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TGM E-commerce customer statistic by like

Insights in Colombia

TGM Global
E-Commerce Survey

Need help understanding your E-commerce customers in Colombia? Our Colombia E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Colombia below!

TGM E-commerce customer statistic by Colombia
TGM Global E-Commerce Survey assets

TGM E-Commerce Shopping Behavior in Colombia

KEY FINDINGS

78%

of surveyed people in Colombia shop online using their SMARTPHONE

61%

of Colombian shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online

16%

would prefer GIFT CARD OFFERS over any other types of promotion

51%

of online shoppers in Colombia find LOW PRICES and FREE SHIPPING to be the most valuable factor

TGM E-Commerce Survey
Overview in Colombia

There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.

In 2023, businesses in Colombia will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Colombia e-commerce phenomenon has shifted consumer behavior.

Are you curious to know more? Download report!

TGM E-commerce customer statistic by Gift
TGM E-commerce customer statistic by cart

Stay up-to-date with our Worldwide E-Commerce Insights Report 2022

TGM E-Commerce Survey in Colombia

Interactive report of the TGM E-commerce Survey 2022 in Colombia.
Find it Interesting? Download the TGM E-commerce Customers Insights Report in Colombia for free right away.

What is the incidence of online shopping in Colombia?

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According to the results of the TGM E-commerce Survey in Colombia in November 2022 - 60% shopped online at least once/month in the past 12 months

How often do people in Colombia shop via online platforms?

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Based on the results of the TGM Global E-commerce Customers Survey in Colombia, the frequency of online shopping was:
- 22% shop online once or a few times a week,
- 19% do online purchases 2-3 times per month,
- 25% shop through online platforms once a year or less

What are consumers' preferred online payment options for online purchases?

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The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 21% of shoppers in Colombia do online purchases primarily by credit card. Meanwhile, 13% preferred to pay cash on delivery.

What is the strongest online shopping platform brand in Colombia?

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According to the TGM E-commerce Survey in Colombia, respondents pointed at Mercado Libre as the online shopping platform that comes to mind first when buying things online.

TGM Global E-Commerce Survey assets
TGM Global E-Commerce Survey icon

Data on different segments of audiences

Data comparing E-commerce audiences in Colombia to assist you in understanding how people engage in and interact with online shopping activities.

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Worldwide E-commerce survey

Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.

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Popular online shopping brands and promotions

The Colombia's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.

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Customizable and downloadable report

Extensive data appendices to support your research's findings and insights in Colombia, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.

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