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Insights in Austria

TGM Euro Survey in Austria 2024

Welcome to TGM's Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Euro Report in Austria 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Austria
Unleash the Insights

Key Findings from
the TGM Euro Survey in Austria 2024

01 Austria's UEFA Euro™ History and Fan Favorite

  • TGM Global Euro Survey 2024 - facts about the country
    03 times Austria's team has participated in the UEFA Euro™
  • TGM Global Euro Survey 2024 - history and fan favorite
    Austria's football team has scored a total of 17 goals in the UEFA Euro™ history
  • TGM Global Euro Survey 2024 vector
    Austria's best performance was reaching the round of 16 in 2020
  • TGM Global Euro Survey 2024 - key findings
    Austria has played a total of 8 matches in the UEFA Euro™
  • TGM Global Euro Survey 2024 - key findings
    Lionel Messi is the best football player according to fans from Austria
Euro 2024 History and Fan Favorite TGM Research white logo
03 times Austria's team has participated in the UEFA Euro™
Euro 2024 Engagement and Brand Favorites TGM Research white logo
53% of Austrians are interested in the UEFA Euro 2024™

02 Austria's UEFA Euro 2024™ Engagement and Brand Favorites

  • TGM Global Euro Survey 2024 vector 01
    53% of Austrians are interested in the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 vector 2
    71% of Austrians will watch the UEFA Euro 2024™ on TV broadcast/ Home TV
  • TGM Global Euro Survey 2024 - vector 03
    46% of Austrians will try to watch every match of the UEFA Euro 2024™
  • TGM Global Euro Survey 2024 insights
    7% of Austrians consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Coca-Cola are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Austria
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TGM Euro Survey in Austria 2024

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About the report

FAQs on TGM Euro Report in Austria

What makes the TGM Euro Report in Austria 2024 stand out?

  • tgm vector

    The TGM Euro Report in Austria 2024 provides comprehensive insights into the unique behaviors and preferences of Austrian football fans. Our extensive survey reveals detailed information on fan engagement, including how Austrians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Austria's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Austrian football enthusiasts.

How do the interest in football and the games look like in Austria?

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    According to our survey, 54% of Austrians are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Austria engage with football by watching it on TV (87%) and following it online (45%). Playing football is less common, with only 13% of Austrian fans participating in this activity.

What are the characteristics of football fans in Austria?

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    Football fans' age: 54% of Austrians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 45-54 years old, making up 61% of football enthusiasts in Austria.

What is the interest and participation in the UEFA Euro 2024™ in Austria?

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    Our survey revealed that 53% of Austrians are interested in this year's tournament, with 26% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 99% will tune in for at least one game. Nearly half of Austrian respondents (46%) intend to watch every game they can, while 12% will focus only on the matches involving their favorite teams, and 21% will watch only the games featuring Austria's national team.

    How will Austrian fans watch the UEFA Euro 2024™?

    The majority of Austrian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (71%). Other popular methods are watching on TV in a public place (32%) or through streaming TV channel/ app (22%).

Who are Austrian football fans supporting in the UEFA Euro 2024™?

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    The UEFA Euro 2024™ is a stage for national pride and optimism. 84% of Austrian football fans are rallying behind their own national teams.

    Which team is predicted to win the UEFA Euro 2024™?

    According to our survey, Austrians predict France as the winner of the UEFA Euro 2024™, with 21% of votes. Austria and Germany follow closely behind at 17%.

Who was voted as the best football player by fans in Australia?

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    Who was voted as the best football player by fans in Austria? Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Austrian fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Alaa Abbas 4th
    - Erling Haaland 5th

Which brand wins the UEFA Euro 2024™ according to Austrian football fans?

  • tgm vector

    We asked survey participants in Austria which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (21%). Other prominent brands that came to mind included Coca-Cola, Nike, Audi, Heineken, Red Bull, Lidl—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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