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TGM E-COMMERCE INSIGHTS · 2026

Skip Weeks of Research. Get Answers in Minutes.

Every retail channel, every product category, every consumer payment behavior — laid out in one ready-to-use intelligence pack.

Built for strategists, marketers, and founders who can't afford to be wrong about Q3 and Q4 2026.
BUY FULL REPORT — $420 arrow left icon
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Markets Covered

  • E-commerce trends insights 2026 - France flag
    France
  • E-commerce trends insights 2026 - Germany flag
    Germany
  • E-commerce trends insights 2026 - Italy flag
    Italy
  • E-commerce trends insights 2026 - Poland flag
    Poland
  • E-commerce trends insights 2026 - Spain flag
    Spain
  • E-commerce trends insights 2026 - UK flag
    UK
  • E-commerce trends insights 2026 - USA flag
    USA

Built on real,
weighted samples

  • 7
    Major countries covered
  • 7,000+
    Shoppers surveyed
  • 1,000+
    Report downloaded
TGM CEO Greg
Founder, CEO of TGM Research
Greg Laski
“The 2026 data points to an e-commerce landscape that is more price-sensitive than ever. Consumer purchasing behavior, regardless of age or geography, are increasingly driven by fundamental economic value. Competitive pricing has become the key differentiator, full stop." 

E-Commerce Report · modular by design

Pick exactly what you need.
Pay for nothing else.
Every section is a standalone, presentation-ready deliverable with charts and data.
Mix and match by topic — or take the full report and get everything at once.
The Scroll How Consumers Discover & Browse asset

The Scroll How Consumers Discover & Browse

Generational differences in online shopping frequency and device usage that shape your retail channel and UX strategies.

What’s inside:
  • Online shopping frequency
  • Shopping device usage
  • Country-specific view
$49
The Cart What Consumers Actually Buy asset

The Cart What Consumers Actually Buy

Top-performing product categories by key demographics and online shopper types. Pinpoint exactly how often high-value segments are hitting the "Buy" button.

What’s inside:
  • Most purchased online product categories
  • Country-specific view
$99
The Decision What Drives Purchase asset

The Decision What Drives Purchase

Psychological triggers that convert. Price sensitivity varies across demographics and which specific incentives (speed, vouchers) resonate with online shoppers.

What’s inside:
  • Factors influencing consumer purchase decisions
  • Country-specific view
$89
The Spend How Consumers Pay asset

The Spend How Consumers Pay

The local hierarchy of E-wallets, BNPL, and credit cards. Ensure your online payment UX aligns with 2026’s hyper-local fintech preferences.

What’s inside:
  • Consumer payment preferences
  • Country-specific view
$29
User Portraits E-Commerce Shopper DNA asset

User Portraits E-Commerce Shopper DNA

Full demographic profiles and end-to-end online shopping journey maps. Understand the unique digital shopping DNA of every generation in the marketplace.

What’s inside:
  • Shopper profiles
  • Country-specific view
$59
TGM E-commerce Insights 2026 asset

TGM E-commerce Insights 2026

Understand how e-commerce consumers browse, decide, and purchase across all 7 countries, with detailed country-specific breakdowns.

What’s inside:
  • Full Report — All 5 topics
  • Full journey insights
  • Multi-country views
  • Detailed country-specific breakdowns
$420

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insights at a better price.
why choose us

Designed for confident
e-commerce decisions

TGM Research is a technology-driven market research company delivering fast, reliable
consumer insights through advanced survey technology and global data collection.
Data You Can Trust asset

Data You Can Trust

  • 7,000+ real, verified consumers across 7 countries
  • Data reflects real age and gender distribution in each market.
Presentation-Ready Assets

Presentation-Ready Assets

  • Presentation-ready charts & visuals to drop directly into your decks or client presentations.
  • Executive summaries included.
Actionable Forecasts asset

Actionable Forecasts

  • Secure your ROI by understanding where the market is going.
  • Cross-country comparison to spot opportunities and decide where to scale next.
Methodology asset

Methodology

FAQ

Frequently Asked Questions

Everything you need to know about our 2026 E-commerce Insights.

Are the survey questions the same for all countries?

Yes, they are. We use a standardized questionnaire across all 7 markets. This is intentional, it allows you to compare data points directly across borders (e.g., comparing payment preferences in the UK vs. the US).

How recent is the data in these 2026 e-commerce reports?
All reports in the TGM E-commerce Insights 2026 series are based on fresh data collected in 3rd – 4th December 2025, ensuring you have the most current insights consumer online shopping insights for your Q3 and Q4 2026 strategic planning.

What are section-based reports and how do they differ from TGM’s full reports?
A section-based report (or report by section) is a standalone chapter from our comprehensive E-commerce report. Instead of purchasing the full 52+ page document, you can choose only the section that aligns with your immediate goals, such as The Spend (Payments Consumer Payment Behavior) or The Scroll (Online Browsing behavior). You get the same depth of e-commerce insights and consumer data, just more focused.

Each section, regardless of size, is built from the same rigorous study of 7,077 verified online shoppers across 7 countries. You will still receive the full methodology breakdown and demographic weighting details, ensuring your decisions are based on reliable, statistically sound data."

Why should I choose a specific section instead of the full country report?
It’s all about ROI and efficiency. If you are a Fintech company, you might only care about payment methods. If you are a UX designer, you only need online browsing habits. Buying a module allows you to access premium, professional-grade data at a fraction of the cost of a full market study.

If I purchase one section now, can I upgrade to the full report later?
Yes, they are. We use a standardized questionnaire across all 7 markets. This is intentional, it allows you to compare data points directly across borders (e.g., comparing payment preferences in the UK vs. the US).

Can I create a custom bundle with sections from different countries?
Yes, you can. This is the core of our Global-Local intelligence. You can mix & match, for example, buy The Spend section for the France and The Decision section for Germany, to create a custom intelligence package tailored to your brand’s specific international footprint.

How is the data delivered for report by section?
Just like our full reports, unbundled sections are delivered in a high-quality, presentation-ready PDF format. They include all the relevant charts, tables, and executive summaries for that specific topic, making it easy to plug directly into your strategy decks.

What are the quality measures of TGM’s study?
The TGM E-commerce Insights Report follows strict quality standards to ensure reliable, accurate insights. It is based on a representative sample of 7,077 respondents across 7 countries. Data collection was conducted via Computer-Assisted Web Interviewing (CAWI) for consistency and standardization. All responses were verified, cleaned, and processed in-house by TGM Research using rigorous quality controls, including error checking, response validation, and consistency reviews. These measures ensure that every insight in the report is statistically sound and decision-ready for use in today’s fast-moving e-commerce trends.

Who is TGM Research?
TGM Research (TGM) is a technology-driven market research company that specializes in global online data collection and innovative survey technology. TGM provides agile insights for better decisions, using the most comprehensive Res-Tech to spearhead the use of digital for better market research.

With a team of over 50 professionals working remotely across four continents, TGM combines global reach with local expertise. Its innovative approach ensures reliable data and flexible solutions for clients worldwide.

As of April 2026, TGM Research has published more than 700 consumer insights reports focused on specific industries, including Pet Care, Ride-Hailing, E-commerce, Gambling & Sports Betting, Sustainability, Cryptocurrency, and Travel across countries worldwide. More than 12.9K+ report downloads and purchases have been recorded across TGM’s report library, positioning us as a trusted source of global consumer and market intelligence built for modern business decision-making."
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