2022 Mexico
E-Commerce Survey

According to the results of the TGM E-commerce Survey in Mexico in November 2022 - 48% shopped online at least once/month in the past 12 months

Based on the results of the TGM Global E-commerce Customers Survey in Mexico, the frequency of online shopping was:
- 27% shop online once or a few times a week,
- 25% do online purchases 2-3 times per month,
- 15% shop through online platforms once a year or less

The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 28% of shoppers in Mexico do online purchases primarily by credit card. Meanwhile, 2% preferred to pay cash on delivery.

According to the TGM E-commerce Survey in Mexico, respondents pointed at Amazon as the online shopping platform that comes to mind first when buying things online.

The report is useful for e-commerce brands, online retailers, marketplaces, consumer goods companies, digital payment providers, logistics companies, advertising agencies, consultants, and investors.

Marketing teams can use the insights to improve campaign targeting. Product teams can identify customer needs and friction points. Strategy teams can evaluate market opportunities. Retail and e-commerce teams can better understand what Mexican shoppers expect from online shopping experiences.

E-commerce insights help brands make better decisions about pricing, promotions, product assortment, digital advertising, website experience, payment options, and delivery communication.

By understanding what drives Mexican consumers to buy online, brands can create more relevant campaigns, reduce cart abandonment, improve satisfaction, and strengthen customer loyalty. TGM’s survey data gives businesses a clearer view of consumer expectations so they can act with more confidence.

TGM Research combines online survey expertise, global research experience, and consumer data collection capabilities to help businesses understand real customer behavior. For e-commerce research in Mexico, TGM provides insights that are practical for decision-making across marketing, retail strategy, product development, customer experience, and market expansion.

The Mexico E-commerce Survey gives businesses a structured view of online shoppers, helping them move beyond assumptions and make decisions based on consumer evidence.