Need help understanding your E-commerce customers in Italy? Our Italy E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Italy below!
TGM E-Commerce Shopping Behavior in Italy
of surveyed people in Italy shop online using their SMARTPHONE
of Italian shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online
would prefer GIFT CARD OFFERS over any other types of promotion
of online shoppers in Italy find LOW PRICES and FREE SHIPPING to be the most valuable factor
TGM E-Commerce Survey
Overview in Italy
There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.
In 2023, businesses in Italy will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Italy e-commerce phenomenon has shifted consumer behavior.
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TGM E-Commerce Survey in Italy
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What is the incidence of online shopping in Italy?
According to the results of the TGM E-commerce Survey in Italy in November 2022 - 41% shopped online at least once/month in the past 12 months
How often do people in Italy shop via online platforms?
Based on the results of the TGM Global E-commerce Customers Survey in Italy, the frequency of online shopping was:
- 29% shop online once or a few times a week,
- 30% do online purchases 2-3 times per month,
- 4% shop through online platforms once a year or less
What are consumers' preferred online payment options for online purchases?
The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 23% of shoppers in Italy do online purchases primarily by credit card. Meanwhile, 5% preferred to pay cash on delivery.
What is the strongest online shopping platform brand in Italy?
According to the TGM E-commerce Survey in Italy, respondents pointed at Amazon as the online shopping platform that comes to mind first when buying things online.
About the report
Data on different segments of audiences
Data comparing E-commerce audiences in Italy to assist you in understanding how people engage in and interact with online shopping activities.
Worldwide E-commerce survey
Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.
Popular online shopping brands and promotions
The Italy's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.
Customizable and downloadable report
Extensive data appendices to support your research's findings and insights in Italy, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.