Insights in Vietnam
TGM Global
E-Commerce Survey
Need help understanding your E-commerce customers in Vietnam? Our Vietnam E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Vietnam below!
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TGM E-Commerce Survey
Overview in Vietnam
There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.
In 2023, businesses in Vietnam will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Vietnam e-commerce phenomenon has shifted consumer behavior.
Are you curious to know more? Download report!
What is the incidence of online shopping in Vietnam?
According to the results of the TGM E-commerce Survey in Vietnam in November 2022 - 26% shopped online at least once/month in the past 12 months
How often do people in Vietnam shop via online platforms?
Based on the results of the TGM Global E-commerce Customers Survey in Vietnam, the frequency of online shopping was:
- 38% shop online once or a few times a week,
- 36% do online purchases 2-3 times per month,
- 4% shop through online platforms once a year or less
What are consumers' preferred online payment options for online purchases?
The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 11% of shoppers in Vietnam do online purchases primarily by credit card. Meanwhile, 37% preferred to pay cash on delivery.
What is the strongest online shopping platform brand in Vietnam?
According to the TGM E-commerce Survey in Vietnam, respondents pointed at Shopee as the online shopping platform that comes to mind first when buying things online.
Data on different segments of audiences
Data comparing E-commerce audiences in Vietnam to assist you in understanding how people engage in and interact with online shopping activities.
Worldwide E-commerce survey
Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.
Popular online shopping brands and promotions
The Vietnam's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.
Customizable and downloadable report
Extensive data appendices to support your research's findings and insights in Vietnam, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.
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