Discover How South Africans Celebrate, Shop, and Spend for the Holidays
With the festive season just around the corner, the race is on for brands to understand what truly makes holiday shoppers tick. TGM Christmas Insights 2024 dives deep into South Africa’s unique holiday spirit, uncovering the diverse ways people celebrate, how spending habits shift, and what truly resonates with brands during this special season. Explore how these insights can help you connect meaningfully with consumers and make this holiday season one to remember!
- 36% of South African people plan to spend $100-$249 on Christmas gifts
- 67% of South African people consider price the main factor influencing their Christmas shopping choices
- 86% of South African consumers prefer gifting clothing items
- 72% of South African shoppers plan to purchase food and beverage as gifts
- 32% of people in South Africa intend to shop mostly in-store, some online
- 28% of Christmas shoppers plan to complete their purchases in Mid-November
CHRISTMAS CONSUMER SURVEY 2024: Report in Europe
CHRISTMAS CONSUMER SURVEY 2024: Report in Americas
CHRISTMAS CONSUMER SURVEY 2024: Report in Africa
METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 20 countries, targeting a representative sample of adults aged 18 to 75. Countries surveyed include: Argentina, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Indonesia, Italy, Mexico, Poland, Portugal, South Africa, Spain, UK, USA, Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.
SAMPLE
Age groupings by 18-29, 30-44, 45-54, 55-65, 66-75. Country sample size: Argentina (N=1000), Brazil (N=1000), Canada (N=1000), China (N=1000), Colombia (N=1000), Czech Republic (N=1000), Egypt (N=1000), Finland (N=1000), France (N=1000), Germany (N=1000), Indonesia (N=1000), Italy (N=1000), Mexico (N=1009), Poland (N=1000), Portugal (N=1000), South Africa (N=1000), Spain (N=1000), UK (N=1002), USA (N=1000), Vietnam (N=1010). Results were weighted to take country population structure aged between 18-75 into account.
ABOUT TGM
TGM Research is an international technology-driven market research agency that uses innovative digital ways to conduct surveys. We deliver large-scale global projects across all business and consumer audiences. Our global team of consultants blends people expertise and technology experience to build insight solutions that help drive our clients’ incremental growth.
