Customer Experience Tracking
Business context & TGM Solution
Consumer behavior has evolved, and today customer satisfaction and loyalty are mostly influenced by the overall customer experience rather than features or satisfaction from a specific product or a service.
Why work with TGM Research on Customer Experience Tracking?
We use a variety of qualitative and quantitative tools to research ideas, processes, services and products, thanks to which we learn more deeply about your customers’ opinions. Depending on your needs, we will propose the most effective research tools and methods as well as methods of processing the CX tracking research results.
Impressive mobile experience
All the surveys we design are with a mobile-first approach. If you wish to catch your customer right after using the service, product or your support, you can do so using our surveys. These surveys will be ready to be displayed on mobile phones, thanks to which we reduce the barrier before the customer completes the CX tracking survey.
Online qualitative research
We conduct all qualitative research online and have processes prepared for recruitment, verification and rewarding participants remotely. By using a variety of qualitative tools, we can extract more information that will put quantitative research results in the context of your business. Our qualitative research offer includes IDIs, FGIs, Communities Online.
Customized Online Dashboards tailored to your needs
If you want to do CX tracking on Power BI Dashboard, we can define KPIs and smartly use advanced analytics and provide various teams in your company with indicators that are important to them in the tracking research. Results will be available live, 24/7, for people with access to the different parts (defined by you) of the dashboard. Thanks to our Online Dashboard service, you will impress your stakeholders with the best insights.
Comprehensive project management
CX tracking can be a long-term process. To ensure the greatest possible comfort for our customers, during CX tracking, we take on the organizational burden, both in terms of coordinating subsequent stages of the study and coordinating work in several markets at once (if necessary). We have decades-long experience in conducting research globally, so you can rest assured that your multi-country CX tracking research will be in good hands as well as the handling of all across country coordination.
Global brand strategy
Working with TGM Research gives you dedicated access to consumers in more than 120 countries with one unique standardized process and a single point of contact. With this approach, you gain agility and speed by reducing project management and time to spend liaising with each local office for research or fieldwork. Having a centralized process also reduces the fieldwork costs of your project considerably and allows you to have comparable data results with no differences in the methodology.
Get a Quick Free Quote!
Do you want to quickly, and easily conduct online market research project? Tell us about your research opportunity and we will get back to you