The key was to measure an indicator that proves selected participants in MIL modules are significantly more resilient toward COVID-19 related false information than a control group.
Determining whether there has been a success in any MIL efforts is through proper research and evaluation. Measurement included items such as:
(pre-test) | Measurement 1: | a benchmark study asking about attitudes and usage and perceptions around information/ misinformation topics in Jordan. |
(post-test) | Measurement 2: | survey of 10-15 min length conducted seven days after the pre-test and after the participants have interacted with the mobile application (free game/application accessible from both Android and Appstore). |
Treatment group version 1 | Group 1: | (N=100 participants with 50% male, 50% females) |
Treatment group version 2 | Group 2: | (N=100 participants with 50% male, 50% females)
|
Treatment group version 3 | Group 3: | (N=100 participants with 50% male, 50% females) |
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We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Jordan or MENA region, please don’t hesitate to get in touch with us.
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3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE