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TGM E-commerce customer statistic by like

Insights in Poland

TGM Global
E-Commerce Survey

Need help understanding your E-commerce customers in Poland? Our Poland E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Poland below!

2022 E-commerce survey & market analysis in Poland
TGM Global E-Commerce Survey assets

TGM E-Commerce Shopping Behavior in Poland



of surveyed people in Poland shop online using their SMARTPHONE


of Polish shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online


would prefer GIFT CARD OFFERS over any other types of promotion


of online shoppers in Poland find LOW PRICES and FREE SHIPPING to be the most valuable factor

TGM E-Commerce Survey
Overview in Poland

There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.

In 2023, businesses in Poland will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Poland e-commerce phenomenon has shifted consumer behavior.

Are you curious to know more? Download report!

TGM E-commerce customer statistic by Gift
TGM E-commerce customer statistic by cart

Stay up-to-date with our Worldwide E-Commerce Insights Report 2022

TGM E-Commerce Survey in Poland

Interactive report of the TGM E-commerce Survey 2022 in Poland.
Find it Interesting? Download the TGM E-commerce Customers Insights Report in Poland for free right away.

TGM Gambling and Sports Betting Insights

Selected Insights from the survey:

The survey results are in, and we've gathered some insights that we thought you might find interesting!

  • How do the interest in football and the games look like?
    Interest in football is global:
    There are billions of football lovers around the globe. Football is played, followed and discussed in almost every corner of planet earth. In all countries surveyed, 72% of people say they are interested in football, with the highest percentage of football fans occurring in APAC (48%) and MENA (46%).

    Football is primarily about watching and supporting.
    Most sports fans worldwide limit themselves to watching football on TV (72%) and following it on the Internet (52%). Playing football and attending live matches is the case only for 20% globally. The regions that play football most are Latin America (28%) and MENA (27%).

    Level of interest in football and football activities - TGM World Cup Survey Research Data and Insights
  • What are the characteristics of football fans?
    Football fans' age:
    72% globally say they are interested in watching football. However, interest in football is related to age, with the majority of the fanbase being between 25 and 44 years old. The younger demographic is generally less interested in football. Only in Europe and Northern America, we observed a similar level of interest as in older age groups.

    Football is not only a male game.
    58% of women in the survey declared a general interest in football, with 1 out of 4 saying they are very interested in the game. The group of engaged female audiences (claiming a high level of interest) is the largest in Nigeria (46%), UAE (44%), Saudi Arabia (44%), and Brazil (41%).
    Global audience statistics - interest in football by age and gender (female, male)
  • What is the interest and participation in FIFA World Cup 2022™ globally?
    FIFA World Cup 2022™ is getting a vast amount of attention.
    Our survey revealed that 67% of sports fans were interested in this year's tournament, with 39% declaring they were very interested. The highest levels of interest in the games were found in Africa (51%), Latin America (50%) and the Middle East (49%).

    Not only the final match.
    Among those who will watch the World Cup, 91% will watch more than one game during the event, with 51% declaring they will follow the tournament closely, watching every game possible. As a significant part of the competing national teams comes from Europe, fans there will focus their attention on the games of their Poland' teams (26%).

    How will the world watch Qatar's 2022 FIFA World Cup?
    The vast majority (83%) interested in the World Cup tournament will watch the games on TV in all countries surveyed. However, the ascent of streaming platforms during this year's World Cup in Qatar is apparent. 42% globally intend to watch World Cup games using online streaming, with 44% of younger audiences declaring so. Notably, viewers over 44 prefer to watch the games rather than via TV. The willingness to use online streaming platforms is the lowest in Europe. With access to broadcast on public TV, only 26% of sports fans will use streaming as a considered platform of choice to access FIFA World Cup 2022™ tournament's content.

    Level of interest in Qatar Football World Cup 2022 - Global insights from TGM World Cup Global Survey
  • Who will win the Qatar World Cup?
    Supporting national team.
    The World Cup is also a playground for national optimism. Supporting the Poland's national team, against all odds and international rank data, is the case for fans from the countries surveyed participating in the tournament (see the map below).

    Which team is predicted to win the World Cup?
    Everyone is making predictions about who will come out on top in the battle for the jewel of FIFA's crown. The usual suspects will undoubtedly be to the fore, but there is always room for a bolt from the blue. By the results of the survey, globally, the favourite team to win the World Cup 2022 is Brazil (18% of votes), with Argentina coming 2nd (10%). However, the likes are also for France, Germany, and Spain - which are understandably considered perennial challengers.

    Who will win Qatar 2022 World Cup - Global Voting - Insights from TGM World Cup Global Survey

  • Who was voted as the best football player by the sport's fan's worldwide?
    Football is about teams and teamwork, but every team consists of individual talents. A World Cup is a showcase for the best footballers on the planet. Qatar 2022 promises to provide us with a mix of potential final appearances for a group of multiple iconic stars combined with the emergence of an exciting new generation of talents.

    Results of the voting:
    - Cristiano Ronaldo 1st
    - Lionel Messi 2nd
    - Erling Haaland 3rd
    - Kylian Mbappe 4th
    - Robert Lewandowski 5th

    How Ramadan 2022 celebrations will differ?
  • Which brand wins the World Cup?
    In any tournament, sponsors are critical. They support programs financially, which in turn helps promote the brand. The FIFA World Cup is one of the most influential international marketing platforms. All top brands like Adidas, Coca-Cola, Hyundai, Wanda Group, and Qatar Airways have become part of FIFA Official Partners.

    We also asked survey participants which brands they think will gain more awareness and association with the competition, and a majority of the participant went for Adidas. Other brands such as Nike, Coca-Cola, Qatar Airways, Visa, Pepsi, FIFA, Puma, Emirates and Heineken were also voted.

    World Cup Sponsorship - Brand Awareness of Qatar 2022 World Cup Sponsors

What is the incidence of online shopping in Poland?

TGM Global E-Commerce Survey icon

According to the results of the TGM E-commerce Survey in Poland in November 2022 - 40% shopped online at least once/month in the past 12 months

How often do people in Poland shop via online platforms?

TGM Global E-Commerce Survey icon

Based on the results of the TGM Global E-commerce Customers Survey in Poland, the frequency of online shopping was:
- 32% shop online once or a few times a week,
- 28% do online purchases 2-3 times per month,
- 9% shop through online platforms once a year or less

What are consumers' preferred online payment options for online purchases?

TGM Global E-Commerce Survey icon

The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 8% of shoppers in Poland do online purchases primarily by credit card. Meanwhile, 8% preferred to pay cash on delivery.

What is the strongest online shopping platform brand in Poland?

TGM Global E-Commerce Survey icon

According to the TGM E-commerce Survey in Poland, respondents pointed at as the online shopping platform that comes to mind first when buying things online.

TGM Global E-Commerce Survey assets
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Data on different segments of audiences

Data comparing E-commerce audiences in Poland to assist you in understanding how people engage in and interact with online shopping activities.

TGM Global E-Commerce Survey icon

Worldwide E-commerce survey

Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12,200+ people from 33 countries were polled regarding their shopping habits and frequency.

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Popular online shopping brands and promotions

The Poland's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.

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Customizable and downloadable report

Extensive data appendices to support your research's findings and insights in Poland, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.

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