TGM E-commerce customer statistic by like

Insights in Vietnam

TGM Global
E-Commerce Survey

Need help understanding your E-commerce customers in Vietnam? Our Vietnam E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Vietnam below!

TGM E-commerce customer statistic by Vietnam
TGM Global E-commerce Survey assets

TGM E-Commerce Shopping Behavior in Vietnam

KEY FINDINGS

96%

of surveyed people in Vietnam shop online using their SMARTPHONE

65%

of Vietnamese shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online

25%

would prefer GIFT CARD OFFERS over any other types of promotion

46%

of online shoppers in Vietnam find LOW PRICES and FREE SHIPPING to be the most valuable factor

TGM E-Commerce Survey
Overview in Vietnam

There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.

In 2023, businesses in Vietnam will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Vietnam e-commerce phenomenon has shifted consumer behavior.

Are you curious to know more? Download report!

TGM E-commerce customer statistic by Gift
TGM E-commerce customer statistic by cart

Stay up-to-date with our Worldwide E-Commerce Insights Report 2022

TGM E-Commerce Survey in Vietnam

Interactive report of the TGM E-commerce Survey 2022 in Vietnam.
Find it Interesting? Download the TGM E-commerce Customers Insights Report in Vietnam for free right away.

What is the incidence of online shopping in Vietnam?

TGM Global E-Commerce Survey icon

According to the results of the TGM E-commerce Survey in Vietnam in November 2022 - 26% shopped online at least once/month in the past 12 months

How often do people in Vietnam shop via online platforms?

TGM Global E-Commerce Survey icon

Based on the results of the TGM Global E-commerce Customers Survey in Vietnam, the frequency of online shopping was:
- 38% shop online once or a few times a week,
- 36% do online purchases 2-3 times per month,
- 4% shop through online platforms once a year or less

What are consumers' preferred online payment options for online purchases?

TGM Global E-Commerce Survey icon

The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 11% of shoppers in Vietnam do online purchases primarily by credit card. Meanwhile, 37% preferred to pay cash on delivery.

What is the strongest online shopping platform brand in Vietnam?

TGM Global E-Commerce Survey icon

According to the TGM E-commerce Survey in Vietnam, respondents pointed at Shopee as the online shopping platform that comes to mind first when buying things online.

TGM Global E-commerce Survey assets
TGM Global E-commerce Survey icon

Data on different segments of audiences

Data comparing E-commerce audiences in Vietnam to assist you in understanding how people engage in and interact with online shopping activities.

TGM Global E-commerce Survey icon

Worldwide E-commerce survey

Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.

TGM Global E-commerce Survey icon

Popular online shopping brands and promotions

The Vietnam's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.

TGM Global E-commerce Survey icon

Customizable and downloadable report

Extensive data appendices to support your research's findings and insights in Vietnam, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.

Interested in market research projects in Vietnam?

Learn more about our online survey panel in Vietnam

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2023 TGM Research FZE

 

TGM Research FZE

A68 Circular Road #02-01, 049422, Singapore

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

Contact Us


TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE