos 4th
- Manuel Neuer 5th
Which brand wins the UEFA Euro 2024™ according to German football fans?
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We asked survey participants in Germany which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (38%). Other prominent brands that came to mind included Nike, Coca-Cola, Shortcut, Lidl, Bitburger, BYD—some of which are official sponsors, while others are not.
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