Algeria Rapid
Survey mini Omnibus

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Why TGM Research Rapid Omnibus?

• • Quality sample

    Reach a nationally representative sample of 500 adults aged 18+.
    *Online representative when national representative not possible. Contact us to discuss detailed sampling plan

• • Fast results

    Survey results delivered as fast as 3 days. All with full-service support and live reporting.

• • Flexible

    Agile Schedule – can be launched on custom date if more than 5 questions commissioned

TGM Rapid Omnibus Surveys Solutions are ideal for:

• 

  Exploring or understanding specific issues, usage, behavior, feelings, etc.

• 
  Testing a hypothesis or screening alternative choices.
• 

  Getting input into the development of consumer insights.

• 
  Getting spontaneous reactions to products, media, etc.
• 

  Understanding reactions to an event, a crisis, etc.

• 

  Monitoring competitor activity, and more.

How much does it cost?

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How does it work?

• 1

  We use a national representative sample of up to 500 interviews in Algeria and up to 15 mobile-friendly question units asked among the panelists (or high-quality preferred panel providers where TGM panels are not available).

• 2

  Data delivery as fast as 3 days, and we deliver instant updates within hours or days depending on countries and your needs.

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TGM Research Rapid Omnibus by country

ONLINE PANEL IN ALGERIA |
Market Research
in Algeria

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Algeria at a glance

• Internet Users

• 58%

• Laptop / PC Users

• Data unavailable

• Smartphone Users

• 53%

• Active Social Media Users

• 54%

• GDP Total (PPP)

• $684.649 billion / $15.765 (per Capita)

• Algeria's National motto

• By the people and for the people

• Native name

• الجزائر

• Capital of Algeria

• الجزائر العاصمة (Algiers)

• Population

• 43M / urban 73%

• Median Age

• 29 years old

• Local language

• العربية (Arabic)

• Key Cities

• Algiers, Oran

Want to Dive Deeper into Our Algeria Research Expertise?

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Our Online Panel in Algeria

• Recruitment Process

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  We understand that diverse recruitment sources ensure a representative sample. To minimize sample bias, we employ a multi-source recruitment approach. In addition, our panels are continually subject to a top-up recruitment process, and their response performance is constantly tracked. This ensures the maintenance of robust audience panel profile metrics, even when dealing with the most challenging target groups.
  

• Quality Standards

  ›

  Our mission is to provide our clients with the highest possible quality. At TGM Research, everything adheres to the strict code of conduct established by ESOMAR. Whether it's building and managing online panels in Algeria, collecting and processing data, or storing personal information, we ensure that everything is held to the highest industry standards.
  
  Our team members speak the local language and are familiar with the local conditions in Algeria. As a result, we can offer high-quality guidance for projects conducted on our panel in Algeria. This enables you to connect with your audience and uncover the insights necessary to make informed strategic decisions
  

• Expert Panel Management

  ›

  At the heart of every panel company lies the panel itself, a truth we deeply understand at TGM Research. Our expertise lies in managing healthy and active panels thanks to the collective experience of our team, most of whom have spent over a decade in the industry, both on the client and panel provider side.
  TGM Research pays extra attention to providing panel support to all members. Each consumer panel member gets quick feedback about their response in their preferred language to any inquiry via their chosen contact channel.

• Consumer Panel Profiling

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  We collect multiple profiling datapoints from our panelists covering various subjects, including general demographics, family and household information, lifestyle choices, product ownership, transportation preferences, financial services, healthcare details, and more.
  

  Category:	Profiling information:
  General demographics:	age, gender, geographic region, income range, level of education, occupation, marital status, size of the household, and the number and genders of children in the household, along with their ages.
  Transportation and mobility:	vehicle ownership status, brand of car owned, age of the car, and whether the car was bought new or used.
  Technology:	smartphone ownership, brand of phone used, social networks, Internet usage, etc.
  Family and Household:	ownership of domestic appliances, the decision-making process for purchases, and home ownership status
  Travel:	travel habits, preferred modes of transportation, frequency of travel, the nature of travel, and the allocated travel budget
  Financial services:	utilization of financial services, the number and types of bank accounts held, and the use of credit and debit cards.
  Occupational:	employment status, job profile, professional role, industry of employment, and the size of the company

  This list is not comprehensive since profiling questions for each category are regularly updated. This enables us to quickly adapt to specific client requests and save valuable time for respondents. If you would like to know more, contact us.

Why use TGM mobile and online panel in Algeria?

• Maximum monthly sample delivery:

  ›

  4,270

• Age group distribution

  Age	TGM	Census
  15-19	14%	10%
  20-24	24%	12%
  25-29	19%	13%
  30-34	14%	13%
  35-39	9%	11%
  40-49	11%	16%
  50+	9%	25%

• Gender distribution of panelist

  Gender	TGM	Census
  Male	68%	50%
  Female	32%	50%

Maximum monthly sample delivery:

4,270

Your Gateway to Invaluable Insights!

• Nationwide reach

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  No need to focus on one specific city or province of Algeria. With TGM's mobile panel, you can interview people from everywhere in Algeria; which means a better sampling plan, better representation and better data extrapolation for your quantitative research analysis, or qualitative research projects.

• Cost

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  Because surveys are self-administrated, your fieldwork costs are much lower. You can do agile research, more often, with a bigger sample size fitting your needs.

• Speed

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  Using mobile and online technology, you can reach thousands of respondents at a glance to fill in your survey in hours and fulfill your quotas.

• Sample quality

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  Lower costs should not be impacting the quality of your online surveys. At TGM Research, we take data quality very seriously with one centralized and standardized strict procedure for panel recruitment, panel management, and quality checks during the whole market research survey.

  We use our unique digital fingerprinting technology and logical tests to measure engagement and trust for each of the respondents who will fill in your online surveys.

• Respondent experience

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  Participants are the fuel of our industry. At TGM, not only do we think mobile first for respondents, but we also design optimized and fun studies for our panelists.

  Thanks to our generous reward scheme that truly rewards respondents for their time and efforts, TGM is one of the fast-growing online research companies globally with the highest response rates and satisfaction scores.

  We offer multiple options in terms of rewards redemption: by PayPal, GCodes®, in cash, as mobile top-ups, using Transferwise, wire transfer or through online vouchers

• Different types of market research available

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  With our market research panel in Algeria, you can conduct both quantitative research and qualitative market research projects - including popular consumer market research surveys, as well as more specialized (healthcare research, retail research, technology research, social research services and other)

Interested in conducting research in specific geography?

Articles to read

TGM Algeria Ramadan Insights 2023

READ INSIGHTS

Population of Algeria

How Ramadan celebrated in Algeria ?

Key highlights from the TGM Ramadan 2023 Insights in Algeria

• How is Ramadan in Algeria going to look like this year?

  Observed by Muslims worldwide, Ramadan is a momentous occasion, with an impressive 92.7% of the Muslim population in Algeria expected to partake in this year's festivities. The holy month holds tremendous significance for followers of Islam and is a time for prayer, fasting, and reflection. This is the most awaited season for 98% of respondents in Algeria, which they like primarily because of the opportunity to spend time with the family (93%).
  
  60% of Algerian respondents plan to spend time gathering with loved ones and waking up early for the pre-dawn meal (suhoor). The practice of worshipping and gathering with loved ones among all age ranges in Africa is equally important. Young adults in Algeria, surprisingly, exhibit more indifference toward shopping and taking advantage of Ramadan sales and offers as compared to the 30-55 age group.
  
  Overall, Ramadan activities hold the same significance level for Muslims of all age ranges. In keeping with the principles of Islam and the holy month's spirit, charitable giving and worship remain the main priorities among Muslim communities in Algeria (77%).
  
  After isolation, this much-needed break is a welcome opportunity to share in the holy month's warmth, generosity, and cherished traditions. With only 4% of Algerian Muslims feeling the threat of COVID-19, this Ramadan is set to be a return to the familiar, a time of togetherness, and a celebration of the community's resilience.
  
  Besides spiritual reflection, worship, and acts of charity, food and drinks also play a significant role in Ramadan during iftar and suhoor meals. Being one of the busiest periods for consumer goods companies, Fast Moving Consumer Goods (FMCG) brands considerably impacts consumers' minds across Algeria during Ramadan. Coca-Cola ranked first among the most famous FMCG brands, followed by Hamoud Boualem (soft drinks), Pepsi, Sim, and Soummam (dairy products). These brands are ubiquitous during Ramadan and hold a special place in Algerians' hearts, creating a sense of unity and togetherness among families and communities.
  

• Food behaviors & habits in Algeria during Ramadan 2023

  Fasting
  Ramadan is a significant event for Muslims, and fasting is essential to this celebration. 100% of Muslims in Algeria participate in the fast, making it the most prominent religious season that unites Muslim communities in spiritual and compassionate practices. Daily gatherings, communal prayers, charitable events, and Iftar or Suhoor outings are all integral to the month of Ramadan, and it's a time of year that Algerian Muslims eagerly anticipate.
  
  Increased Budget for Food Expenses
  Food shopping is an integral part of this season, as consumers purchase gourmet dishes and imported foods to enhance the social aspect of eating during Iftar. This year, there will be a significant rise in spending on food, with 84% of Algerian surveyed claiming they will spend the same or more on food and drinks compared to 2022, which could be attributed to the increase in consumer prices.
  
  Ramadan embraces convenience
  Although cooking at home remains the prevalent method of food consumption during the month in Algeria, accounting for 88% of meals consumed, buying prepared food from local markets and grocery stores has become the go-to method (33%), followed closely by phone orders (23%). As more and more families shift from traditional meals to prepared ones, those who do not have time to cook can still partake in the celebratory feasts of Ramadan.
  

• In 2023, Mobile Devices Continue to Be Algerian Muslims' Best Friend During Ramadan

  Dwelving into the media consumption landscape of Algeria makes it evident that mobile devices have become an essential part of the Muslim Community's observance of the holy month of Ramadan. With the rise of smartphones and social media, people are increasingly turning to digital channels for their daily dose of news, entertainment, and spiritual guidance.
  
  80% of respondents in Algeria choose to spend more time using mobile devices during Ramadan, making it the dominant media form, surpassing all others, followed by social media (71%). Only 19% of participants said they spend time on the radio during the observance.
  
  The use of social media during Ramadan is particularly noteworthy, as it reflects a desire among Muslims to stay connected with friends and family during this important time of year. Social media also provides a platform for people to learn about their faith, share their experiences, and seek guidance from religious leaders and scholars. In Algeria, social media serves as a crucial source of staying connected for Muslims, with 93% relying on it to enrich their knowledge. Additionally, 87% utilize it to stay abreast of pertinent information, while 90% leverage it to seek out alluring bargains and offers for their shopping needs.
  
  With the widespread use of technology, many Algerian Muslims have turned to mobile apps to stay connected with their faith and enhance their spiritual practices. Our survey found that Quran apps (15.1%) are the most popular app in Algeria, followed by The Holy Quran (13.8%).
  

• What is the outlook for Ramadan shopping in Algeria this year?

  During Ramadan, shoppers in the Muslim world eagerly engage in retail therapy, prompting retailers to offer special promotions and extended store hours. Consumers are more receptive to trying new products and supporting local businesses aligned with their values. In Algeria, 72% of respondents expressed interest in exploring new brands during their Ramadan shopping spree.
  
  Hunting for the best deals
  Despite the openness to novelty, the most significant factors that influence their purchasing decisions continue to be price and discounts. TGM 2023 Ramadan Survey in Algeria has shown that an overwhelming majority (94%) of shoppers prioritize affordability during this period, with discounts also playing a crucial role in influencing their buying behavior (90%).
  
  The gift that keeps on giving
  Gift-giving is always an enjoyable part of Ramadan, and this year's gifting budget is expected to increase for Africa. However, despite this upward trend, 43% of Algerian participants plan to keep their Ramadan spending on gifts the same as the previous year. Interestingly, Facebook has emerged as a popular social media channel for discovering new ideas and inspiration for Ramadan purchases, with 79% of Algerian shoppers using this platform. As such, it is increasingly vital for businesses to leverage digital platforms to reach and engage with customers during Ramadan. By doing so, they can tap into the growing demand for gift-giving options and position themselves effectively in this competitive market.
  
  Shopping Online vs. Offline
  Ramadan is a social time spent with loved ones, and in-store shopping allows people to enjoy the experience together. Additionally, many prioritize charitable acts and community support by choosing local markets and small businesses over high-end malls and supermarkets. 51% of respondents in Algeria plan to do most of their Ramadan shopping exclusively in stores.
  
  The 2023 Ramadan budget will be more prominent - with some financed by loans.
  Ramadan is a time of increased spending for many Muslims, which has led to a surge in demand for personal loans from banks and financial institutions. The TGM 2023 Ramadan Survey shows that 25% of African Muslims plan to seek out loan options to support their expenses during Ramadan, highlighting the need for accessible and affordable credit options in the region. However, the percentage of respondents seeking loans in Algeria is lower at just 8%. It suggests that factors such as income levels, cultural norms, and financial literacy may impact consumer behavior during Ramadan and must be considered by businesses and financial institutions operating in this market.
  

• Ramadan 2023 celebration

  In 2022, online shopping was more accessible than ever before. In fact, 73% of respondents globally said they have done at least one online purchase every month during the last 12 months. This flexibility benefits all kinds of users and encourages more consumers to do their online shopping via smartphones (75%).
  The industry that appears to primary beneficiary of E-commerce is fashion and apparel. In all surveyed countries, clothing and accessories are the most often purchased goods across all age groups (62%). Food also became a popular category in e-commerce, although it has traditionally been more challenging for e-commerce companies to break into compared to other categories such as fashion and electronics. This is because food is a perishable product that requires special handling and transportation. However, online grocery delivery and pickup services, as well as meal kit delivery services, have become more popular in many markets during the pandemic as people look for ways to get groceries and meals while minimizing exposure to the virus.
  Smart shopping pattern tends to be more common. Consumers nowadays are motivated by direct savings more than ever, they don’t want to miss out on any chance to save money. They prefer to get a direct price discount than get free shipping or additional gifts. Also, when shopping online consumers prefer to pay for their online shopping with credit cards (27%) to get more advantages such as points, cashback, or additional buyer protection.
  There are many strong brands in e-commerce, and their success can be attributed to various factors such as the quality and uniqueness of their products, their reputation and brand recognition, the effectiveness of their marketing and advertising efforts, and the overall customer experience they provide. Some examples of well-known and successful e-commerce brands include Amazon, which is one of the largest and most successful e-commerce companies in the world; in our, study Amazon is considered the strongest eCommerce brand worldwide.
  

• Ramadan and food habits

  In the past, customers had to visit brick-and-mortar stores to satisfy their shopping needs. This process took time, and it sometimes entailed time-consuming travel. The emergence of e-Commerce has significantly increased the convenience of shopping and transformed the way how people make purchases. The overall frequency of online purchases has been increasing in recent years as more and more people have become comfortable with shopping online and as the availability and convenience of online shopping options have increased. In our Global E-commerce study, 73% of respondents said they have done at least one online purchase every month for the past 12 months.
  Particularly, people from all age groups and genders shopped online 2-3 times per month. 18% of people in the 25-to-34 age group made an online purchase every week, whereas most people in the 55-to-64 age group only did that once per month (23%).
  

• Media consumption over Ramadan

  While physical stores are restricted to their surrounding vicinity, e-commerce businesses know no boundaries. All one needs is a gadget with an Internet connection to shop wherever and whenever they want.
  The most popular device for making online purchases tends to vary depending on the specific market and the preferences of the segment \ individual consumer. However, smartphones are generally the most popular devices for making online purchases. In total, 75% of Internet purchases are made via phones, making them the most popular tool of choice.
  

• 2023 Ramadan and consumer spending

  E-commerce has transformed the way that people shop in a number of ways. By comparing features, costs, and benefits, customers may use the internet to investigate items and decide whether they are actually worth the investment. E-commerce has also made shopping more convenient by allowing people to shop from anywhere with an internet connection and at any time, rather than being limited to traditional store hours.
  The industry that appears to benefit the most from the growth of the E-commerce channel is fashion and apparel. In all surveyed countries, clothing and accessories are the most-purchased goods across all age groups. It is not only the female domain, both men and women claimed to make online purchases in this category most. For other categories, gender preferences reflect the overall shopping patterns for categories. The percentage of respondents who purchased electronics online was significantly higher for males (51%) than for women (29%). Meanwhile, women purchased more beauty and personal care products online, accounting for 54% and 51%, respectively.
  What is noticeable, is the frequency of food and grocery: 40% of respondents worldwide claimed that they tend to make their food purchases online. While this category has traditionally been more challenging for e-commerce companies to crack, the COVID-19 pandemic has led to a significant increase in online food and grocery shopping, and it is likely to continue to be a popular category in e-commerce.
  

TGM Algeria Ramadan Report 2023

What you will get
from the TGM Global Ramadan Report 2023?

Comprehensive data on consumer trends and preferences during Ramadan across different regions, allowing a better understanding of consumer needs.

Insights into consumer behavior which can help businesses develop more effective marketing strategies

Results of worldwide independent survey of over 1 billion consumers in 15 countries, providing a broad and representative sample.

Extensive data appendices to support the research’s findings and insights, dwelling deeper in the results. The Ramadan report with detailed information in Algeria can be downloaded.

Table of contents

• Ramadan 2023 celebration

  • What is the outlook for Ramadan in 2023?
  • Share of Muslim population expected to participate in this year's festivities in Algeria.
  • The most anticipated time of the year is upon us, providing an opportunity to reconnect with loved ones.
  • What feelings are associated with Ramadan?
  • Activities planned for the upcoming Ramadan 2023.
  • The Impact of Covid-19 on Ramadan Celebrations.
  • Understanding Ramadan reparations.
  • Top favorite Ramadan dishes 2023.
  • Key celebrations 2023.

• Ramadan 2023 brands

  • Top brands association with Ramadan.
  • Top Ramadan consumer brands.

• Ramadan 2023 media consumption

  • Increase of time spent on activity during Ramadan vs rest of the year.
  • Discover the Latest Trends in Islamic Apps During Ramadan.
  • The use of social media during Ramadan.

• Explore food behaviors during Ramadan

  • Fasting during Ramadan 2023.
  • Food preparation habits of respondents during Ramadan 2023.
  • Food spending this Ramadan vs last year.
  • Food ordering channel when eating at home.

• Embracing generosity: The significance of charitable giving during Ramadan

  • Respondents' attitudes towards charitable activities.
  • Ramadan charity budget.
  • The most popular methods of contributing during Ramadan 2023 in Algeria.

• Shopping and planning

  • Shopping opportunities during Ramadan 2023 in Algeria.
  • People's attitudes towards Ramadan shopping.
  • Ramadan expected budget this year vs 2022.
  • Ideas / Inspiration for Ramadan purchases in Algeria.
  • Ramadan gifting budget this year vs 2022.
  • Consumer sentiment during 2023 Ramadan shopping season.
  • Online vs. Offline shopping trends in Algeria during Ramadan 2023.
  • Shopping behaviors by category.
  • Categories consumers plan to shop for this Ramadan.

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ABOUT TGM:

UNDERSTANDING THE MENA REGION

COUNTRY GUIDES

UNDERSTANDING THE MENA REGION

Doing business in the Middle East | The Complete Guide Part 1.

Accepting the religious and cultural differences

Importance of the Islamic religion

There is no one strategy for all in Middle East

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