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Insights in Belgium

TGM Euro Survey in Belgium 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Belgium 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Belgium
Unleash the Insights

Key Findings from
the TGM Euro Survey in Belgium 2024

01 Belgium's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    06 times Belgium's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Belgium's football team has scored a total of 31 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Belgium's best performance was finishing as runners-up in 1980
  • TGM Global Euro Survey 2024 - key findings
    Belgium has hosted the UEFA Euro™ once in 2000
  • TGM Global Euro Survey 2024 - key findings
    Kevin De Bruyne is the best football player according to fans from Belgium
Euro 2024 History and Fan Favorite TGM Research white logo
06 times Belgium's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
49% of Belgians are interested in the UEFA Euro 2024™

02 Belgium's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    49% of Belgians are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    63% of Belgians will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    51% of Belgians will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    5% of Belgians consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Belgium
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TGM Euro Survey in Belgium 2024

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About the report

FAQs on TGM Euro Report in Belgium

What makes the TGM Euro Report in Belgium 2024 stand out?

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    The TGM Euro Report in Belgium 2024 provides comprehensive insights into the unique behaviors and preferences of Belgian football fans. Our extensive survey reveals detailed information on fan engagement, including how Belgians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Belgium's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Belgian football enthusiasts.

How do the interest in football and the games look like in Belgium?

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    According to our survey, 46% of Belgians are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Belgium engage with football by watching it on TV (83%) and following it online (42%). Playing football and attending live matches is less common, with only 14% of Belgian fans participating in these activities.

What are the characteristics of football fans in Belgium?

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    Football fans' age: 46% of Belgians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 25 and 34 years old, making up 55% of football enthusiasts in Belgium.

What is the interest and participation in the UEFA Euro 2024™ in Belgium?

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    Our survey revealed that 49% of Belgians are interested in this year's tournament, with 21% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Over half of Belgian respondents (51%) intend to watch every game they can, while 11% will focus only on the matches involving their favorite teams, and 25% will watch only the games featuring Belgium's national team.

    How will Belgian fans watch the UEFA Euro 2024™?

    The majority of Belgian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (63%). Other popular methods are watching on TV in a public place (28%) or through streaming TV channel/ app (18%).

Who are Belgian football fans supporting in the UEFA Euro 2024™?

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    The UEFA Euro 2024™ is a stage for national pride and optimism. 88% of Belgian football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Belgians predict Belgium as the winner of the UEFA Euro 2024™, with 34% of the vote. France follows closely in second place with 18%, and England is third with 13%.

Who was voted as the best football player by fans in Belgium?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Belgian fans voted as the best football player!

    Results of the voting:
    - Kevin De Bruyne 1st
    - Lionel Messi 2nd
    - Cristiano Ronaldo 3rd
    - Kylian Mbappe 4th
    - Vinícius Júnior 5th

Which brand wins the UEFA Euro 2024™ according to Belgian football fans?

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    We asked survey participants in Belgium which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (20%). Other prominent brands that came to mind included Nike, Coca-Cola, Heineken, Jupiler, Volkswagen, BMW—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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