Insights in Poland
Need help understanding your E-commerce customers in Poland? Our Poland E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Poland below!
of surveyed people in Poland shop online using their SMARTPHONE
of Polish shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online
would prefer GIFT CARD OFFERS over any other types of promotion
of online shoppers in Poland find LOW PRICES and FREE SHIPPING to be the most valuable factor
There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.
In 2023, businesses in Poland will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Poland e-commerce phenomenon has shifted consumer behavior.
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The survey results are in, and we've gathered some insights that we thought you might find interesting!
Football is primarily about watching and supporting.
Most sports fans worldwide limit themselves to watching football on TV (72%) and following it on the Internet (52%). Playing football and attending live matches is the case only for 20% globally. The regions that play football most are Latin America (28%) and MENA (27%).
Not only the final match.
Among those who will watch the World Cup, 91% will watch more than one game during the event, with 51% declaring they will follow the tournament closely, watching every game possible. As a significant part of the competing national teams comes from Europe, fans there will focus their attention on the games of their Poland' teams (26%).
How will the world watch Qatar's 2022 FIFA World Cup?
The vast majority (83%) interested in the World Cup tournament will watch the games on TV in all countries surveyed. However, the ascent of streaming platforms during this year's World Cup in Qatar is apparent. 42% globally intend to watch World Cup games using online streaming, with 44% of younger audiences declaring so. Notably, viewers over 44 prefer to watch the games rather than via TV. The willingness to use online streaming platforms is the lowest in Europe. With access to broadcast on public TV, only 26% of sports fans will use streaming as a considered platform of choice to access FIFA World Cup 2022™ tournament's content.
Which team is predicted to win the World Cup?
Everyone is making predictions about who will come out on top in the battle for the jewel of FIFA's crown. The usual suspects will undoubtedly be to the fore, but there is always room for a bolt from the blue. By the results of the survey, globally, the favourite team to win the World Cup 2022 is Brazil (18% of votes), with Argentina coming 2nd (10%). However, the likes are also for France, Germany, and Spain - which are understandably considered perennial challengers.
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Erling Haaland 3rd
- Kylian Mbappe 4th
- Robert Lewandowski 5th
We also asked survey participants which brands they think will gain more awareness and association with the competition, and a majority of the participant went for Adidas. Other brands such as Nike, Coca-Cola, Qatar Airways, Visa, Pepsi, FIFA, Puma, Emirates and Heineken were also voted.
What is the incidence of online shopping in Poland?
According to the results of the TGM E-commerce Survey in Poland in November 2022 - 40% shopped online at least once/month in the past 12 months
How often do people in Poland shop via online platforms?
Based on the results of the TGM Global E-commerce Customers Survey in Poland, the frequency of online shopping was:
- 32% shop online once or a few times a week,
- 28% do online purchases 2-3 times per month,
- 9% shop through online platforms once a year or less
What are consumers' preferred online payment options for online purchases?
The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 8% of shoppers in Poland do online purchases primarily by credit card. Meanwhile, 8% preferred to pay cash on delivery.
What is the strongest online shopping platform brand in Poland?
According to the TGM E-commerce Survey in Poland, respondents pointed at as the online shopping platform that comes to mind first when buying things online.
Data comparing E-commerce audiences in Poland to assist you in understanding how people engage in and interact with online shopping activities.
Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12,200+ people from 33 countries were polled regarding their shopping habits and frequency.
The Poland's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.
Extensive data appendices to support your research's findings and insights in Poland, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.
Learn more about our online survey panel in Poland
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ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE