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TGM Sustainability Report in Colombia 2024

Get grounded insights into behaviors, values, and the barriers that shape the Colombian path to environmental responsibility in 2024.
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About the Report

Description

Sustainability is front-of-mind for Colombian consumers, and now expectations are shifting. 95% express concern about climate change, with 85% believing it will seriously impact future generations. Environmental values are increasingly influencing day-to-day behavior, including common habits like recycling and water conservation.

Yet awareness doesn’t always guarantee depth or consistency in action. Many consumers face challenges, ranging from high costs to limited access to sustainable options, that hinder their ability to act on their values. The journey from intention to meaningful change is ongoing, especially as individuals seek more guidance and support in making environmentally responsible choices.

TGM Sustainability Report in Colombia 2024 provides a grounded, data-driven view of what’s driving sustainable behavior in this market. For NGOs, climate advocates, and policy leaders, it’s an essential lens into the values, habits, and challenges shaping environmental action in Colombia.

Report Content Overview

  1. 1. From Click to Habit: How Often and Where They Shop
    • Frequency and habits of online shopping
    • Devices used for shopping: smartphone, desktop, tablet
    • Shopper segmentation: light, moderate, and heavy users
  2. 2. Inside the Cart: What They Buy and How
    • Most popular product categories: fashion, personal care, beauty, etc.
    • In-store vs. online shopping preferences
    • Emerging behaviors: livestream shopping, subscription services
  3. 3. The Digital Marketplace: Where They Shop and Why
    • Platform preferences: Shopee, Lazada, TikTok Shop, Tiki, etc.
    • Key motivators for platform choice
    • Cross-platform usage across shopper groups
    • Promotion preferences by age group (discounts, gifts, loyalty offers)
  4. 4. Checkout Experience: Completing the Purchase
    • Preferred payment methods: COD, e-wallets, BNPL, bank transfers
    • How preferences vary by age, gender, and shopper type

Methodology

The TGM Sustainability Report in Colombia 2024 is based on a large-scale quantitative survey conducted across 34 countries, with a focused analysis of responses from Colombia. The research targets a nationally representative sample of Colombian adults aged 18 to 55+, offering a localized perspective on sustainable behaviors, climate concerns, everyday eco-practices, and barriers to action for 2024.

  • Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Country Coverage: Colombia
  • Sample Size: N=980
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Data Weighting: Results were weighted to reflect national demographics by gender and age for accurate market representation
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REPORT DETAILS

  • TGM Sustainability Report in Colombia 2024
  • Language: English
  • Released: 07/2024
  • Pages: 98 with detailed references
  • Questionnaire: Download questionnaire
  • Format: PDF report
  • Access after purchase: please kindly check your email
Price $345 $155

Your Research Partner for Impact, Integrity, and Global Reach

TGM Sustainability Report in Colombia 2024 - Trusted by changemakers worldwide

Trusted by changemakers worldwide

With 11,700+ downloads of reports from 2024, TGM is a trusted source for insights and strategy among NGOs, policymakers, and mission-driven brands.
TGM Sustainability Report in Colombia 2024 - Representative data for confident decisions

Representative data for confident decisions

We collect insights from 18,985 verified respondents across 34 countries, giving you representative, credible data to act on.
TGM Sustainability Report in Colombia 2024 - Local insights, global relevance

Local insights, global relevance

Our localized panels ensure cultural relevance and market depth, whether you want to track APAC’s behavior or climate concern in Europe.
TGM Sustainability Report in Colombia 2024 - Research that drives sustainable action

Research that drives sustainable action

From sustainability sentiment to green campaign testing, we deliver research that drives meaningful progress.

Frequently Asked Questions

What are the sustainability trends in Colombia in 2024?

Colombian consumers in 2024 are embracing sustainability with growing intent. Their daily routines, lifestyle preferences, and community participation reflect a stronger environmental awareness. Here are the key sustainability trends shaping behavior in Colombia this year:

  • Climate concern is rising: Colombians express concern for biodiversity loss and pollution, with growing recognition of the future risks posed by climate change.

  • Daily actions speak louder: Eco-conscious decisions, like reducing meat intake, using less plastic, and participating in recycling, are on the rise.

  • Balancing interest and access: While the desire for sustainability is strong, many still face limitations due to economic or infrastructure-related factors.

  • Community-focused engagement: Colombians are taking part in grassroots environmental projects and educational efforts, emphasizing local solutions to global problems.

Ready to explore these trends in full detail? Purchase the Colombia sustainability report to gain a deeper understanding of consumer behavior in 2024, and receive a detailed LATAM sustainability report at no extra charge.
Who benefits from TGM sustainability data?

  • Government Agencies & Environmental Bodies: Use real-time consumer insights to craft policies that align with local concerns like climate anxiety, plastic use, and recycling behaviors, fostering greater public participation in eco-initiatives.

  • Consumer Brands & Retailers: Understand what drives sustainable choices among Colombian consumers, from interest in recycled packaging to support for green products. Design offerings that reflect the values and daily practices of your customers.

  • NGOs & Advocacy Groups: Pinpoint where the public stands on climate change and where gaps in action still exist. Use this data to shape campaigns that motivate behavioral change and community involvement.

  • Media & Communication Agencies: Craft messaging that resonates with sustainability-aware audiences. Whether it’s highlighting plant-based lifestyles or tackling the stigma around recycled goods, TGM's insights offer a strategic advantage.

  • Market Researchers & Sustainability Consultants: From segmentation by age to deep dives on behavior like 3R practices, this report offers a rich, data-backed foundation for strategic planning and impact measurement.

Does the report segment data by demographics or consumer types?

Yes, the TGM Sustainability Report in Colombia 2024 includes segmentation by key demographics such as age group and gender, offering a breakdown of how different consumer profiles engage with issues like climate change, plastic use, or green product adoption.

For brands and organizations looking for even more tailored insights—such as specific consumer personas, behavior by region, or sustainability engagement clusters—we offer a customization package to dig deeper into what matters most to your strategy.

Contact us to explore how a custom analysis can support your next sustainability initiative.

What is the time frame of the data collection and analysis?
The data for this report was collected between 1st June and 31st July 2024, ensuring an up-to-date snapshot of consumer attitudes, behaviors, and barriers related to sustainability in Colombia.
What are the quality measures?
The report follows strict quality standards to ensure reliable, accurate insights. It is based on a representative sample of 18,985 respondents across 34 countries, including Colombia. Data collection was conducted via Computer-Assisted Web Interviewing (CAWI) for consistency and standardization. All responses were verified, cleaned, and processed in-house by TGM Research using rigorous quality controls, including error checking, response validation, and consistency reviews. These measures ensure that every insight in the report is statistically sound and decision-ready for use in today’s fast-moving sustainability trends.
How will I receive the report after purchase?
You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.
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Your Guide to the Colombian Consumer in 2024
Be the brand that aligns with consumer values and leads the shift to a more sustainable future.

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