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Insights in Australia

TGM Euro Survey in Australia 2024

Welcome to TGM's Global Euro Insights Station 2024! As the tournament kicks off, dive into the latest football fan insights with TGM Research's comprehensive survey spanning multiple continents. Explore our Global Euro Report 2024, a treasure trove of fascinating data on fan participation and perceptions. Unlock lucrative opportunities and innovative approaches for your business with our detailed analysis today!
Insights in Australia
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Key Findings from
the TGM Euro Survey in Australia 2024

Euro 2024 Engagement and Brand Favorites TGM Research white logo
34% of Australians are interested in the UEFA Euro 2024™
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    34% of Australians are interested in the UEFA Euro 2024™
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    36% of Australians will watch the UEFA Euro 2024™on TV broadcast/ Home TV
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    30% of Australians will try to watch every match of the UEFA Euro 2024™
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    5% of Australians consider watching the UEFA Euro 2024™ live in Germany
  • TGM Global Euro Survey 2024 viewers insights
    Adidas and Nike are the chosen brands which are believed to connect with the UEFA Euro 2024™ games the most according to fans from Australia
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TGM Euro Survey in Australia 2024

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About the report

FAQs on TGM Euro Report in Australia

What makes the TGM Euro Report in Australia 2024 stand out?

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    The TGM Euro Report in Australia 2024 provides comprehensive insights into the unique behaviors and preferences of Australian football fans. Our extensive survey reveals detailed information on fan engagement, including how Australians watch and support football, their favorite teams, and their participation in the sport. The report also highlights the impact of major brands associated with UEFA Euro 2024™ and examines regional comparisons to provide a broader global context. With a focus on Australia's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Australian football enthusiasts.

How do the interest in football and the games look like in Australia?

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    According to our survey, 44% of Australians are interested in football.
    Football is primarily about watching and supporting: Most sports fans in Australia engage with football by watching it on TV (75%) and following it online (40%). Playing football is less common, with only 16% of Australian fans participating in this activity.

What are the characteristics of football fans in Australia?

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    Football fans' age: 44% of Australians express a desire to watch or follow the sport. However, age plays a significant role in this interest. The majority of the fanbase falls between 35 and 44 years old, making up 56% of football enthusiasts in Australia.

What is the interest and participation in the UEFA Euro 2024™ in Australia?

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    Our survey revealed that 34% of Australians are interested in this year's tournament, with 12% expressing strong interest.
    Viewing habits: Among those planning to watch the UEFA Euro 2024™, an overwhelming 97% will tune in for at least one game. 30% of Australians intend to watch every game they can, while 28% will focus only on the matches involving their favorite teams.

    How will Australian fans watch the UEFA Euro 2024™?

    The majority of Australian fans interested in the UEFA Euro Championship™ will watch the games on TV broadcast (36%). Other popular methods are through streaming TV channel/ app (33%) or watching on YouTube (33%).

Who are Australian football fans supporting in the UEFA Euro 2024™?

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    47% of Australian football fans are supporting England in the UEFA Euro 2024™, making it their top choice. Following England, Germany and Italy both have the support of 19%, while France has 16%.

    Which team is predicted to win the UEFA Euro 2024™?

    47% of Australian football fans are supporting England in the UEFA Euro 2024™, making it their top choice. Following England, Germany and Italy both have the support of 19%, while France has 16%.

Who was voted as the best football player by fans in Australia?

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    Football is about teams and teamwork, but every team is built on individual talents. Check out below to see who Australian fans voted as the best football player!

    Results of the voting:
    - Lionel Messi 1st
    - Cristiano Ronaldo 2nd
    - Kylian Mbappe 3rd
    - Erling Haaland 4th
    - David Beckham 5th

Which brand wins the UEFA Euro 2024™ according to Australian football fans?

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    We asked survey participants in Australia which brand comes to mind first when thinking of the UEFA Euro 2024™. The majority named Adidas (17%). Other prominent brands that came to mind included Nike, Coca-Cola, Heineken, FIFA, McDonalds, Visa—some of which are official sponsors, while others are not.

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METHODOLOGY:
The survey was conducted through online interviews across 26 countries fron the 10th - 28th of May 2024, targeting a representative sample of adults aged 18 to 55+. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE:
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Austria (N=734), Belgium (N=732), France (N=813), Germany (N=860), Italy (N=1235), Netherlands (N=570), Poland (N=805), Portugal (N=1230), Romania (N=783), Serbia (N=712), Spain (N=992), Switzerland (N=349), Turkey (N=749), the UK (N=779), Ukraine (N=745), Australia (N=695), India (N=991), Indonesia (N=796), Philippines (N=791), Thailand (N=712), Nigeria (N=764), South Africa (N=992), USA (N=879), Argentina (N=761), Brazil (N=792), and Mexico (N=796). Results were weighted to take country population structure aged between 18-55+ into account.
DISCLAIMER:

This research project was conducted by TGM Research, adhering to the international quality standards for market research. Methodological details and sample sizes are included in the report. The results can be republished for non-commercial and editorial purposes, provided TGM Research is cited as the data source.

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